📌 Core Information
🔹 Job Title: Director - Product Marketing
🔹 Company: StepStone Group
🔹 Location: Fredericton, New Brunswick, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning messaging and driving go-to-market product launches
- Developing content that engages prospective buyers and supports sales conversion
- Collaborating with cross-functional teams to ensure effective market positioning
- Mentoring and supporting the growth of marketing team members
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams to achieve common goals.
📋 Key Responsibilities
✅ Lead strategic partnerships with Product, Strategy, Sales, and articulate go-to-market messaging that supports product launches, updates, and continued growth
✅ Translate market-facing messages into high-quality sales collateral with strong value messaging and storytelling
✅ Oversee and direct the completion of case studies and testimonials, ensuring they effectively convey Appcast's value
✅ Lead the creation and ongoing updates of buyer personas and competitor matrices, collaborating with Strategy and Sales Enablement teams
✅ Mentor and support the growth and development of marketing team members, particularly in the areas of customer voice, product knowledge, and messaging alignment
✅ Own collateral development and lifecycle management, ensuring materials are up-to-date and effective
✅ Drive strategic collaboration with internal stakeholders to build deep product knowledge and leverage it in marketing strategies and campaigns
✅ Manage relationships with internal and external design resources, as well as subject matter experts
✅ Assess the effectiveness of product marketing programs, tools, and technology on an ongoing basis
✅ Develop and maintain a deep understanding of customers' needs and challenges, and apply data-driven insights to guide strategic marketing decisions
ASSUMPTION: This role involves a mix of strategic planning, hands-on content creation, and cross-functional collaboration to drive successful product marketing initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 10+ years of prior product marketing leadership experience
Required Skills:
- Proven ability to create messaging and collateral that effectively resonates with target audiences
- Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams
- Strong leadership and management skills, with the ability to motivate and develop a high-performing team
- Excellent written and verbal communication skills, with the ability to effectively communicate marketing strategies and results to stakeholders at all levels
- Ability to think strategically and develop long-term plans while also managing day-to-day execution
- Strong leadership and management skills, with the ability to motivate and develop a high-performing team
- Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders, fostering alignment and driving cross-functional initiatives forward
- High level of positive energy, drive, enthusiasm, and commitment; must be a self-starter and enjoy working in a fast-paced and collaborative environment
Preferred Skills:
- Experience in the recruitment technology industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving successful go-to-market strategies and creating effective sales collateral.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 USD per year (based on industry standards for a Director-level role in product marketing, experience level, and location)
Benefits:
- Competitive compensation and comprehensive benefits package
- Employee networks, fun gatherings, delicious food, and furry friends in the workspace
- Volunteering and giving back to communities
Working Hours: Full-time, with quarterly travel for internal and external meetings
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in product marketing, experience level, and location. Actual compensation may vary based on qualifications and business needs.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically online recruiting and job search
Company Size: 1,001-5,000 employees (large enterprise)
Founded: 2001 (as part of the Stepstone group)
Company Description:
- Appcast is the global leader in programmatic recruitment advertising technology and services
- Part of the Stepstone group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job
- Headquartered in Lebanon, NH, with offices in the U.S., Canada, and Europe
Company Specialties:
- Online Recruiting and Job Search
Company Website: http://www.thestepstonegroup.com
ASSUMPTION: As a large enterprise, the company offers extensive resources and opportunities for professional growth, but may have a more structured hierarchy and slower decision-making processes compared to smaller organizations.
📊 Role Analysis
Career Level: Director (senior leadership role)
Reporting Structure: Reports directly to the VP of Marketing, with the opportunity to manage and support direct reports in the Marketing team
Work Arrangement: On-site, with quarterly travel for internal and external meetings
Growth Opportunities:
- Potential to mentor and develop team members, contributing to the growth of the marketing team
- Opportunities to collaborate with cross-functional teams and drive strategic initiatives
- Potential to take on additional responsibilities or move into a more senior role as the company grows and evolves
ASSUMPTION: This role offers significant opportunities for professional growth and development, both in terms of managing and supporting team members, and driving strategic initiatives that impact the company's success.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 744 McLeod Avenue, Fredericton, New Brunswick, Canada
Geographic Context:
- Fredericton is the capital city of New Brunswick, Canada, with a population of approximately 60,000 people
- The city is known for its historic architecture, cultural attractions, and outdoor recreation opportunities
- Fredericton has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with quarterly travel for internal and external meetings
ASSUMPTION: The office environment is likely to be professional and collaborative, with a focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other team members
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing expertise and experience
- Leadership and management skills
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of successful go-to-market strategies and sales collateral you've created in previous roles
- Research the company and its products to demonstrate your understanding of the business and its market position
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Content Development, Cross-Functional Leadership, Buyer Personas, Market Positioning, Customer Insights, Team Development, Strategic Partnerships, Communication Skills, Collaboration, Data-Driven Decision Making, Project Management, Stakeholder Management, Performance Assessment
ASSUMPTION: The interview process is likely to be comprehensive and thorough, with a focus on assessing the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- G2
- Mindtickle
ASSUMPTION: The tools and technologies listed are likely to be used in the role, but the candidate may also have the opportunity to recommend and implement new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
Work Style:
- Fast-paced and collaborative
- Focus on driving results and continuous improvement
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you ensure that your product marketing strategies and materials are aligned with the company's customer-centric and data-driven values?
- How do you approach collaborating with cross-functional teams to drive strategic initiatives and achieve common goals?
- What steps do you take to ensure that your work style meshes well with the company's fast-paced and results-driven culture?
ASSUMPTION: The company values a customer-centric, data-driven, and collaborative work environment, with a focus on driving results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, collaborative environment
- Keeping up with industry trends and competitor activities in the recruitment technology space
- Balancing strategic planning and hands-on content creation responsibilities
- Adapting to the company's culture and work style as a new employee
ASSUMPTION: These challenges are common to roles of this nature and can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on product marketing for a global leader in programmatic recruitment advertising technology and services
- Industry-specific context: The recruitment technology industry is dynamic and competitive, with a strong focus on innovation and data-driven decision making
- Career path comparison: This role offers opportunities for professional growth and development, with the potential to take on additional responsibilities or move into a more senior role as the company grows and evolves
ASSUMPTION: This role is unique in its focus on product marketing for a global leader in the recruitment technology industry, offering opportunities for professional growth and development in a dynamic and competitive market.
📝 Sample Projects
- Developing a go-to-market strategy and sales collateral for a new product feature or update
- Creating buyer personas and competitor matrices to inform product positioning and messaging
- Managing the development and production of case studies and testimonials to showcase the company's value proposition
ASSUMPTION: These sample projects are representative of the types of initiatives the candidate may be expected to lead in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the marketing team collaborate with other departments, such as Product, Sales, and Strategy, to drive alignment and achieve common goals?
- What are the most pressing challenges facing the company's product marketing efforts, and how can this role help address them?
- How does the company support the professional growth and development of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for the role, as well as the candidate's fit for the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of successful go-to-market strategies and sales collateral you've created in previous roles
- Research the company and its products to demonstrate your understanding of the business and its market position
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
