📌 Core Information
🔹 Job Title: Dirt Is Good Innovation Brand Manager - Cleaning Boosters
🔹 Company: Unilever
🔹 Location: 100VE, London
🔹 Job Type: Full-Time/Permanent
🔹 Category: Brand Management, Innovation
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global innovation projects for the Dirt Is Good brand
- Developing and launching disruptive product ranges, including Cleaning Boosters
- Collaborating cross-functionally to deliver end-to-end innovation
- Driving market expansion and unlocking new consumer behaviors
ASSUMPTION: This role requires a strategic mindset, consumer-centric approach, and strong cross-functional leadership skills to succeed in a fast-paced, global environment.
📋 Key Responsibilities
✅ Lead the global development and execution of Project Avengers, including the fast-tracked launch of Cleaning Boosters and the longer-term Ancillaries roadmap.
✅ Develop a disruptive Cleaning Boosters product range for H1 2026 launch, including product story, formulation, 2D & 3D pack design.
✅ Develop the Cleaning Boosters ancillaries range & Innovation roadmap
✅ Own the development of the Avengers trade story, including pricing strategy, ranging & route to market strategy
✅ Own the development of the Avengers BET for best-in-class market execution with a Social First strategy
✅ Collaborate with cross-functional teams (R&D, CI, SC, Procurement, Finance) to size opportunities, validate concepts, and align on sourcing and feasibility.
✅ Partner with local market teams (e.g. Brazil, Turkey) to adapt and localise the proposition, pricing, and go-to-market strategy.
✅ Manage the Innoflex gatekeeping Innovation process
✅ Track performance, optimise execution, and evolve the platform based on market feedback and business results.
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong project management and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in brand management, innovation, or a related role, with a proven track record of delivering successful product launches
Required Skills:
- Strategic thinking with a strong innovation mindset
- Consumer-centric approach, skilled in interpreting insights and translating them into compelling propositions
- Commercial acumen – confident in sizing opportunities, setting pricing strategies, and managing trade-offs
- Cross-functional leadership – experienced in working with R&D, CI, SC, and local markets to deliver end-to-end innovation
- Communication & storytelling – able to craft and deliver a compelling narrative to senior stakeholders and external partners
- Agility & resilience – thrives in ambiguity, adapts quickly, and drives pace in a fast-moving environment
- Collaborative spirit – builds strong relationships across global and local teams, fostering a culture of co-creation and shared ownership
Preferred Skills:
- Experience working on global brands
- Fluency in additional languages
ASSUMPTION: This role requires a strong combination of strategic, creative, and analytical skills, as well as the ability to work effectively in a global, cross-functional team.
💰 Compensation & Benefits
Salary Range: £65,000 - £85,000 per annum (based on experience and qualifications)
Benefits:
- Flexible working options
- Family-friendly and inclusive workplace
- Diversity, Equity, and Inclusion initiatives
- Competitive benefits package
Working Hours: Full-time (37.5 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and the company's compensation structure for similar roles. The actual salary may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically Home Care and Laundry
Company Size: Unilever is a large, multinational corporation with over 10,000 employees
Founded: 1872, with a rich history in the consumer goods industry
Company Description:
- Unilever is a purpose-driven business, committed to making sustainable living commonplace
- Home to iconic brands like Persil/Omo, Dove, Lipton, and Hellmann's, among many others
- Dedicated to creating a positive impact on the world through its products and business practices
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into leadership roles
Reporting Structure: This role reports directly to the Global Brand Director for Dirt Is Good
Work Arrangement: On-site, with potential for flexible and remote work arrangements
Growth Opportunities:
- Potential to lead additional innovation projects or brands within the Dirt Is Good portfolio
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to progress into leadership roles within the brand or innovation functions
ASSUMPTION: This role offers a unique opportunity to drive global innovation for one of Unilever's most iconic brands, with potential for significant impact and career growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 100VE, London
Geographic Context:
- London is a major global hub for the consumer goods industry
- The office is located in a vibrant, multicultural neighborhood with easy access to public transportation
- The city offers a wide range of cultural, social, and recreational opportunities
Work Schedule: Standard office hours, with flexibility for remote work and adjusted hours as needed
ASSUMPTION: The central London location and modern office environment provide an ideal setting for collaboration, innovation, and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- First-round interview with the hiring manager and a cross-functional team member
- Second-round interview with senior leadership, including the Global Brand Director
- Final-round interview with the Global Brand Director and other key stakeholders
Key Assessment Areas:
- Strategic thinking and innovation mindset
- Consumer-centric approach and insight interpretation
- Commercial acumen and pricing strategy development
- Cross-functional leadership and collaboration skills
- Communication and storytelling abilities
- Agility, resilience, and adaptability in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience with global brand management, innovation, and cross-functional collaboration
- Demonstrate your understanding of the Dirt Is Good brand and its global significance
- Showcase your ability to think strategically and develop innovative solutions to business challenges
ATS Keywords: Brand Management, Innovation, Global, Consumer-Centric, Cross-Functional, Strategic Thinking, Disruptive, Cleaning Boosters, Dirt Is Good
ASSUMPTION: The interview process for this role is designed to assess your strategic thinking, innovation mindset, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Consumer research and insights platforms (e.g., Nielsen, Kantar)
ASSUMPTION: This role requires proficiency in standard office software and project management tools, as well as the ability to leverage consumer research and insights platforms to inform strategic decision-making.
👔 Cultural Fit Considerations
Company Values:
- Purpose-led
- Own it
- Collaborate
- Together care
- Winning together
Work Style:
- Fast-paced and dynamic environment
- Collaborative and inclusive team culture
- Focus on driving innovation and business growth
- Strong commitment to sustainability and social responsibility
Self-Assessment Questions:
- How do you embody Unilever's purpose-led approach in your work?
- Can you provide an example of a time when you drove innovation and disruption in a global brand?
- How do you balance the need for speed and agility with a focus on long-term strategic thinking?
ASSUMPTION: Unilever's culture emphasizes purpose, collaboration, and a strong commitment to sustainability, making it an ideal fit for candidates who share these values and are passionate about driving positive change through business.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing global strategic thinking with local market adaptation
- Navigating a large, complex organization with diverse teams and perspectives
- Working in a fast-paced, dynamic environment with shifting priorities
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong project management, communication, and collaboration skills to succeed in a complex, global environment.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on driving global innovation for a single brand
- This role requires a strong innovation mindset and a deep understanding of consumer behavior and insights
- Career progression in this role may lead to leadership positions within the brand or innovation functions, rather than broader marketing or general management roles
ASSUMPTION: This role offers a unique opportunity to drive global innovation for one of Unilever's most iconic brands, with a focus on strategic thinking, consumer-centricity, and cross-functional collaboration.
📝 Sample Projects
- Developing and launching a disruptive Cleaning Boosters product range for a major global market
- Conducting consumer research and insights analysis to inform global brand strategy and innovation pipeline
- Managing the Innoflex gatekeeping Innovation process for a portfolio of global brands
ASSUMPTION: These sample projects illustrate the strategic, consumer-centric, and cross-functional nature of the role, as well as the opportunity to drive significant impact on global brands and business performance.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader brand and innovation strategy for Dirt Is Good?
- What are the key priorities for the first 90 days in this role?
- How does the hiring manager envision this role evolving over time?
- What are the most significant challenges facing the Dirt Is Good brand and how can this role address them?
- How does Unilever support the professional development and growth of its brand and innovation teams?
ASSUMPTION: These interview questions are designed to provide insight into the strategic context, priorities, and growth opportunities for this role, as well as the broader brand and innovation strategy for Dirt Is Good.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://unilever.wd3.myworkdayjobs.com/UK_TemporaryWorkersite/job/100VE/Dirt-Is-Good-Innovation-Brand-Manager_R-75190-1
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your experience with global brand management, innovation, and cross-functional collaboration
- Demonstrate your understanding of the Dirt Is Good brand and its global significance
- Showcase your ability to think strategically and develop innovative solutions to business challenges
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
