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Director Product Design (Growth & Commerce)

Asurion
Full-time
On-site
United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director Product Design (Growth & Commerce)

πŸ”Ή Company: Asurion

πŸ”Ή Location: REMOTE or Nashville, TN

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Product Design

πŸ”Ή Date Posted: 2025-07-30

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth through elegant design and value propositions
  • Bringing clarity to customer decisions in seconds
  • Adapting service design to drive impact across channels
  • Leveraging AI to transform customer experience

ASSUMPTION: This role requires a balance of strategic thinking and hands-on design, with a focus on growth and commerce. The ideal candidate will have experience in both consumer and B2B SaaS products.

πŸ“‹ Key Responsibilities

βœ… Lead the vision and execution for AI-infused user journeys across growth and commerce

βœ… Guide the design of systems that respond to user behavior in real time, leveraging AI for personalization, optimization, and automation

βœ… Partner with cross-functional leaders to define data-informed design strategies that increase acquisition, activation, engagement, and revenue

βœ… Optimize subscription flows, checkout experiences, and upsell mechanisms using AI insights and experimentation

βœ… Ensure high-quality execution of design work with attention to detail, usability, accessibility, and performance

βœ… Promote rapid iteration and experimentation through A/B testing and continuous UX improvements

βœ… Champion the voice of the customer throughout the product development lifecycle

βœ… Align design strategies with marketing campaigns, brand initiatives, and business objectives

βœ… Collaborate with Data Science and Machine Learning teams to translate models and algorithms into intuitive UX

βœ… Act as a bridge between technical innovation and user needs, ensuring AI experiences are transparent, ethical, and human-first

ASSUMPTION: This role involves leading a team of 50+ designers, so strong leadership and communication skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field (or equivalent experience)

Experience: 10+ years of experience in product design with a strong portfolio spanning consumer and/or B2B SaaS products

Required Skills:

  • Proven experience designing commerce and monetization flows (e.g., subscriptions, checkout, payments)
  • Proven experience crafting AI-forward customer experiences
  • Deep understanding of growth design, user acquisition, and conversion rate optimization
  • Proficiency in modern design and collaboration tools (e.g., Figma, FigJam) and data-informed design decision-making
  • Strong advocate for inclusive, accessible, and ethical design practices

Preferred Skills:

  • Experience in high-growth tech environments or fast-paced startup settings
  • Familiarity with experimentation platforms (e.g., Optimizely, LaunchDarkly) and analytics tools (e.g., Amplitude, Mixpanel)
  • Background in behavioral psychology, marketing design, or conversion-focused UX writing

ASSUMPTION: While not explicitly stated, a master's degree in a related field or equivalent experience may be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Product Design role with 10+ years of experience)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on Asurion services
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Asurion is a global tech care company that provides protection, support, and solutions for today's connected world. They offer services such as device protection, tech support, and connected home solutions to consumers and businesses.

Company Size: Asurion has 1,001-5,000 employees, making it a mid-sized company. This means there are opportunities for career growth and a diverse range of roles within the organization.

Founded: Asurion was founded in 2009 and has since grown to become a leading provider of tech care services.

Company Description:

  • Asurion provides protection and support for devices, helping customers stay connected and productive
  • The company offers a range of services, including device protection plans, tech support, and connected home solutions
  • Asurion serves both consumers and businesses, with a focus on providing exceptional customer experiences

Company Specialties:

  • Device protection plans
  • Tech support and troubleshooting
  • Connected home solutions
  • Data protection and privacy

Company Website: http://www.ubreakifix.com

ASSUMPTION: Asurion's focus on customer experience and tech support makes it an ideal fit for a Director of Product Design with a background in growth and commerce.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in product design.

Reporting Structure: The Director of Product Design will report directly to the Chief Product Officer and will oversee a team of 50+ designers.

Work Arrangement: This role is remote-friendly, with the option to work from the Nashville, TN office or remotely.

Growth Opportunities:

  • Potential to grow into a Chief Design Officer role as the company expands
  • Opportunities to mentor and develop junior designers
  • Chance to work on high-impact projects that drive business growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Asurion has a physical office in Nashville, TN, but this role is remote-friendly, allowing for flexible work arrangements.

Office Location(s): 200 S. Orange Avenue, Suite 200, Orlando, FL 32801, US

Geographic Context:

  • Nashville, TN is a vibrant city with a thriving tech industry and a cost of living that is relatively affordable compared to other major US cities
  • The remote-friendly work arrangement allows for flexibility and a better work-life balance
  • The company's global presence provides opportunities for international collaboration and travel

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote-friendly work arrangement and global presence of the company make it an attractive option for candidates seeking flexibility and international exposure.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • Design challenge or case study presentation
  • On-site or virtual interview with the design team and stakeholders
  • Final interview with the Chief Product Officer

Key Assessment Areas:

  • Design portfolio and case studies
  • Problem-solving skills and strategic thinking
  • Communication and presentation skills
  • Leadership and team management skills

Application Tips:

  • Highlight your experience in growth design and commerce flows
  • Include examples of AI-integrated design projects in your portfolio
  • Tailor your resume and cover letter to emphasize your relevant skills and experiences
  • Prepare for behavioral interview questions that focus on leadership, problem-solving, and communication

ATS Keywords: Product Design, Growth Design, Commerce Flows, AI Integration, User Experience, Design Strategy, Cross-Functional Leadership, Data-Driven Design, Usability, Accessibility, Collaboration, Customer Journey, Design Strategy, Rapid Iteration, Ethical Design, Experimentation, Customer-Centric

ASSUMPTION: Asurion uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the visibility of your application.

πŸ› οΈ Tools & Technologies

  • Figma
  • FigJam
  • AI and machine learning tools (e.g., TensorFlow, PyTorch)
  • Data analytics and visualization tools (e.g., Amplitude, Mixpanel)
  • Experimentations platforms (e.g., Optimizely, LaunchDarkly)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for the role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable

Work Style:

  • Data-driven and analytical
  • Creative and strategic
  • Collaborative and team-oriented
  • Adaptable and resilient

Self-Assessment Questions:

  • Do you have a proven track record of driving growth through elegant design and value propositions?
  • Are you comfortable working with AI and machine learning tools to enhance user experiences?
  • Do you thrive in a collaborative, data-driven environment and enjoy working with cross-functional teams?

ASSUMPTION: Asurion values candidates who are customer-centric, innovative, collaborative, and accountable, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

  • Managing a team of 50+ designers with varying levels of experience and expertise
  • Balancing strategic thinking with hands-on design work
  • Keeping up with the latest AI and machine learning technologies
  • Adapting to a remote-friendly work environment and managing remote teams

ASSUMPTION: These challenges can be overcome with strong leadership, communication, and time management skills, as well as a willingness to learn and adapt.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Product Design Manager or Head of Product Design, but with a specific focus on growth and commerce
  • Unlike other product design roles, this position requires a strong background in commerce flows and AI integration
  • Career progression may include moving into a Chief Design Officer role as the company grows

ASSUMPTION: This role is unique in its focus on growth and commerce, but offers similar career growth opportunities to other senior product design roles.

πŸ“ Sample Projects

  • Redesigning the checkout experience for a major e-commerce platform, resulting in a 20% increase in conversions
  • Developing an AI-powered chatbot to assist customers with device troubleshooting, leading to a 30% reduction in support tickets
  • Creating a user-friendly interface for a subscription-based service, improving user engagement and retention by 15%

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive growth and improve user experiences through elegant design and AI integration.

❓ Key Questions to Ask During Interview

  • Can you describe the company's approach to AI integration and how it is used to enhance user experiences?
  • How does the design team collaborate with other departments, such as marketing and engineering?
  • What are the biggest challenges facing the design team, and how can this role help address them?
  • How does the company support the professional development and growth of its designers?
  • What is the company's long-term vision for growth and expansion, and how does this role fit into that plan?

ASSUMPTION: These questions will help the candidate better understand the company's culture, values, and growth plans, as well as the specific challenges and opportunities presented by the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences in growth design, commerce flows, and AI integration
  • Prepare a design portfolio and case studies that demonstrate your ability to drive growth and improve user experiences
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.