📌 Core Information
🔹 Job Title: Director, Platform Product Marketing
🔹 Company: Iterable
🔹 Location: REMOTE - US
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the development and evolution of Iterable’s platform narrative
- Managing and growing a team of platform product marketers
- Collaborating with cross-functional teams to align messaging
- Building scalable processes for messaging alignment and competitive analysis
- Influencing product roadmap direction and ensuring feature development maps to market needs
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage and mentor a team. Experience in platform or ecosystem-driven narratives is crucial.
📋 Key Responsibilities
✅ Own and evolve Iterable’s platform narrative to clearly communicate value across audiences, channels, and the customer lifecycle
✅ Define and maintain Iterable’s key platform differentiation pillars — grounded in market dynamics, customer insights, and product strategy
✅ Partner closely with Product to influence roadmap direction and ensure feature development maps to market needs and messaging priorities
✅ Develop messaging and positioning frameworks that tie individual features and capabilities to a broader, cohesive story
✅ Lead the planning and execution of platform GTM initiatives — including launches, enablement, and cross-functional readiness
✅ Collaborate with Sales, Customer Success, and RevOps to ensure consistent, impactful storytelling across the buyer and customer journey
✅ Manage and grow a high-performing team of platform product marketers, with a focus on coaching, career development, and strategic thinking
✅ Build scalable processes for messaging alignment, competitive analysis, launch planning, and narrative development
✅ Monitor evolving market trends, competitor movements, and customer feedback to proactively shape messaging and influence strategy
✅ Partner with Demand Gen, Content, and Brand teams to develop compelling materials that support both inbound and outbound GTM motions
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8-12+ years of experience in product marketing for SaaS companies, with experience leading platform, ecosystem, or API-driven narratives
Required Skills:
- Proven ability to influence cross-functional partners and drive alignment across Product and GTM teams
- Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders
- Strategic storytelling skills with a keen sense for crafting cohesive, future-looking narratives
- A track record of managing and mentoring high-performing marketing teams
- Proven experience collaborating with Sales, Product, and Customer Success teams
- Ability to facilitate executive-level discussions and presentations
- A balance of long-term vision and hands-on execution
Preferred Skills:
- Experience in consulting
- Exposure to B2C or lifecycle marketing
- A reputation as a thoughtful coach and communicator
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on platform or ecosystem-driven narratives. Experience in SaaS is crucial.
💰 Compensation & Benefits
Salary Range: $160,000 - $255,000 per year
Benefits:
- Paid parental leave
- Competitive salaries, meaningful equity, and 401(k) plan
- Medical, dental, vision, and life insurance
- Balance Days (additional paid holidays)
- Fertility and Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
ASSUMPTION: The salary range provided is an estimate based on the role, experience level, and location. The total compensation package includes variable pay, equity, and additional benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2013
Company Description:
- Iterable is the top-rated AI-Powered Customer Communication Platform that enables brands to deliver joyful experiences with harmonized, individualized, and dynamic cross-channel communications at scale.
- Iterable empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance.
- With nearly 1,200 brands across 50+ countries relying on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences, Iterable has been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and was listed on Forbes’ list of America’s Best Startup Employers in 2022.
Company Specialties:
- SaaS
- Growth Marketing
- Customer Engagement
Company Website: http://iterable.com
ASSUMPTION: Iterable is a well-established company in the SaaS industry, with a strong focus on customer engagement and growth marketing.
📊 Role Analysis
Career Level: Director
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) or another senior marketing leader.
Work Arrangement: This role is remote-friendly, with the option to work from one of Iterable’s offices in San Francisco, New York, Denver, London, or Lisbon.
Growth Opportunities:
- As Iterable continues to grow, there may be opportunities to expand the team or take on additional responsibilities.
- Iterable offers a clear career path for high-performing employees, with opportunities for professional development and advancement.
ASSUMPTION: This role offers significant growth potential as Iterable continues to expand its platform and customer base.
🌍 Location & Work Environment
Office Type: Iterable has offices in San Francisco, New York, Denver, London, and Lisbon, with a remote-friendly work culture.
Office Location(s): San Francisco, New York, Denver, London, Lisbon
Geographic Context:
- San Francisco: Known for its vibrant tech industry, diverse culture, and mild Mediterranean climate.
- New York: A global hub for finance, media, and technology, with a fast-paced, competitive work environment.
- Denver: Offers a high quality of life with a mix of urban and outdoor activities, and a growing tech industry.
- London: A major global city with a diverse economy, rich cultural scene, and historic architecture.
- Lisbon: Known for its historic architecture, vibrant culture, and mild Mediterranean climate, with a growing tech industry.
Work Schedule: Iterable offers flexible work arrangements, with core hours between 10:00 AM and 04:00 PM ET.
ASSUMPTION: Iterable’s remote-friendly work culture and global office locations offer flexibility and opportunities for employees to work in a setting that suits their preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter or HR representative
- Technical assessment or case study
- Behavioral interview with a hiring manager or team member
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Communication and presentation skills
- Domain knowledge in product marketing and platform narratives
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively.
- Familiarize yourself with Iterable’s platform and customer engagement solutions to demonstrate your understanding of the company and its offerings.
ATS Keywords: Product Marketing, Platform Narratives, Cross-functional Collaboration, Strategic Storytelling, Team Management, Market Analysis, Messaging Development, Sales Enablement, Roadmap Influence, Competitive Trends, GTM Initiatives, Coaching, Career Development, Communication, Execution
ASSUMPTION: Iterable’s application process is designed to assess candidates’ skills, experience, and cultural fit. Tailoring your application materials and preparing for behavioral interviews will help you stand out.
🛠️ Tools & Technologies
- Asana
- Slack
- Google Workspace
- Salesforce
- Marketo
- HubSpot
- Tableau
ASSUMPTION: Iterable uses a variety of tools and technologies to streamline workflows, facilitate collaboration, and drive growth. Familiarity with these tools is beneficial but not required.
👔 Cultural Fit Considerations
Company Values:
- Trust: Iterable values transparency, honesty, and integrity in all interactions.
- Growth Mindset: Iterable fosters a culture of continuous learning and improvement.
- Balance: Iterable prioritizes work-life balance and employee well-being.
- Humility: Iterable values collaboration, active listening, and a willingness to learn from others.
Work Style:
- Iterable values a mix of independent work and collaborative team efforts.
- Iterable encourages a fast-paced, dynamic work environment with a focus on results and impact.
- Iterable offers a flexible, remote-friendly work culture with a focus on output over hours worked.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment with a focus on results and impact?
- Are you comfortable working independently and collaboratively, with a focus on output over hours worked?
- Do you value transparency, honesty, and integrity in all interactions?
- Are you open to learning from others and seeking out new opportunities for growth and development?
ASSUMPTION: Iterable’s company values and work style emphasize collaboration, continuous learning, and a focus on results and impact. Candidates should assess their fit with these values and work style preferences.
⚠️ Potential Challenges
- Iterable’s fast-paced, dynamic work environment may require candidates to adapt quickly and manage multiple priorities.
- The remote-friendly work culture may present challenges for candidates who prefer a traditional office environment.
- Iterable’s focus on results and impact may require candidates to demonstrate their ability to deliver tangible outcomes.
- The competitive nature of the SaaS industry may present challenges in terms of market dynamics and customer expectations.
ASSUMPTION: Iterable’s fast-paced, dynamic work environment and focus on results and impact may present challenges for candidates who prefer a more structured, slower-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this role focuses on platform narratives and requires a strong understanding of platform-specific differentiation.
- This role involves a higher level of strategic thinking and cross-functional collaboration than many product marketing roles.
- Compared to other director-level roles, this role offers significant growth potential as Iterable continues to expand its platform and customer base.
ASSUMPTION: This role is unique in its focus on platform narratives and requires a strong understanding of platform-specific differentiation. Candidates should assess their fit with this specific role and its requirements.
📝 Sample Projects
- Developing a comprehensive platform messaging framework that ties individual features and capabilities to a broader, cohesive story
- Planning and executing a platform launch, including cross-functional readiness and enablement efforts
- Conducting market research and competitive analysis to inform platform messaging and strategy
ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of the platform product marketing role and the importance of platform-specific differentiation.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Iterable’s platform narrative and the key priorities for evolution in the near term?
- How does this role collaborate with other teams, such as Product, Sales, and Customer Success, to ensure consistent messaging and impactful storytelling across the buyer and customer journey?
- What are the key challenges and opportunities facing the platform product marketing team in the coming months and years?
- How does Iterable support the professional development and career growth of its employees, particularly within the marketing organization?
- What is the company’s approach to work-life balance, and how is this reflected in the day-to-day work experience for marketing team members?
ASSUMPTION: These key questions help candidates assess their fit with the role, the team, and the company, and gain insights into the company’s priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://iterable.com/company/job/?gh_jid=7106453
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on platform narratives, cross-functional collaboration, and strategic storytelling.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively.
- Familiarize yourself with Iterable’s platform and customer engagement solutions to demonstrate your understanding of the company and its offerings.
- Follow up with Iterable’s talent team one week after submitting your application to inquire about your application status, if you have not heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
