📌 Core Information
🔹 Job Title: Director, Product Management - Growth & Data
🔹 Company: TEGNA Inc.
🔹 Location: New York, New York & Tysons, Virginia
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling growth product initiatives
- Focusing on user acquisition, retention, and monetization
- Overseeing data infrastructure and tool development
- Collaborating with cross-functional teams
- Driving a culture of experimentation and data-informed decision-making
ASSUMPTION: This role requires a strategic, data-driven, and user-obsessed leader with a strong background in product management and growth strategies.
📋 Key Responsibilities
✅ Own and develop the product-led growth strategy, focusing on user acquisition, activation, retention, and monetization
✅ Design and run growth experimentation framework across the product experience to drive key business KPIs
✅ Work closely with marketing, sales, and engineering to identify and scale high-impact growth opportunities
✅ Lead the development of scalable data infrastructure and tools to empower product and business teams
✅ Lead the development of growth tools to support business targets across the funnel and customer lifecycle
✅ Work closely with data engineering and analytics to ensure access to accurate, timely, and actionable insights
✅ Define and maintain core product metrics (e.g., LTV, CAC, retention, funnel conversion rates, etc.)
✅ Build, mentor, and lead a team focused on growth and data excellence
✅ Partner with executive leadership on growth forecasting, planning, technology investments, and strategy
✅ Foster a collaborative environment where product, data, engineering, sales, and marketing work in lockstep
ASSUMPTION: This role requires a hands-on leader who can balance strategic thinking with day-to-day execution and team management.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 10+ years of product management experience, with at least 3 years in growth-focused roles
Required Skills:
- Proven track record of leading successful growth initiatives
- Deep understanding of data platforms, modern marketing technology stack, and experimentation frameworks
- Proficiency in using analytics tools and SQL to generate insights
- Experience leading cross-functional teams and working in fast-paced environments
- Excellent communication and stakeholder management skills
Preferred Skills:
- Experience in the broadcast media industry
- Familiarity with consumer data platforms, CRMs, consumer engagement platforms, MMPs, and data visualization tools
ASSUMPTION: Candidates with experience in growth-focused roles and a strong understanding of data platforms and modern marketing technology stacks are ideal for this position.
💰 Compensation & Benefits
Salary Range: $194,000 - $219,000 USD per year
Benefits:
- Medical, dental, and eye care coverage
- Fertility, surrogacy, and adoption assistance
- Disability and life insurance
- 401(k) matching (up to 4% of pay, 100% vested from day one)
- Virtual doctor appointments (9 free per year)
- Therapy sessions (12 free per year)
- Paid time off (PTO) and paid holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the broadcast media industry.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 5,001-10,000 employees
Founded: Not specified
Company Description:
- TEGNA Inc. (NYSE: TGNA) serves local communities across the U.S. through trusted local news and services
- With 64 television stations in 51 U.S. markets, TEGNA reaches approximately 100 million people every month
- TEGNA produces trusted, impactful, and innovative content across platforms and offers innovative solutions to help businesses reach consumers
Company Specialties:
- Broadcast media production and distribution
- Local news and services
- Digital and over-the-top (OTT) platforms
Company Website: http://www.TEGNA.com
ASSUMPTION: TEGNA is a large, established media company with a strong focus on local news and community service.
📊 Role Analysis
Career Level: Director/Executive
Reporting Structure: This role will report directly to the Chief Product Officer or a similar executive
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to grow and scale the growth and data product portfolio
- Opportunities to collaborate with and influence executive leadership
- Possibility to expand the role's scope based on performance and business needs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's growth and data strategies.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple locations across the U.S.
Office Location(s): New York, New York & Tysons, Virginia
Geographic Context:
- New York, New York: A major media hub with a diverse talent pool
- Tysons, Virginia: The company's headquarters, offering a mix of urban and suburban living
Work Schedule: Full-time, with potential for flexible hours and remote work
ASSUMPTION: The location of this role offers candidates the opportunity to live and work in dynamic media hubs with access to diverse talent pools.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a hiring manager or HR representative
- On-site or virtual interview with the Chief Product Officer or a similar executive
- Final interview with key stakeholders, including team members and other executives
- Background check and reference check
Key Assessment Areas:
- Growth strategy and product management skills
- Data analysis and experimentation frameworks
- Leadership and team management abilities
- Communication and stakeholder management skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant growth-focused experiences and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on growth strategies, data analysis, and leadership
ATS Keywords: Product management, growth strategies, data analysis, experimentation frameworks, leadership, stakeholder management, broadcast media, local news, user acquisition, retention, monetization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's growth strategy, data analysis, and leadership skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Consumer data platforms
- CRMs
- Consumer engagement platforms
- Mobile measurement partners (MMPs)
- Data visualization tools
- Analytics tools (e.g., Google Analytics, Mixpanel, Amplitude)
- SQL databases
ASSUMPTION: The tools and technologies required for this role are standard in the growth and data product management space.
👔 Cultural Fit Considerations
Company Values:
- Demand the truth
- Work smarter
- Do the right thing
- Win
Work Style:
- Collaborative and cross-functional
- Data-driven and experimentation-focused
- Fast-paced and dynamic
- Results-oriented and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and driving decisions based on insights?
- Do you have a proven track record of leading successful growth initiatives?
- Are you able to balance strategic thinking with day-to-day execution and team management?
ASSUMPTION: TEGNA values candidates who are collaborative, data-driven, and results-oriented, with a strong track record of success in growth-focused roles.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may necessitate strong communication and stakeholder management skills
- Balancing strategic thinking with day-to-day execution may be challenging for some candidates
- Living and working in major media hubs may have associated cost-of-living expenses
ASSUMPTION: While this role offers significant growth potential, it also presents challenges that require strong communication, adaptability, and leadership skills.
📈 Similar Roles Comparison
- This role is unique in its focus on growth and data product management within the broadcast media industry
- Compared to similar roles in other industries, this position offers the opportunity to work with a diverse range of content and audience data
- Career path comparison: This role may lead to executive-level positions in product management, growth, or data within the broadcast media industry or other related fields
ASSUMPTION: This role is unique in its focus on growth and data product management within the broadcast media industry, offering candidates the opportunity to work with diverse content and audience data.
📝 Sample Projects
- Developing and implementing a user acquisition strategy for a new streaming service
- Optimizing user retention and engagement through A/B testing and experimentation
- Building and scaling a data infrastructure to support business targets across the customer lifecycle
ASSUMPTION: These sample projects demonstrate the types of initiatives the successful candidate will be expected to lead and contribute to in this role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as marketing, sales, and engineering?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for growth and development within this role and the company?
- How does TEGNA support work-life balance for employees in this role?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, priorities, and growth opportunities, as well as the company's culture and work-life balance policies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant growth-focused experiences and achievements
- Write a cover letter that demonstrates your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on growth strategies, data analysis, and leadership
- Follow up with the hiring manager or HR representative one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
