📌 Core Information
🔹 Job Title: Director, Performance Marketing
🔹 Company: Lowe's Companies, Inc.
🔹 Location: Mooresville, NC (SSC) 1999
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading in-house search teams to drive traffic and create a preference for Lowe's brand
- Developing a clear strategy to improve traffic and conversions to Lowes.com and Lowe's stores
- Managing a domestic and global team with a focus on culture building and talent management
- Coordinating between SEO and Paid Search efforts to harmonize a large paid search spend with an organic search strategy
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both paid and organic search marketing to drive traffic and revenue growth for Lowe's.
📋 Key Responsibilities
✅ Leads a team of over 15 SEM associates domestically and offshore to deliver a cohesive search strategy (paid and organic) to drive increased traffic and revenue for Lowe’s
✅ Owns and manages over ~$200MM in media budget, ensuring campaigns are on time and on budget, accurately forecasting monthly spend, and ensuring accurate billing
✅ Prioritizes investments across different segments of the business seasonally to maximize revenue while yielding ROI and ROAS
✅ Collaborates with SEO teams to maximize traffic while driving efficiencies in Paid traffic
✅ Works collaboratively and cross-functionally with marketing, .com, tech, finance, and business units
✅ Leads, mentors, and develops team members at all levels and is a hands-on leader
ASSUMPTION: This role requires a strong analytical background, excellent communication skills, and the ability to work effectively with various stakeholders to achieve business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Business Management, Marketing, Communications, Computer Science, Tech, or related field
Experience: 8 years of experience in Marketing or Business-related work experience, with at least 5 years in a leadership role
Required Skills:
- Proven experience with a $150M+ paid search budget
- Proven experience leading SEM teams and developing overall Paid search strategy
- Proven track record of delivering qualified search engine traffic
- Experience with web analytics tools such as Adobe Analytics or Google Analytics
- Experience leading large teams
- Retail leadership experience
Preferred Skills:
- Master's degree in Business, Business Management, Marketing, Communications, Computer Science, Tech
- SEM experience for large retail business
ASSUMPTION: Candidates with a strong background in performance marketing, retail, and team leadership are well-suited for this role. Experience with large budgets and cross-functional collaboration is essential.
💰 Compensation & Benefits
Salary Range: Based on industry standards and the company's size, the estimated salary range for this role is $150,000 - $200,000 per year. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Lowe's products
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for team meetings and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be based on the company's benefits package at the time of hire.
📌 Applicant Insights
🔍 Company Context
Industry: Lowe's operates in the retail industry, specifically focusing on home improvement and hardware stores. The company serves approximately 20 million customers a week in the United States and has over 2,200 home improvement and hardware stores.
Company Size: Lowe's is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Lowe's was founded in 1921 and is headquartered in Mooresville, NC.
Company Description:
- Lowe's is a FORTUNE® 50 home improvement company
- The company supports communities through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts
- Lowe's offers a wide range of products and services for both do-it-yourself customers and professional contractors
Company Specialties:
- Home Improvement
- Retail
- Home and Garden
- DIY
Company Website: Lowes.com
ASSUMPTION: Working at Lowe's offers opportunities to grow both personally and professionally in a dynamic and fast-paced environment. The company's commitment to community involvement and employee development makes it an attractive place to work.
📊 Role Analysis
Career Level: This role is at the director level, reporting directly to the VP of Media and Sports Marketing for Lowe's. The director is accountable for investment and priority alignment recommendations with their leadership team and extended leaders across Lowe's business team.
Reporting Structure: The director will lead a team of over 15 SEM associates domestically and offshore, with a focus on culture building and talent management.
Work Arrangement: This role is on-site, with the primary location being Mooresville, NC (SSC) 1999. Some flexibility may be available for team meetings and project deadlines.
Growth Opportunities:
- Potential to grow within the marketing department or explore other leadership roles within the company
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Access to professional development and training opportunities to enhance skills and advance career goals
ASSUMPTION: This role offers a unique opportunity to lead a team and make a significant impact on Lowe's overall marketing strategy and business growth. The ideal candidate will be a strategic thinker with strong leadership skills and a proven track record in performance marketing.
🌍 Location & Work Environment
Office Type: Lowe's corporate headquarters is a modern, professional office environment with ample amenities and resources to support employee productivity and well-being.
Office Location(s): Mooresville, NC (SSC) 1999
Geographic Context:
- Mooresville, NC, is located in the northern part of the state, approximately 30 miles north of Charlotte
- The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and a vibrant food scene
- Mooresville is known for its strong sense of community and family-friendly atmosphere
Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with some flexibility for team meetings and project deadlines.
ASSUMPTION: Working at Lowe's headquarters in Mooresville, NC, offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate problem-solving skills, leadership style, and strategic thinking
- Presentation or case study to demonstrate understanding of performance marketing strategies and their application to Lowe's business
- Final interview with the hiring manager or a panel of stakeholders to discuss fit, expectations, and next steps
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership style and team management capabilities
- Understanding of performance marketing strategies and their application to Lowe's business
- Cultural fit and alignment with Lowe's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your leadership style, strategic thinking, and problem-solving skills
- Research Lowe's business and marketing strategies to demonstrate your understanding of the company and its goals
- Prepare thoughtful questions to ask the interviewer about the role, team, or company to show your interest and engagement
ATS Keywords: Performance Marketing, Search Engine Marketing, SEM, Paid Search, SEO, Team Leadership, Budget Management, Analytical Skills, Retail Experience, Web Analytics, Collaboration, Traffic Strategy, Revenue Generation, Investment Forecasting, Talent Management, Cross-Functional Coordination, P&L Analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong leadership skills, strategic thinking, and a proven track record in performance marketing.
🛠️ Tools & Technologies
- Google Ads
- Adobe Analytics
- Google Analytics
- SEMrush or similar SEO tools
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: Familiarity with industry-standard performance marketing tools and platforms is essential for success in this role. Candidates should have experience with Google Ads, Adobe Analytics, and other relevant tools.
👔 Cultural Fit Considerations
Company Values:
- Putting Customers First
- Acting with Integrity
- Supporting Our People
- Living Our Vision
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you demonstrate putting customers first in your daily work?
- Can you provide an example of a time when you acted with integrity, even when faced with a difficult decision?
- How do you support and develop the people on your team to help them grow and succeed?
- How do you live Lowe's vision in your role and responsibilities?
ASSUMPTION: Candidates who align with Lowe's core values and demonstrate a strong work ethic, collaborative mindset, and results-driven approach will be well-suited for this role.
⚠️ Potential Challenges
- Managing a large team with both domestic and offshore members, requiring strong communication and leadership skills
- Balancing the need for short-term results with long-term strategic planning and investment
- Navigating a complex, matrixed organization with multiple stakeholders and competing priorities
- Adapting to changes in the retail landscape and consumer behavior, requiring continuous learning and innovation
ASSUMPTION: The ideal candidate for this role will be able to navigate these challenges effectively, leveraging their strong leadership skills, strategic thinking, and adaptability to drive success in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike other marketing director roles, this position requires a deep understanding of both paid and organic search marketing strategies to drive traffic and revenue growth
- This role offers a unique opportunity to lead a team and make a significant impact on Lowe's overall marketing strategy and business growth
- Career progression in this role may lead to other leadership opportunities within the marketing department or across the broader organization
ASSUMPTION: Candidates with experience in performance marketing, retail, and team leadership are well-suited for this role. Experience with large budgets and cross-functional collaboration is essential.
📝 Sample Projects
- Developing and implementing a comprehensive search strategy to drive increased traffic and revenue for Lowe's
- Managing a large paid search budget to maximize ROI and ROAS while balancing short-term results with long-term strategic planning
- Collaborating with SEO teams to maximize traffic and drive efficiencies in paid traffic
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on strategic thinking, leadership, and performance marketing expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- How does Lowe's support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign or initiative at Lowe's, and what made it successful?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Lowe's approach diversity, equity, and inclusion in its marketing strategies and initiatives?
ASSUMPTION: Asking thoughtful and engaging questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://lowes.wd5.myworkdayjobs.com/LWS_External_CS/job/Mooresville-NC-SSC-1999/Director--Performance-Marketing_JR-02204931
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership style, strategic thinking, and problem-solving skills
- Prepare for behavioral and situational interview questions that assess your ability to lead a team, manage a large budget, and drive results in a dynamic and fast-paced environment
- Research Lowe's business and marketing strategies to demonstrate your understanding of the company and its goals, and prepare thoughtful questions to ask the interviewer
- Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
