📌 Core Information
🔹 Job Title: Director, Product & Partner Marketing
🔹 Company: Academic Partnerships
🔹 Location: R- United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: 2025-06-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies for university partners to drive growth and enrollment
- Managing marketing budgets and agency performance
- Developing and implementing data-influenced marketing strategies
- Building and optimizing programmatic marketing budgets
- Collaborating with cross-functional teams and university partners
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and implement marketing strategies to achieve university partnership growth targets
✅ Manage marketing budgets and agency performance to optimize outcomes
✅ Lead data-influenced marketing strategies and campaigns for business development and existing partner optimization
✅ Develop and implement key performance indicators to measure program impacts and university partner success
✅ Collaborate with cross-functional teams and university partners to ensure near flawless execution and on-time in-market delivery
✅ Build and optimize programmatic marketing budgets for business development team
✅ Guide the development of creative briefs and marketing assets to highlight unique value propositions and align with partners’ brands
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s Degree in Business, Marketing, or related field
Experience: 7+ years of experience in Brand Management, Portfolio Management, Product Management, or Campaign Management
Required Skills:
- Higher Education market knowledge – marketing or enrollment experience and online higher education
- Collaborate, partner, and influence leadership levels from the C-Suite to the Director level or equivalent levels in higher education
- Analytical, quantitative, and problem-solving capabilities
- Experienced people-leader and proven success in driving results in highly matrixed organizations
- Communication and presentation skills across all levels of an organization
- Solid understanding of digital marketing (paid search, social media, SEO)
Preferred Skills:
- Experience in the higher education sector
- Fluency in additional languages
ASSUMPTION: Candidates with experience in higher education marketing and a strong analytical background are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in higher education marketing in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focusing on online education and university partnerships
Company Size: 1,001-5,000 employees (Medium to Large)
Founded: 2007
Company Description:
- Academic Partnerships is an education technology company that provides services to help universities grow and increase access to affordable, life-changing education.
- The company specializes in higher education management, online education, and edtech.
- Academic Partnerships is committed to expanding access to high-quality, affordable, and workforce-relevant education, especially for working and adult students.
Company Specialties:
- University partnerships and program development
- Online education and course delivery
- Marketing and student recruitment
Company Website: http://www.risepoint.com
ASSUMPTION: Academic Partnerships is focused on driving growth and student success through strategic partnerships with universities.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the UK Leadership team and collaborating with US marketing teams
Reporting Structure: This role reports directly to the UK Leadership team and collaborates with US marketing teams
Work Arrangement: On-site, with potential for hybrid or remote work arrangements in the future
Growth Opportunities:
- Potential to expand the role's scope as the company grows and enters new markets
- Opportunities to work on high-impact projects and drive strategic initiatives
- Possibility to develop expertise in higher education marketing and leadership
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: On-site, with potential for hybrid or remote work arrangements in the future
Office Location(s): R- United Kingdom
Geographic Context:
- The role is based in the United Kingdom, with a focus on the EMEA region
- The company has a global presence, with opportunities to work with international partners
- The role may require occasional travel to meet with university partners and attend industry events
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility)
ASSUMPTION: The work environment is dynamic and collaborative, with a focus on driving growth and student success through strategic partnerships.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the UK Leadership team and relevant stakeholders
- Final interview with the UK Managing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and quantitative skills
- Communication and presentation skills
- Collaboration and stakeholder management skills
- Industry knowledge and higher education market expertise
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the higher education market and online education landscape
- Prepare examples of your marketing strategies and campaigns, and be ready to discuss their outcomes
ATS Keywords: Higher Education Marketing, University Partnerships, Brand Management, Product Management, Campaign Management, Data-Driven Marketing, Strategic Thinking, Stakeholder Management
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and ability to work effectively with university partners and cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role-specific needs.
👔 Cultural Fit Considerations
Company Values:
- Student-centric approach
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
Work Style:
- Dynamic and fast-paced environment
- Data-driven decision making
- Cross-functional collaboration
- Results-oriented and goal-focused
Self-Assessment Questions:
- Do you have a strong understanding of the higher education market and online education landscape?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you have a proven track record of driving growth and student success through strategic partnerships?
ASSUMPTION: Academic Partnerships values candidates who are passionate about education, data-driven, and able to work effectively in a collaborative, dynamic environment.
⚠️ Potential Challenges
- Managing multiple university partners and programs simultaneously
- Balancing strategic thinking with day-to-day tactical execution
- Working with diverse stakeholders, including university partners, cross-functional teams, and external agencies
- Keeping up with industry trends and market changes in the higher education landscape
ASSUMPTION: This role presents unique challenges and opportunities for growth and development in the higher education marketing and partnership space.
📈 Similar Roles Comparison
- This role is unique in its focus on university partnerships and the management of multiple programs simultaneously
- Compared to traditional marketing roles, this position requires a higher degree of strategic thinking and stakeholder management
- Career progression may involve moving into a more senior leadership role or specializing in a specific aspect of higher education marketing
ASSUMPTION: This role offers a unique opportunity to gain experience in higher education marketing and partnership management.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new university partner and program launch
- Analyzing market research and student insights to identify growth opportunities and optimize program performance
- Managing agency performance and optimizing marketing budgets to maximize outcomes
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role and the importance of collaboration with cross-functional teams and university partners.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy for the EMEA region?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to working with university partners, and how does this role contribute to that strategy?
- How does the company measure the success of its university partnerships and marketing campaigns?
ASSUMPTION: These questions are designed to help candidates understand the role's strategic importance, the company's growth plans, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing strategies and campaigns, and be ready to discuss their outcomes
- Research the company and higher education market trends to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
