📌 Core Information
🔹 Job Title: Director, Performance Marketing
🔹 Company: Lowe's
🔹 Location: Mooresville, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 17, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading in-house search teams to drive traffic and create a preference for the Lowe's brand
- Developing a clear strategy to improve traffic and conversions to Lowes.com and Lowe's stores
- Managing and leading a domestic and global (offshore) team, focusing on culture building and talent management
- Coordinating between SEO and Paid Search efforts to harmonize a $300M paid search spend with an organic search strategy
- Collaborating with finance analytically to forecast investments, build traffic plans, and build business cases to yield revenue first while hitting ROI and ROAS metrics
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both paid and organic search marketing to drive omni-channel traffic and revenue growth.
📋 Key Responsibilities
✅ Lead a team of over 15 SEM associates domestically and offshore to deliver a cohesive search strategy (paid and organic) to drive increased traffic and revenue for Lowe’s
✅ Own and manage over $200MM in media budget, ensuring campaigns are on time and on budget, accurately forecasting monthly spend, and ensuring billing accuracy
✅ Understand the retail sector and prioritize investments across different segments of the business seasonally to maximize revenue while yielding ROI and ROAS
✅ Be a strong analytical leader who can read P&Ls, understand drivers of the business, interpret strategic direction from core brand marketing partners and the business, and make sound investment decisions and pivots accordingly
✅ Understand organic/SEO search and have a proven track record of collaborating with SEO teams to maximize traffic while driving efficiencies in Paid traffic
✅ Work collaboratively and cross-functionally especially across marketing, .com, tech, finance, and with business units
✅ Lead, mentor, and develop team members at all levels and be a hands-on leader
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management to drive successful search marketing campaigns and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Business Management, Marketing, Communications, Computer Science, Tech, or related field
Experience: 8 years of experience in marketing or business-related work experience
Required Skills:
- Proven experience with a $150M+ paid search budget
- 8 years of retail leadership experience
- 8 years of proven experience leading SEM teams and developing overall Paid Search strategy
- 5 years of experience with web analytics tools such as Adobe Analytics or Google Analytics
- 5 years of experience leading large teams
- 5 years of proven track record of delivering qualified search engine traffic
Preferred Skills:
- Master's degree in Business, Business Management, Marketing, Communications, Computer Science, Tech
- SEM experience for large retail business
ASSUMPTION: Given the role's requirements, candidates should have a strong background in paid search marketing, retail, and team leadership, with a proven track record of driving traffic and revenue growth.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a Director-level role in Performance Marketing with 10+ years of experience in the retail sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Employee stock purchase plan
- Generous paid time off and holidays
- Employee discounts on Lowe's merchandise
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home improvement
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1921, with a rich history and established brand in the home improvement sector
Company Description:
- Lowe's is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States
- Operates over 2,200 home improvement and hardware stores and employs over 300,000 associates
- Supports communities through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts
Company Specialties:
- Home Improvement
- Retail
- Home and Garden
- DIY
Company Website: Lowes.com
ASSUMPTION: Lowe's is a well-established and respected company in the home improvement retail sector, offering a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Director, indicating a senior leadership role with significant responsibility and strategic decision-making
Reporting Structure: Reports directly to the VP of Media and Sports Marketing for Lowe’s, with cross-functional collaboration across marketing, .com, tech, finance, and business units
Work Arrangement: On-site, with the expectation of working from the company's headquarters in Mooresville, North Carolina
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the business grows
- Opportunities to collaborate with and learn from other senior leaders within the organization
- Possibility to transition into a broader marketing or business leadership role in the future
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and career progression within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters, providing a professional and collaborative work environment
Office Location(s): 1000 Lowes Blvd, Mooresville, NC 28117, US
Geographic Context:
- Mooresville is located in North Carolina, offering a mild climate and a lower cost of living compared to other major metropolitan areas
- The area is known for its strong sense of community and family-friendly neighborhoods
- Mooresville is home to the corporate headquarters of several major companies, providing ample networking opportunities
Work Schedule: Full-time, with a standard workweek of Monday through Friday, 8:00 AM to 5:00 PM, with flexibility based on business needs
ASSUMPTION: The work environment at Lowe's headquarters is professional, collaborative, and supportive, with a strong focus on teamwork and employee development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative
- In-depth interview with senior leadership, focusing on strategic thinking, data analysis, and leadership skills
- Final interview with the VP of Media and Sports Marketing, focusing on cultural fit and long-term career goals
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with Lowe's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in paid search marketing, retail, and team leadership
- Prepare for behavioral interview questions that focus on your leadership style, decision-making process, and ability to manage and motivate teams
- Be ready to discuss your understanding of the retail sector and how you've successfully driven traffic and revenue growth in previous roles
ATS Keywords: Performance Marketing, Search Engine Marketing, SEM, Paid Search, Retail, Team Leadership, Budget Management, Analytics, ROI, ROAS, Traffic Strategy, P&L Analysis, Investment Forecasting, Talent Management, Cross-Functional Leadership, Web Analytics, Revenue Optimization, Organic Search Strategy
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership skills, and relevant experience in their application materials and interviews.
🛠️ Tools & Technologies
- Google Ads (formerly Google AdWords)
- Google Analytics
- Adobe Analytics
- SEMrush or similar SEO tools
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard paid search and SEO tools, as well as Microsoft Office Suite and project management tools, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Diverse and Inclusive
- Own It
- Safety
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do I thrive in a collaborative and team-oriented work environment?
- Am I comfortable using data to inform decision-making and drive results?
- Can I adapt to change and respond effectively to new challenges?
- Do I hold myself accountable for delivering results and driving success?
ASSUMPTION: Candidates should assess their fit with Lowe's company values and work style to ensure a successful and fulfilling career at the organization.
⚠️ Potential Challenges
- Managing a large budget and ensuring accurate forecasting and billing
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing the needs of the business with the strategic direction of the organization
- Adapting to changes in the retail sector and consumer behavior
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role differs from other Performance Marketing Director roles in its focus on driving omni-channel traffic and revenue growth through a harmonized paid and organic search strategy
- Industry-specific context: The retail sector is highly competitive, with a strong focus on driving traffic and conversions to both online and physical stores
- Career path comparison: This role offers significant growth potential, with opportunities to expand the team and take on additional responsibilities, as well as the possibility to transition into a broader marketing or business leadership role in the future
ASSUMPTION: Candidates should consider the unique aspects of this role and how their experience and skills align with the specific requirements and challenges of the position.
📝 Sample Projects
- Developing and executing a comprehensive search strategy to drive traffic and revenue growth for a major retail brand
- Managing a large paid search budget and ensuring accurate forecasting and billing while maximizing ROI and ROAS
- Collaborating with SEO teams to maximize organic search traffic and drive efficiencies in paid traffic
ASSUMPTION: These sample projects highlight the strategic and leadership aspects of the role, as well as the importance of collaboration and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the paid search strategy and how this role will contribute to its evolution?
- How does this role collaborate with other marketing and business units to drive overall company success?
- What are the most significant challenges facing the retail sector, and how can this role address them to drive growth?
- How does Lowe's support the growth and development of its employees, particularly in senior leadership roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These interview questions focus on strategic thinking, collaboration, and growth opportunities, allowing candidates to gain a deeper understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in paid search marketing, retail, and team leadership
- Prepare for behavioral interview questions that focus on your leadership style, decision-making process, and ability to manage and motivate teams
- Be ready to discuss your understanding of the retail sector and how you've successfully driven traffic and revenue growth in previous roles
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
