📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: Tackle.io
🔹 Location: Remote (US & Canada)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US & Canada)
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing strategy and execution for Tackle's Cloud GTM platform
- Collaborating cross-functionally with Product, Sales, CX, Partners, and Marketing teams
- Developing and driving go-to-market strategies, product positioning, and messaging
- Spearheading content development and product enablement programs
- Conducting market research, competitive analysis, and customer insights gathering
ASSUMPTION: This role requires a strategic mindset with a focus on measurable outcomes, as well as the ability to execute on plans and thrive in a remote-first setting.
📋 Key Responsibilities
✅ Develop and own Tackle's Cloud go-to-market narrative, positioning, and value proposition
✅ Collaborate with product management and go-to-market leadership to create product positioning and messaging
✅ Plan and execute product launches, utilizing multi-channel communication to inform prospects, partners, and customers
✅ Spearhead content development across various platforms for Tackle
✅ Partner with GTM leadership to deliver successful product enablement programs and training
✅ Stay on top of the competitive landscape and create tools to support go-to-market understanding
✅ Gather customer insights by speaking with customers directly and providing input into Tackle's product strategy and pricing/packaging
✅ Become a Tackle evangelist and cross-functional leader who unites Marketing, Sales, Customer Success, and Product teams to drive business results
ASSUMPTION: This role requires a player-coach mentality, with the ability to think strategically and execute on plans.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10 years of experience leading and scaling a Product Marketing team at a SaaS company, with experience working with Cloud Providers (AWS, Microsoft, or Google Cloud) being highly desirable
Required Skills:
- Proven experience supporting product-led and sales-led GTM motions
- Experience with pricing and packaging decisions for SaaS products
- Exceptional storytelling and communication skills
- Ability to thrive in a remote-first setting with stakeholders in multiple time zones
- Growth mindset: comfortable with undefined processes and experimentation
Preferred Skills:
- Experience with a Cloud GTM platform
- Familiarity with AWS, Microsoft Azure, or Google Cloud marketplaces
ASSUMPTION: Candidates should have a strong background in product marketing within a SaaS company, with a focus on Cloud Providers.
💰 Compensation & Benefits
Salary Range: $185,000 - $250,000 per year (base and bonus)
Benefits:
- Work remotely from anywhere within the US & Canada
- Competitive salary
- Equity package
- Health, dental, and vision coverage
- Company off-site summits
- Monthly wellness reimbursement
- Internet and phone reimbursement
- $1000 home ergo/office set up
- Generous vacation plan and flexible work hours
- 401k + matching
- Technology tools to do your best work
- Company surprises and swag
- Awesome co-workers
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a general guideline and may vary based on local currency, knowledge, skillset, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Tackle is the leading solution for helping software companies generate revenue through a data-driven Cloud go-to-market (Cloud GTM)
- Works with over 550 software companies, including Auth0, CrowdStrike, Wiz, HashiCorp, Lacework, New Relic, Snyk, and many more
- Venture-backed by top SaaS investors (a16z, Bessemer Venture Partners, and Coatue)
Company Specialties:
- Amazon Web Services
- Google Cloud Platform
- Microsoft Azure
- Amazon Marketplace
- Reporting Tools
- GTM
- SaaS
- Cloud Marketplace
- AWS Marketplace
- GCP Marketplace
- Azure Marketplace
Company Website: https://tackle.io
ASSUMPTION: Tackle is a remote-first company with a strong focus on empowering and supporting every individual, celebrating diverse cultures, perspectives, and experiences in their teams.
📊 Role Analysis
Career Level: Mid to Senior-level role within the Product Marketing career path
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Remote (US & Canada) with flexible work hours
Growth Opportunities:
- Potential to lead and grow the Product Marketing team
- Opportunities to collaborate with cross-functional teams and influence Tackle's product strategy
- Chance to work with a diverse range of software companies and Cloud Providers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Tackle's success.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Remote (US & Canada)
Geographic Context:
- Tackle operates remotely, allowing employees to work from anywhere within the US and Canada
- This role may require collaboration with stakeholders in multiple time zones
- Tackle's remote work environment fosters work-life harmony and personal well-being
Work Schedule: Full-time (40 hours per week) with flexible hours and a generous vacation plan
ASSUMPTION: Tackle's remote work environment offers a high degree of flexibility and work-life balance, with a strong emphasis on wellness and personal well-being.
💼 Interview & Application Insights
Typical Process:
- Phone screen
- 3 additional video chat interviews (on occasion, there may be opportunities for in-person interviews)
- Some positions may require a take-home test or additional steps throughout the process
Key Assessment Areas:
- Product marketing strategy and execution
- Cross-functional collaboration and leadership
- Communication and storytelling skills
- Customer insights gathering and analysis
- Market research and competitive analysis
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Tackle's mission and values
- Prepare examples of your product marketing achievements and how they align with Tackle's goals
ATS Keywords: Product Marketing, Cloud GTM, SaaS, Storytelling, Communication Skills, Team Leadership, Customer Insights, Competitive Analysis, Content Development, Product Positioning, GTM Strategy, Sales Enablement, Pricing Strategy, Growth Mindset, Remote Work, Collaboration
ASSUMPTION: Tackle's hiring process is transparent and streamlined, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Cloud GTM Platform
- AWS, Microsoft Azure, Google Cloud
- Amazon Marketplace, GCP Marketplace, Azure Marketplace
- Reporting Tools
- Marketing Automation Tools
- Project Management Tools
ASSUMPTION: Tackle's tools and technologies are subject to change and may evolve based on the company's needs and growth.
👔 Cultural Fit Considerations
Company Values:
- Start with the customer
- Explore and experiment
- Learn and grow as a team
- Celebrate wellness
- Tackle together
Work Style:
- Remote-first with a focus on asynchronous communication
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Continuous learning and experimentation
- Empathy and kindness
Self-Assessment Questions:
- How do you align with Tackle's customer-centric approach?
- How comfortable are you working remotely and collaborating with stakeholders in multiple time zones?
- How do you approach continuous learning and experimentation in a dynamic work environment?
ASSUMPTION: Tackle's company culture is remote-first, collaborative, and customer-centric, with a strong emphasis on continuous learning and experimentation.
⚠️ Potential Challenges
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
- Tackle's fast-paced growth may require adaptability and flexibility
- The competitive landscape for Cloud GTM platforms is constantly evolving, requiring continuous learning and adaptation
- Tackle's remote work environment may require additional effort to build and maintain relationships with colleagues
ASSUMPTION: Tackle's remote work environment and fast-paced growth present unique challenges that candidates should be prepared to navigate.
📈 Similar Roles Comparison
- Compared to traditional product marketing roles, this position requires a deeper understanding of Cloud Providers and their marketplaces
- Tackle's focus on Cloud GTM differentiates this role from other product marketing positions within the SaaS industry
- This role offers significant growth potential and the opportunity to make a substantial impact on Tackle's success
ASSUMPTION: This role is unique within the product marketing landscape, with a focus on Cloud GTM and significant growth potential.
📝 Sample Projects
- Developing a go-to-market strategy for a new Cloud GTM feature
- Conducting market research and competitive analysis to inform product positioning and messaging
- Spearheading content development for a product launch, including blog posts, videos, and webinars
- Partnering with sales enablement to create product training materials and collateral
- Gathering customer insights through customer advisory boards and interviews
ASSUMPTION: These sample projects are illustrative of the types of initiatives a Director, Product Marketing might undertake at Tackle.
❓ Key Questions to Ask During Interview
- How does Tackle support the growth and development of its Product Marketing team?
- What are the key priorities for this role in the first 90 days?
- How does Tackle measure the success of its product marketing initiatives?
- What opportunities are there for collaboration with other teams, such as Product, Sales, or Customer Success?
- How does Tackle foster a remote-first work environment and maintain a strong company culture?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture at Tackle.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing achievements and how they align with Tackle's goals
- If selected, be prepared to complete a take-home test or additional steps throughout the process
- Follow up with Tackle's hiring team one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
