📌 Core Information
🔹 Job Title: Director, Performance Marketing
🔹 Company: Agoda
🔹 Location: Bangkok (Central World Office)
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting and executing global strategic PPC strategy
- Coordinating with senior management and cross-functional teams
- Managing and expanding a team of pricing campaign managers and analysts
- Balancing short-term financial goals with long-term strategic imperatives
- Working with cutting-edge technology and data-driven insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in leading teams. It's ideal for a candidate with a background in strategy consulting or a similar field.
📋 Key Responsibilities
✅ Work with C-level executives and internal stakeholders to craft a global pricing framework
✅ Collaborate with the Product team to build tools for executing and monitoring pricing actions
✅ Gather price benchmarking data and intelligence from local markets and respond to competitor moves
✅ Design and deploy pricing actions that balance short-term financial goals with long-term strategic imperatives
✅ Manage a multi-million dollar budget and provide visibility to internal stakeholders
✅ Inspire and coach a team of analysts and campaign managers, and expand the team by hiring talent
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and negotiation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Economics, or a related field (MBA preferred)
Experience: 10+ years of experience in pricing strategy, marketing, or a related field
Required Skills:
- Excellent analytical skills and a strong data-driven mindset
- Proven experience in articulating strategic issues and negotiating with C-level executives
- Ability to foster cooperation across teams and across nationalities
- Proven track record of hiring and developing talent
- P&L management experience
- Entrepreneurial spirit and get-things-done attitude
- Exposure to IT and product development (basic coding skills a plus)
Preferred Skills:
- Experience in leading strategy consulting projects
- Fluency in multiple languages
- Experience working in the online travel industry
ASSUMPTION: Given the global nature of this role, candidates with international experience and language skills are highly desirable.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director-level role in the online travel industry, the estimated salary range is $150,000 - $250,000 per year. This range is inclusive of base salary and variable compensation.
Benefits:
- Competitive benefits package, including health insurance and retirement plans
- Generous vacation and leave policies
- Employee discounts on Agoda bookings and other perks
- Opportunities for professional development and growth
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional work on weekends or evenings may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Agoda is a leading online travel booking platform for accommodations, flights, and more. It operates in the competitive and dynamic online travel industry, with a focus on providing the best prices and user experience.
Company Size: Agoda is a mid-sized company with 5,001-10,000 employees, providing a structured yet agile work environment. This size allows for ample opportunities for career growth and collaboration across various teams.
Founded: Agoda was founded in 2005 in Thailand and has since grown into a global company with offices across Asia Pacific, the Middle East, Europe, and the Americas.
Company Description:
- Agoda is part of Booking Holdings (BKNG) and has over 7,000 employees from 90 nationalities
- The company aims to make travel easy and rewarding for everyone by offering best-value deals across its 5,000,000+ hotels and holiday properties, 130,000+ flight routes, and 360,000+ activities
- Agoda fosters a data-driven culture and encourages innovation and collaboration across all departments
Company Specialties:
- Online travel booking platform
- Accommodation, flight, and activity bookings
- Data-driven decision making
- Global expansion and market penetration
- Cutting-edge technology and product development
Company Website: careersatagoda.com
ASSUMPTION: Agoda's global presence and diverse workforce provide unique opportunities for candidates seeking international exposure and cross-cultural collaboration.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to senior management. It offers significant strategic influence and the opportunity to lead a team and drive key initiatives.
Reporting Structure: The Director, Performance Marketing will report directly to the Chief Marketing Officer (CMO) or a similar senior executive and will have a team of pricing campaign managers and analysts reporting to them.
Work Arrangement: This is an on-site role based in Bangkok, with occasional remote work or travel as needed for meetings or events.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to work on high-impact projects and drive strategic change
- Chance to develop leadership and management skills by mentoring and coaching team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's strategic direction.
🌍 Location & Work Environment
Office Type: Agoda's Bangkok office is a modern, collaborative workspace with a mix of open-plan and private work areas.
Office Location(s): Bangkok (Central World Office)
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving business district
- The Central World Office is conveniently located in the heart of the city, with easy access to public transportation and amenities
- Bangkok offers a mix of traditional Thai culture and modern urban living, with a wide range of dining, entertainment, and recreational options
Work Schedule: Standard office hours are Monday - Friday, 9:00 AM - 6:00 PM, with occasional work on weekends or evenings as needed.
ASSUMPTION: Agoda's office environment is designed to foster collaboration and innovation, with a mix of open-plan and private workspaces to accommodate different work styles.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Communication and negotiation skills
- Leadership and team management skills
- Cultural fit and alignment with Agoda's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the online travel industry and Agoda's business model
- Prepare examples of your past pricing strategies and their outcomes
- Showcase your ability to work collaboratively and lead teams
ATS Keywords: Pricing strategy, PPC, performance marketing, strategic thinking, data analysis, team leadership, cross-functional collaboration, online travel industry
ASSUMPTION: Agoda's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Programming languages (e.g., Python, R) for data mining and analysis
- Machine learning platforms (e.g., TensorFlow, PyTorch)
- Pricing optimization software and tools
- Project management and collaboration tools (e.g., Asana, JIRA, Confluence)
ASSUMPTION: Agoda uses a mix of industry-standard and proprietary tools to support its data-driven decision-making processes.
👔 Cultural Fit Considerations
Company Values:
- Bridging the World Through Travel
- Data-Driven Decisions
- Collaboration and Innovation
- Customer Obsessed
- One Agoda, One Team
Work Style:
- Agoda values a data-driven, collaborative, and innovative work environment
- The company encourages experimentation and ownership, with a focus on delivering results
- Agoda fosters a diverse and inclusive culture, with employees from over 90 nationalities
Self-Assessment Questions:
- How do you align with Agoda's mission to bridge the world through travel?
- How do you approach data-driven decision making, and can you provide an example of a successful data-driven initiative you've led?
- How do you foster collaboration and innovation in a team setting, and can you share an example of a project where you drove strategic change?
ASSUMPTION: Agoda's cultural values emphasize data-driven decision making, collaboration, and innovation, with a focus on delivering results and fostering a diverse and inclusive work environment.
⚠️ Potential Challenges
- Managing a team across multiple time zones and cultures
- Balancing short-term financial goals with long-term strategic imperatives
- Keeping up with the fast-paced and dynamic online travel industry
- Navigating a large, matrixed organization with multiple stakeholders
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and strategic thinking skills, as well as a deep understanding of the online travel industry and Agoda's business model.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses heavily on pricing strategy and optimization, with a strong emphasis on data analysis and machine learning
- In the online travel industry, pricing is a critical differentiator, and this role offers a unique opportunity to drive strategic change and impact the bottom line
- Career progression in this role could lead to senior leadership positions in marketing or other related fields, with a strong foundation in strategic thinking and data analysis
ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and team leadership, with a strong focus on driving business results and impacting the bottom line.
📝 Sample Projects
- Developing and implementing a global pricing framework that balances short-term financial goals with long-term strategic imperatives
- Building and optimizing pricing algorithms using machine learning techniques to maximize revenue and market share
- Conducting competitive analysis and responding to pricing moves from competitors and hotel partners
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, with a focus on driving business results and impacting the bottom line.
❓ Key Questions to Ask During Interview
- How does this role fit into Agoda's overall pricing strategy and roadmap?
- What are the key priorities for this role in the first 90 days?
- How does Agoda support the professional development and growth of its employees?
- What are the key challenges facing the performance marketing team, and how can this role address them?
- How does Agoda foster collaboration and innovation across its teams and departments?
ASSUMPTION: These questions demonstrate your interest in the role and Agoda's business, while also providing valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past pricing strategies and their outcomes
- Demonstrate your understanding of the online travel industry and Agoda's business model
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
