Director PR, Events & EIM

📌 Core Information

🔹 Job Title: Director PR, Events & EIM

🔹 Company: PVH Corp.

🔹 Location: Houthavens, Netherlands

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive EMEA strategy leveraging PR, Talent, and Event tactics to enhance the Tommy Hilfiger brand presence.
• Overseeing external and internal communications, acting as a trusted advisor to senior leadership and ensuring consistent messaging across all audiences.
• Managing a team and fostering a high-performance, collaborative environment.
• Driving brand awareness, consumer engagement, and desirability through integrated marketing campaigns.
• Collaborating closely with global and regional teams to ensure brand marketing content is an integrated part of the marketing mix.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Develop and implement a comprehensive EMEA strategy for PR, Talent, and Event tactics to serve regional needs and goals.

✅ Act as the 'guardian' of the Tommy Hilfiger brand image in talent plans and events.

✅ Craft compelling narratives that support the brand vision, mission, and strategy, and develop thought leadership opportunities for the C-suite.

✅ Lead the PR strategy, acting as the spokesperson for the TH brand, to support corporate, brand, product, and community initiatives.

✅ Lead crisis communication planning and response, collaborating with Legal, HR, and Operations to drive a consistent and compelling response.

✅ Understand market trends and competitor activities and proactively adapt and inform the strategies of the EMEA region.

✅ Define KPIs for PR and internal comms, regularly report performance to senior stakeholders, and use insights to refine strategy.

✅ Develop and manage key regional press and talent relationships.

✅ Own the PR & EIM budget and relationships/ budgets with potential agencies.

✅ Collaborate closely with global and regional teams to ensure brand marketing content is an integrated part of the marketing mix.

✅ Lead, mentor, and inspire the PR & EIM team, ensuring high performance, collaboration, continuous improvement, and professional growth.

✅ Drive and implement standards, improve processes, and operations to ensure teams are working effectively to deliver outstanding marketing campaigns.

ASSUMPTION: This role requires a strong understanding of the fashion and retail industry, as well as the ability to adapt to a dynamic and fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Experience: 10+ years of leadership experience, preferably in retail, consumer, or lifestyle brands. Strong background in communications, journalism, or public relations.

Required Skills:

• Excellent written and verbal communication skills.
• Proven ability to manage communication crises and issues within similar organizations.
• Strong influencing and stakeholder management skills.
• Budget management experience, ensuring efficient allocation of resources and driving measurable outcomes.
• Strong experience managing substantial budgets.

Preferred Skills:

• Experience working in a global or regional marketing role within the fashion and retail industry.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in fashion and retail, as well as a strong background in communications or public relations, will be best suited for this role.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (based on industry standards for a Director-level role in the Netherlands)

Benefits:

• Wellbeing Programs: exclusive onsite gym and fitness classes, personal training, meditation studio, sports clubs, in-house physio, and access to nutritional and wellbeing programs.
• Campus: extensive food and beverage offerings, top-notch restaurant, barista coffee bars, sky bar, monthly social events, weekly Thursday drinks, game nights, and campus-themed activities.
• Develop your career: PVH University curates and delivers training programs for continuous professional and personal growth.
• Be at the forefront: stay closely connected to the brands, Calvin Klein and Tommy Hilfiger, and be a part of seasonal market launches, sample sales, and receive employee discounts!

Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the Netherlands. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. PVH Corp. is one of the world's largest apparel distribution holding companies, with over 36,000 employees worldwide and a portfolio of iconic brands, including Calvin Klein and Tommy Hilfiger.

Company Size: 10,001+ employees. As a large corporation, PVH offers extensive resources, global opportunities, and a well-established brand portfolio.

Founded: 1881. PVH has a rich history and a strong track record of growth and success in the fashion industry.

Company Description:

• PVH is committed to driving fashion forward for good, as one team with one vision and one plan.
• The company focuses on building Calvin Klein and Tommy Hilfiger into the most desirable lifestyle brands in the world and positioning PVH as one of the best-performing brand groups in its sector.
• PVH is dedicated to fostering an inclusive and diverse community of associates with a strong sense of belonging.

Company Specialties:

• Apparel
• Fashion
• Retail
• Global Supply Chain
• Corporate Responsibility
• Consumer Products
• Brands
• Parent Company
• Sustainability
• Consumer Goods
• Clothing
• Menswear
• Design
• and Marketing

Company Website: PVH.com

ASSUMPTION: PVH's extensive resources, global presence, and strong brand portfolio provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Director. This role offers a high level of responsibility and strategic decision-making within the Marketing department.

Reporting Structure: The Director PR, Events & EIM reports directly to the Senior Vice President, Marketing EMEA.

Work Arrangement: On-site, full-time. The role is based in Amsterdam, Netherlands, with the possibility of occasional remote work.

Growth Opportunities:

• Potential to expand the role's scope and influence as the company grows and evolves.
• Opportunities to work on high-profile campaigns and collaborate with global teams.
• Access to professional development and training programs through PVH University.

ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the Tommy Hilfiger brand's success in the EMEA region.

🌍 Location & Work Environment

Office Type: Campus. PVH's Amsterdam headquarters is a modern, collaborative workspace with extensive amenities and a vibrant atmosphere.

Office Location(s): Houthavens, Amsterdam, Netherlands

Geographic Context:

• Amsterdam is a multicultural city with a high quality of life, known for its vibrant arts and culture scene, historic architecture, and picturesque canals.
• The Houthavens district is a rapidly developing area with a mix of residential, commercial, and recreational spaces.
• The office is conveniently located near public transportation, with easy access to the city center and other neighborhoods.

Work Schedule: Full-time, 40 hours per week. Flexible working hours may be available.

ASSUMPTION: The modern campus environment and convenient location make PVH's Amsterdam headquarters an attractive place to work.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round interview with senior leadership
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Crisis management and issue resolution expertise
• Budget management and financial acumen

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your PR and event management successes, as well as any crisis communication challenges you've overcome.
• Research PVH, Tommy Hilfiger, and the fashion industry to demonstrate your understanding of the brand and market trends.
• Be prepared to discuss your vision for enhancing the Tommy Hilfiger brand's presence in the EMEA region.

ATS Keywords: PR, Events, EIM, Marketing Strategy, Brand Management, Crisis Communication, Media Relations, Stakeholder Management, Budget Management, Team Leadership, Fashion Industry, Retail, Consumer Goods

ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership skills, and industry knowledge, as well as your ability to work effectively in a dynamic and fast-paced environment.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., Hootsuite, Buffer)
• PR and media monitoring tools (e.g., Mention, Brand24)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.

👔 Cultural Fit Considerations

Company Values:

• Enterprise First: Act in the best interests of PVH and its consumers beyond our own team, brand, region, or market.
• Drive Change: Lead by example and be optimistic about change. Challenge the status quo but fully commit once a decision is made.
• Create Clarity: Be diligent in providing context and setting priorities so we can be productive quickly.
• Inspire Trust: Create safe spaces for debate and deliver on what we promise so people can learn to depend on us.
• Take Accountability: Focus on work with the biggest business impact and give candid feedback to each other.

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you align with PVH's company values and work style?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have experience managing teams and driving results in a similar role?

ASSUMPTION: PVH's company culture emphasizes collaboration, accountability, and a focus on driving change and results. Candidates who align with these values and work styles will be best suited for this role.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills.
• Candidates may face competition from other experienced professionals in the fashion and retail industry.
• The role may involve occasional travel to other EMEA region offices or events.
• The fashion industry is subject to rapid changes and trends, requiring adaptability and quick decision-making.

ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively under pressure, and adapt to a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the EMEA region and the integration of PR, Events, and Influencer Marketing (EIM) strategies.
• Compared to similar roles in the fashion and retail industry, this position offers a broader scope and the opportunity to drive regional marketing strategy.
• Career progression may involve transitioning to a global or corporate role within PVH's Marketing department.

ASSUMPTION: Candidates should consider this role's unique focus on the EMEA region and the integration of multiple marketing disciplines when evaluating their career goals and aspirations.

📝 Sample Projects

• Developing and executing a comprehensive PR strategy for a major product launch or brand campaign.
• Managing a high-profile event, such as a fashion show or influencer activation, to maximize brand visibility and consumer engagement.
• Crafting a crisis communication plan and executing it in response to a reputational risk or sensitive issue.

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the opportunity to drive meaningful impact on the Tommy Hilfiger brand's success.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Tommy Hilfiger brand in the EMEA region, and how can this role address them?
• How does this role collaborate with global and regional teams to ensure brand marketing content is an integrated part of the marketing mix?
• What opportunities are there for growth and development within this role and the Marketing department?
• How does PVH support work-life balance for its employees, particularly in a fast-paced and dynamic environment?
• What are the key priorities for the first 90 days in this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, focusing on your PR, event management, and crisis communication successes.
• Prepare examples of your PR and event management successes, as well as any crisis communication challenges you've overcome.
• Research PVH, Tommy Hilfiger, and the fashion industry to demonstrate your understanding of the brand and market trends.
• Be prepared to discuss your vision for enhancing the Tommy Hilfiger brand's presence in the EMEA region.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.