Director, Product Marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Scientific Games

🔹 Location: Alpharetta, GA

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and executing marketing strategies for high-priority topics and product launches
• Crafting engaging narratives that align with Scientific Games' brand vision
• Collaborating with cross-functional teams to develop impactful strategic messaging and content
• Ensuring internal stakeholders are equipped with the best possible tools to drive commercial success and market differentiation

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration skills to effectively communicate Scientific Games' value proposition across various sales channels.

📋 Key Responsibilities

✅ Define and execute marketing strategies for high-priority topics and product launches

✅ Craft engaging narratives that align with Scientific Games' brand vision and product messaging

✅ Collaborate with cross-functional teams to develop impactful strategic messaging and content

✅ Oversee the creation of marketing collateral to ensure consistency in brand voice, visuals, and messaging across all touchpoints

✅ Conduct thorough market and gap analyses to identify opportunities for messaging improvement, new product development, and competitive differentiation

✅ Initiate, plan, execute, and monitor strategic marketing initiatives and campaigns, ensuring on-time and on-budget delivery

✅ Serve as key marketing consultant throughout the product management process, contributing strategic insights to market analysis, product strategy, product planning, and go-to-market initiatives

✅ Foster strong partnerships with marketing “team extensions” within other departments, ensuring cohesive and integrated marketing efforts

✅ Lead the product naming strategy and process, ensuring cohesive branding that delivers unified messaging and clear positioning within the SG ecosystem

✅ Host product training webinars to enhance the internal socialization and understanding of product content

✅ Stay abreast of consumer and lottery industry trends to ensure marketing content remains highly relevant, innovative, and complements broad strategic positioning

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects simultaneously and effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field.

Experience: Minimum of 10+ years of progressive marketing experience, with a strong focus on strategic marketing and content development.

Required Skills:

• Exceptional strategic thinking and problem-solving abilities
• Strong leadership and collaboration skills, with the ability to influence and inspire cross-functional teams
• A proven ability to build and maintain positive working relationships within a team and across an organization
• Comfort and aptitude for leveraging technological tools to drive marketing efforts and reporting
• Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint
• Outstanding written and verbal communication, presentation, and negotiation skills

Preferred Skills:

• Lottery or gaming industry experience

ASSUMPTION: Candidates with equivalent experience in another CPG (consumer product group) will also be highly valued.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Director-level role in the IT Services industry in the Alpharetta, GA area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Scientific Games operates in the IT Services and IT Consulting industry, focusing on lottery games, sports betting, and technology.

Company Size: Scientific Games has 1 employee, which means applicants can expect a highly focused and personalized work environment.

Founded: The company was founded in 1973 and has since grown to become a global leader in its industry.

Company Description:

• Scientific Games is the global leader in lottery games, sports betting, and technology
• The company partners with government lotteries to provide cutting-edge backend systems, exciting entertainment experiences, and trailblazing retail and digital solutions
• Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry forward

Company Specialties:

• Lottery games
• Sports betting
• Technology

Company Website: https://www.scientificgames.com/

ASSUMPTION: As a smaller company, Scientific Games offers applicants the opportunity to have a significant impact on the organization's success and growth.

📊 Role Analysis

Career Level: This role is at the Director level, indicating a high degree of responsibility and strategic decision-making.

Reporting Structure: The Director of Product Marketing will report directly to the Chief Marketing Officer (CMO) and will oversee a team of marketing professionals.

Work Arrangement: This is an on-site position, requiring the incumbent to work from the company's headquarters in Alpharetta, GA.

Growth Opportunities:

• Potential to advance to a Vice President or Chief Marketing Officer role as the company grows
• Opportunities to expand responsibilities and influence as the company's marketing efforts evolve

ASSUMPTION: Given the company's size and focus, this role offers significant growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: Scientific Games' headquarters is a modern, professional office environment.

Office Location(s): Alpharetta, GA

Geographic Context:

• Alpharetta is a suburb of Atlanta, GA, offering a mix of urban and suburban living
• The area is known for its high quality of life, with excellent schools, parks, and cultural attractions
• Alpharetta is home to a diverse range of industries, providing ample networking and professional development opportunities

Work Schedule: The work schedule is typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for project demands.

ASSUMPTION: Applicants should be comfortable working in an on-site environment and be prepared to adapt to the company's culture and work-life balance expectations.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth behavioral and skills-based interview with the hiring manager
• Final interview with the Chief Marketing Officer (CMO)
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving abilities
• Leadership and collaboration skills
• Communication and presentation skills
• Cultural fit and alignment with Scientific Games' values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills
• Prepare examples of your marketing campaigns, projects, or initiatives that demonstrate your ability to define and execute marketing strategies
• Research Scientific Games' industry, competitors, and recent projects to show your understanding of the company and its market position

ATS Keywords: Marketing strategy, product launch, cross-functional collaboration, brand messaging, content development, market analysis, project management, leadership, collaboration, influencing, communication, presentation, negotiation, trend analysis

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the HR department.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Applicants should be comfortable using a range of marketing, project management, and data analysis tools to effectively manage their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Customer focus
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and able to manage multiple projects simultaneously

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you able to manage multiple projects simultaneously and effectively?
• Do you have a strong commitment to delivering high-quality work and driving results?

ASSUMPTION: Applicants should carefully consider their fit with Scientific Games' values and work style to ensure a successful and fulfilling employment experience.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and effectively
• Balancing strategic thinking with tactical execution
• Adapting to a smaller company environment with a high degree of responsibility
• Navigating a competitive and dynamic industry

ASSUMPTION: Applicants should be prepared to face these challenges and have a plan for addressing them in their application and interview process.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role in other companies, but with a greater emphasis on strategic thinking and cross-functional collaboration
• In comparison to other IT Services and IT Consulting companies, Scientific Games offers a unique focus on the lottery industry
• Career progression in this role may follow a similar path to other marketing roles, with the potential to advance to a Vice President or Chief Marketing Officer role

ASSUMPTION: Applicants should research similar roles in other companies to better understand the market for this type of position and to identify potential career progression opportunities.

📝 Sample Projects

• Developing and executing a marketing strategy for a new product launch
• Conducting a market analysis to identify opportunities for messaging improvement and competitive differentiation
• Creating and delivering a product training webinar to enhance internal socialization and understanding of product content

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have approached them in their previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does the company measure the success of its marketing efforts, and how will my performance be evaluated?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your marketing experience, strategic thinking, and leadership skills
• Prepare examples of your marketing campaigns, projects, or initiatives that demonstrate your ability to define and execute marketing strategies
• Research Scientific Games' industry, competitors, and recent projects to show your understanding of the company and its market position
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.