📌 Core Information
🔹 Job Title: Director, Retention Marketing
🔹 Company: Fox Corporation
🔹 Location: Los Angeles, California, USA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing retention marketing strategies across D2C products
- Creating personalized multi-channel lifecycle journeys (email, push, in-product)
- Partnering with cross-functional teams to improve user onboarding and experiences
- Analyzing retention performance and leading experimentation to optimize KPIs
- Collaborating with teams across payment orchestration and customer satisfaction
ASSUMPTION: This role requires a strategic and customer-obsessed mindset, with a strong focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Own and evolve the retention marketing strategy across D2C products
✅ Build personalized multi-channel lifecycle journeys that reflect user behavior and segment
✅ Partner with Product and Customer Experience to ensure onboarding flows are intuitive and value-driven in the first 30 days
✅ Analyze retention performance and lead experimentation to optimize key KPIs: increase monthly retention, reduce churn
✅ Develop and refine customer segmentation strategies to address the needs of single-product users and multi-product subscribers
✅ Collaborate closely with teams across payment orchestration and customer satisfaction to remove friction points
✅ Serve as the voice of the customer in cross-functional initiatives and ensure retention initiatives prioritize their needs
✅ Align stakeholders and drive cohesive strategy across marketing, data science, product, and customer support
ASSUMPTION: This role involves a high degree of collaboration and influence, with a focus on driving measurable impact on retention and churn KPIs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience building and scaling retention marketing programs in a subscription-based D2C environment
Required Skills:
- Deep expertise in lifecycle marketing with a focus on onboarding, engagement, and churn mitigation
- Fluency in key marketing channels: email, push notifications, in-app/in-product messaging
- Ability to think across complex customer journeys with overlapping product touchpoints
- Strong analytical skills with a track record of using data to drive marketing decisions
- Excellent cross-functional collaboration skills—thrives in environments where influence matters more than territory
- Customer-first mindset and ability to advocate for frictionless experiences
Preferred Skills:
- Experience working with media, streaming, or subscription content services
- Familiarity with customer data platforms (CDPs), marketing automation tools, and experimentation platforms
- Prior experience navigating complex product ecosystems with multiple overlapping user types
ASSUMPTION: While the preferred skills are not deal-breakers, they would be beneficial in this role due to the complex nature of the product ecosystem and the need for familiarity with relevant tools and platforms.
💰 Compensation & Benefits
Salary Range: $128,000.00 - $225,000.00 annually (based on the provided range)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid time off
- Other benefits in accordance with applicable plan documents
Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on the job description and industry standards for similar roles. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production, specifically focused on direct-to-consumer streaming services
Company Size: 10,001+ employees, which means a large organization with extensive resources and a diverse range of opportunities
Founded: The Fox Corporation was founded in 2019, with a rich history tracing back to the original Fox Broadcasting Company established in 1986
Company Description:
- Fox Corporation produces and distributes content through leading brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group
- The company aims to empower a diverse range of creators to imagine and develop culturally significant content while building an organization that thrives on creative ideas, operational expertise, and strategic thinking
- Fox Corporation is committed to creating a unified, modern viewing experience that puts the consumer first, seamlessly integrating live and on-demand content across platforms
Company Specialties:
- Digital Media
- Broadcast Media
- Local News
- Streaming Media
- Advertising
Company Website: www.foxcorporation.com
ASSUMPTION: Fox Corporation is a well-established media company with a strong focus on innovation and growth in the direct-to-consumer streaming space.
📊 Role Analysis
Career Level: Mid-level to senior, with the potential for growth and leadership opportunities
Reporting Structure: This role will report directly to the Head of Marketing or a similar leadership position within the D2C team
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Possibility to work on high-impact projects that shape the future of streaming at a pivotal moment in media
ASSUMPTION: This role offers significant growth potential, both within the marketing team and across the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of on-site and remote work
Office Location(s): 10201 W. Pico Blvd, Los Angeles, CA 90064, USA
Geographic Context:
- Los Angeles is a major metropolitan area with a diverse population and a thriving entertainment industry
- The office is located in the Pico-Robertson neighborhood, with easy access to public transportation and nearby amenities
- Los Angeles offers a mix of urban and suburban living options, with various neighborhoods catering to different lifestyles
Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the marketing team
- Final interview with the Head of Marketing or a similar leadership position
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision making and analytical skills
- Cross-functional collaboration and communication skills
- Customer-centric mindset and ability to advocate for user needs
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with retention marketing, lifecycle marketing, and customer segmentation
- Demonstrate your ability to think strategically and drive measurable impact on KPIs
ATS Keywords: Retention Marketing, Lifecycle Marketing, Email Marketing, Push Notifications, In-App Messaging, Data Analysis, Customer Segmentation, Cross-Functional Collaboration, Customer Experience, Churn Mitigation, Onboarding, Engagement, Strategic Thinking, User Journey, Marketing Automation, Experimentation
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Customer data platforms (CDPs)
- Marketing automation tools
- Experimentation platforms
- Email marketing platforms
- Customer relationship management (CRM) systems
ASSUMPTION: Familiarity with relevant tools and platforms is preferred but not required, as the company may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Accountability
- Quality
- Integrity
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and cross-functional
- Customer-centric and user-focused
Self-Assessment Questions:
- How do you approach analyzing customer data to inform retention marketing strategies?
- Can you describe a time when you collaborated with cross-functional teams to improve customer experiences?
- How do you prioritize and advocate for customer needs in a complex product ecosystem?
ASSUMPTION: Fox Corporation values a data-driven, collaborative, and customer-centric work environment, with a strong emphasis on innovation and accountability.
⚠️ Potential Challenges
- Navigating a complex product ecosystem with multiple overlapping user types
- Balancing the needs of single-product users and multi-product subscribers in retention strategies
- Collaborating effectively with cross-functional teams to remove friction points and improve user experiences
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role focuses more on retention marketing and customer experience than traditional acquisition marketing roles
- Unlike traditional media roles, this position requires a strong focus on data-driven decision making and digital marketing channels
- Compared to other marketing roles, this position offers significant growth potential within the marketing team and across the broader organization
ASSUMPTION: This role is unique in its focus on retention marketing and customer experience within the direct-to-consumer streaming space.
📝 Sample Projects
- Developing and executing a multi-channel lifecycle campaign to improve user onboarding and engagement
- Analyzing customer data to segment users and tailor retention strategies based on behavior and preferences
- Collaborating with cross-functional teams to identify and address friction points in the user journey
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current retention marketing strategies in place and where this role fits in their evolution?
- How does the marketing team collaborate with other departments, such as product and customer support, to improve user experiences?
- What are the most significant challenges facing the retention marketing team, and how can this role help address them?
- How does Fox Corporation support the professional growth and development of its employees in marketing roles?
- What is the company's long-term vision for its direct-to-consumer streaming services, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions focused on retention marketing, lifecycle marketing, and customer segmentation
- Research Fox Corporation and its direct-to-consumer streaming services to demonstrate your interest and understanding of the company
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
