Director, Product Marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Sortly

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global go-to-market (GTM) strategies for new products, features, and market segments.
• Crafting clear, differentiated value propositions and ensuring consistent messaging across all channels.
• Conducting market research and competitive analysis to identify trends, customer needs, and opportunities.
• Creating impactful marketing and sales materials to support internal teams and engage external audiences.
• Collaborating with cross-functional teams to align roadmaps and deliver integrated campaigns that drive adoption and retention.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive product success in the market.

📋 Key Responsibilities

✅ Develop and execute global go-to-market (GTM) strategies for new products, features, and market segments.

✅ Define clear, differentiated value propositions and ensure consistent messaging across all channels and materials.

✅ Lead market research and competitive analysis to identify trends, customer needs, and opportunities.

✅ Create impactful marketing and sales materials—including case studies, whitepapers, webinars, and videos—to support internal teams and engage external audiences.

✅ Partner with product, sales, and marketing teams to align roadmaps and deliver integrated campaigns that drive adoption and retention.

✅ Establish KPIs, analyze campaign performance, and refine strategies to maximize ROI and growth.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years of product marketing experience with a proven record of driving growth in B2B SaaS environments.

Required Skills:

• Expertise in crafting go-to-market strategies, leading product launches, and enabling sales teams.
• Strong analytical and storytelling skills with the ability to translate data and insights into actionable plans.
• Experience in inventory management, asset tracking, or procurement solutions is highly desirable.
• Comfortable operating in fast-paced, dynamic environments and managing multiple initiatives simultaneously.

Preferred Skills:

• Experience with marketing automation tools and CRM platforms.
• Fluency in additional languages (Spanish, French, German, etc.)

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's primary language of operation.

💰 Compensation & Benefits

Salary Range: $160,000 - $190,000 per year (Based on market data specific to the candidate's location)

Benefits:

• Competitive salary and benefits package
• Annual off-site retreats
• Home office stipend
• 401k match
• Yearly learning and development reimbursement

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range provided is competitive and benchmarked based on geographic location. The benefits package is designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Inventory Management Solutions

Company Size: 51-200 employees (Mid-sized company)

Founded: 2012 (13 years ago)

Company Description:

• Sortly is a simple, multi-device inventory management solution.
• They enable thousands of SMBs and teams within iconic corporations to stay on top of their consumables, assets, and material things.
• Sortly is profitable, financially independent, and primed to scale within its $20B market.

Company Specialties:

• Inventory Management
• Asset Tracking
• Material Management

Company Website: http://www.sortly.com

ASSUMPTION: Sortly is a well-established company in the inventory management space, with a strong focus on providing a user-friendly and intuitive solution for its customers.

📊 Role Analysis

Career Level: Mid-Senior level (Experienced professional)

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and may have team members reporting to them.

Work Arrangement: Remote (Solely) - This role can be performed entirely remotely, with no requirement for on-site presence.

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department as the company scales.
• Opportunity to make a significant impact on the company's growth and market position.
• Chance to work with a passionate and dedicated team in a dynamic, fast-paced environment.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the company's product marketing strategy and make a real impact on its success.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): United States (Flexible location within the US)

Geographic Context:

• The United States offers a diverse range of living and working environments, from bustling cities to quiet rural areas.
• The cost of living varies significantly across the country, with some areas being more affordable than others.
• Sortly's remote work arrangement allows for flexibility in choosing a location that best suits the candidate's personal and professional needs.

Work Schedule: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The remote work arrangement provides candidates with the flexibility to choose a location that best suits their personal and professional needs, while still being able to collaborate effectively with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and go-to-market strategy development
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your go-to-market strategies, market research, and campaign performance analysis to discuss during the interview.
• Research Sortly's products, market position, and competition to demonstrate your understanding of the industry and the company.

ATS Keywords: Product Marketing, Go-To-Market Strategies, Product Launches, Sales Enablement, Market Research, Competitive Analysis, Analytical Skills, Storytelling Skills, Data Analysis, Inventory Management, Asset Tracking, Procurement Solutions, Fast-Paced Environments, Multi-Tasking

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit, with a strong emphasis on their experience in product marketing and go-to-market strategies.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM platforms (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.

👔 Cultural Fit Considerations

Company Values:

• Real - Lead with authenticity, show transparency, and take accountability
• Inspiring - Think big, empower others, and celebrate wins
• Smart - Demonstrate First Principles thinking, embrace growth mindset, and drive decisions with data
• Empathetic - Be humble, listen with an open mind, and consider how actions impact others

Work Style:

• Collaborative - Work closely with cross-functional teams to align roadmaps and deliver integrated campaigns
• Adaptable - Thrive in a fast-paced, dynamic environment and manage multiple initiatives simultaneously
• Data-driven - Use data and insights to inform decision-making and optimize performance

Self-Assessment Questions:

• Do you align with Sortly's company values and work style?
• Are you comfortable operating in a fast-paced, dynamic environment and managing multiple initiatives simultaneously?
• Do you have experience in crafting go-to-market strategies, leading product launches, and enabling sales teams?

ASSUMPTION: Sortly's company values and work style emphasize authenticity, collaboration, adaptability, and data-driven decision-making, which are essential for success in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Keeping up with market trends and competitive analysis in a rapidly evolving industry
• Balancing the need for strategic thinking with the day-to-day demands of campaign execution
• Ensuring consistent messaging and branding across multiple channels and materials

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a strong emphasis on go-to-market strategy development and execution.
• Sortly's focus on inventory management and asset tracking sets it apart from other B2B SaaS companies, offering a unique opportunity to specialize in this niche.
• This role offers significant growth potential, with the opportunity to shape the company's product marketing strategy and make a real impact on its success.

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on inventory management and asset tracking makes it unique and offers a specialized career path for the right candidate.

📝 Sample Projects

• Developing a go-to-market strategy for a new inventory management feature, including market research, competitive analysis, and messaging framework
• Creating a case study showcasing the success of a recent product launch, highlighting key metrics and customer testimonials
• Conducting a market segmentation analysis to identify new opportunities for product expansion and growth

ASSUMPTION: These sample projects are designed to demonstrate the candidate's ability to develop go-to-market strategies, create compelling marketing materials, and analyze market data to inform decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its success?
• How does Sortly support the professional development and growth of its employees?
• What are the biggest challenges facing the product marketing team in the next 12 months, and how can this role help address them?
• How does Sortly measure the success of its product marketing campaigns, and what KPIs are most important for this role?
• What is the company's long-term vision for growth, and how does this role fit into that strategy?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success and drive growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your go-to-market strategies, market research, and campaign performance analysis to discuss during the interview.
• Research Sortly's products, market position, and competition to demonstrate your understanding of the industry and the company.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.