📌 Core Information
🔹 Job Title: Director, Strategic Growth
🔹 Company: NBCUniversal
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Hybrid (3 days on-site per week)
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning the long-term roadmap for product strategy, pricing, and customer acquisition across GolfPass and Fandango FanClub subscription products
- Leading cross-functional efforts to identify new customer segments, shape product-market fit, and build models that drive sustainable member growth and profitability
- Collaborating with Product, Finance & Revenue, and BI teams to align roadmap priorities with company goals
- Creating defined strategies based on performance goals to align with budget goals
- Working closely with the Revenue team to own end-to-end pricing strategy, including model development, testing, and iteration
ASSUMPTION: This role requires a strategic mindset focused on scalable impact, with deep acquisition marketing expertise and strong analytical skills.
📋 Key Responsibilities
✅ Develop and own the long-term roadmap for product strategy, pricing, and customer acquisition across GolfPass and Fandango FanClub subscription products
✅ Lead cross-functional efforts to identify new customer segments, shape product-market fit, and build models that drive sustainable member growth and profitability
✅ Collaborate with Product, Finance & Revenue, and BI teams to align roadmap priorities with company goals
✅ Create defined strategies based on performance goals to align with budget goals
✅ Lead go-to-market planning for new and existing products focused on acquiring new users
✅ Develop audience segmentation frameworks and lifecycle strategies that optimize targeting and growth
✅ Drive cross-functional alignment on product messaging, positioning, and performance metrics
✅ Work closely with the Revenue team to own end-to-end pricing strategy, including model development, testing, and iteration
✅ Use SQL and data analysis to evaluate pricing performance, customer behavior, and profitability
✅ Continuously refine pricing based on market signals, A/B tests, and customer feedback
✅ Extract, manipulate, and analyze large data sets to inform strategy
✅ Monitor acquisition KPIs, pricing elasticity, CLTV, and conversion across products and channels
✅ Work with BI analysts to build models, dashboards, and reports to provide visibility into acquisition and product-specific performance
✅ Attention to detail in evaluating performance trends, identifying wins as well as misses, and resolving issues quickly
✅ Reporting and presenting on performance with expertise to varied executive audiences
✅ Representing GolfPass, FanClub, and DTC as a strong communicator, with the ability to articulate your point-of-view, engage in fact-based discourse, collaborate, compromise, and bridge gaps across teams and stakeholders at every level
ASSUMPTION: This role requires strong leadership, communication, and analytical skills to drive strategic growth and collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 10+ years of relevant experience, preferably working in product development, lifecycle management, subscription services, product marketing, or related industries
Required Skills:
- Proven ability to effectively communicate the business story using data-driven insights
- Ability to prioritize multiple projects and thrive in a dynamic, collaborative corporate environment that adapts as business needs change
- Strong business acumen with a desire to develop and build new programs and processes
- Leadership-minded, self-motivated, and driven to promote products and exceed goals
- Critical thinker who can use analytical skills to identify and solve problems strategically
- Experience working with technical teams and providing business requirements
- SQL experience with a strong grasp of data analytics and business intelligence tools (e.g., Looker, Tableau, GA4, Excel), with the ability to concisely present results and provide actionable next steps
- Strong understanding of acquisition funnels, audience segmentation, and go-to-market planning
- Energetic self-starter passionate about professional integrity and excellence with a positive attitude
Preferred Skills:
- Experience building or collaborating on revenue forecasts, financial models, or LTV:CAC frameworks to inform growth strategy and optimize budget allocation
- Track record of shaping and evolving product-market fit through data-driven insights, customer research, and financial modeling
- Comfortable owning product-level P&L, forecasting member growth and retention scenarios to inform strategic bets and roadmaps
ASSUMPTION: Candidates should have a strong background in data analysis, strategic planning, and cross-functional team leadership to excel in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director-level role in the Entertainment Providers industry with 10+ years of experience)
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) with company match
- Generous paid time off and company holidays
- Tuition reimbursement and professional development opportunities
- Employee discounts on NBCUniversal products and services
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading media and entertainment company that creates, distributes, and brings to life world-class content through its film, television, streaming, theme parks, and consumer experiences. It owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, its premium ad-supported streaming service.
Company Size: 10,000+ employees (Large enterprise)
Founded: 1986 (as a result of a merger between NBC and Universal Studios)
Company Description:
- NBCUniversal is committed to improving the communities where its employees, customers, and audiences live and work, with a rich tradition of giving back and ensuring employees have the opportunity to serve their communities
- The company champions an inclusive culture and strives to attract and develop a talented workforce to create and deliver a wide range of content reflecting the world
- NBCUniversal is a subsidiary of Comcast Corporation
Company Specialties:
- Entertainment Providers
- Media Production & Distribution
- Streaming Services
- Theme Parks & Consumer Experiences
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and content, offering extensive opportunities for career growth and development.
📊 Role Analysis
Career Level: Director (Senior leadership role)
Reporting Structure: Reports to Sr. Director, Growth & Member Marketing
Work Arrangement: Hybrid (3 days on-site per week)
Growth Opportunities:
- Potential to shape the strategic growth of GolfPass and Fandango FanClub subscription products
- Opportunity to collaborate with cross-functional teams and influence company-wide strategies
- Possibility to advance to a more senior role within NBCUniversal or its subsidiaries
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's subscription products and services.
🌍 Location & Work Environment
Office Type: Hybrid (3 days on-site per week)
Office Location(s): 1000 Universal Studios Plaza, Orlando, FL 32819, US
Geographic Context:
- Orlando, Florida, is known for its theme parks, tourism, and warm climate
- The city offers a mix of urban and suburban living options, with a cost of living slightly higher than the national average
- Orlando has a diverse population and a growing job market, with a strong presence in the entertainment, tourism, and technology industries
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site interview with the hiring manager and cross-functional team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Leadership and team collaboration skills
- Understanding of acquisition marketing, pricing strategy, and product development
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in strategic growth, product development, and data analysis
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit
- Research NBCUniversal's products, services, and recent news to demonstrate your enthusiasm and understanding of the company
- Be ready to discuss your approach to data-driven decision-making, pricing strategy, and customer acquisition
ATS Keywords: Strategic Growth, Product Strategy, Customer Acquisition, Data Analysis, SQL, Marketing, Collaboration, Pricing Strategy, Analytical Skills, Audience Segmentation, Go-to-Market Planning, Team Leadership, Problem Solving, Financial Modeling, Communication, Business Acumen
ASSUMPTION: The interview process will focus on assessing your strategic thinking, data analysis skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- SQL
- Data analysis and business intelligence tools (e.g., Looker, Tableau, GA4, Excel)
- Project management tools (e.g., Asana, JIRA, Trello)
- Communication and collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)
ASSUMPTION: This role requires proficiency in SQL and data analysis tools, as well as experience with project management and communication platforms.
👔 Cultural Fit Considerations
Company Values:
- Inclusive: We foster an inclusive culture where everyone feels valued and respected
- Collaborative: We work together to achieve our goals and support each other's success
- Creative: We encourage innovation and creativity in all aspects of our work
- Accountable: We take ownership of our responsibilities and hold ourselves to the highest standards
- Customer-focused: We prioritize the needs and preferences of our customers in all that we do
Work Style:
- Data-driven: NBCUniversal relies on data to inform decision-making and drive strategic growth
- Collaborative: The company values teamwork and cross-functional collaboration to achieve its goals
- Fast-paced: NBCUniversal operates in a dynamic and fast-paced environment, requiring adaptability and quick decision-making
- Customer-centric: The company prioritizes the needs and preferences of its customers in all that it does
Self-Assessment Questions:
- Do you thrive in a data-driven, collaborative, and fast-paced work environment?
- Are you comfortable working with large data sets and using data analysis to inform strategy?
- Do you have strong communication and presentation skills, with the ability to articulate your point-of-view and engage in fact-based discourse?
- Are you a self-motivated leader who can promote products and exceed goals?
- Do you have a strong understanding of acquisition marketing, pricing strategy, and product development?
ASSUMPTION: NBCUniversal values candidates who are data-driven, collaborative, and customer-focused, with strong communication and leadership skills.
⚠️ Potential Challenges
- Working in a large, matrixed organization with multiple stakeholders and competing priorities
- Managing a hybrid work arrangement, balancing on-site collaboration and remote work
- Adapting to a dynamic and fast-paced work environment, with changing business needs and priorities
- Developing and implementing strategic growth plans in a competitive market
- Navigating a large company with a diverse range of brands and content, requiring strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and adaptability skills, as well as a strategic mindset focused on driving sustainable growth.
📈 Similar Roles Comparison
- This role is similar to a Director of Growth or Product Marketing role in the entertainment or subscription-based industries, with a focus on strategic planning, data analysis, and customer acquisition
- Unlike other roles, this position requires a deep understanding of pricing strategy and its impact on customer behavior and profitability
- Career progression in this role may lead to senior leadership positions within NBCUniversal or its subsidiaries, with the opportunity to shape the strategic growth of the company's subscription products and services
ASSUMPTION: This role offers unique opportunities for growth and development within the entertainment and subscription-based industries.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for a new subscription product, including audience segmentation, pricing, and customer acquisition channels
- Conducting a comprehensive analysis of customer behavior and pricing elasticity to optimize profitability and member growth
- Leading a cross-functional team to identify and prioritize new target audiences and market opportunities, validating product-market fit through research, data, and testing
ASSUMPTION: These projects demonstrate the strategic, data-driven, and collaborative nature of the role, with a focus on driving sustainable member growth and profitability.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy for its subscription products and services?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the team structure and dynamic, and how does this role collaborate with other departments?
- How does the company measure the success of its subscription products and services, and how will this role contribute to those metrics?
ASSUMPTION: Asking these questions will help you understand the role's strategic importance, team dynamics, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in strategic growth, product development, and data analysis
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit
- Research NBCUniversal's products, services, and recent news to demonstrate your enthusiasm and understanding of the company
- Be ready to discuss your approach to data-driven decision-making, pricing strategy, and customer acquisition
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
