📌 Core Information
🔹 Job Title: Dirt Is Good Innovation Brand Manager
🔹 Company: Unilever
🔹 Location: 100VE, London
🔹 Job Type: Full-time / Permanent
🔹 Category: Brand Management
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading global innovation and communication for the Wonder Wash platform
- Collaborating cross-functionally to validate concepts and align on sourcing and feasibility
- Partnering with local markets to adapt and localize propositions, pricing, activation, and go-to-market strategies
- Managing the Innoflex gatekeeping Innovation process
- Tracking performance, optimizing execution, and evolving the platform based on market feedback and business results
ASSUMPTION: This role requires a strong background in brand management, with a focus on innovation and cross-functional collaboration. The ideal candidate will have experience in the consumer goods industry and a passion for driving growth through disruptive propositions.
📋 Key Responsibilities
✅ Lead the global development and execution of Wonder Wash, including its roll-out globally
✅ Develop and refine upcoming variant and step-up launches on the Wonder Roadmap for H1 2026 launch, including development of the mix – incl. proposition, product, pack, comms
✅ Own the development of the Wonder Platform trade story, including pricing strategy, ranging & route to market strategy
✅ Own the development and ongoing refinement of the Wonder Brand Experience Toolkit for best-in-class market execution with all comms and Social First strategy
✅ Collaborate with cross-functional teams (R&D, CI, SC, Procurement, Finance) to size opportunities, validate concepts, and align on sourcing and feasibility.
✅ Partner with local market teams (e.g. Brazil, Turkey) to adapt and localize the propositions, pricing, activation, and go-to-market strategies.
✅ Manage the Innoflex gatekeeping Innovation process
✅ Track performance, optimize execution, and evolve the platform based on market feedback and business results.
✅ Working in a ‘village’ approach to cross-pollinate successful innovations to other brands in the portfolio
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and priorities. The ideal candidate will be adaptable and able to take on additional responsibilities as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in brand management, with a focus on innovation and cross-functional collaboration
Required Skills:
- Proven track record of driving growth through disruptive propositions
- Strong consumer-centric mindset
- Excellent communication and storytelling skills
- Proven ability to work effectively with cross-functional teams
- Strong commercial acumen
Preferred Skills:
- Experience working with R&D, CI, SC, and local markets to deliver end-to-end innovation
- Fluency in multiple languages
ASSUMPTION: The required and preferred skills listed above are not exhaustive. The ideal candidate will possess a unique blend of skills and experiences that enable them to thrive in this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Brand Manager role in London)
Benefits:
- Competitive pension plan
- Private medical insurance
- Life assurance
- 25 days' holiday (plus bank holidays)
- Flexible working options
Working Hours: Full-time (37.5 hours per week), with flexibility to work from home up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Brand Manager role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods
Company Size: 10,001+ employees (Global)
Founded: 1872
Company Description:
- Unilever is a British-Dutch multinational consumer goods company headquartered in London, England and Rotterdam, Netherlands
- The company's products include food, beverages, cleaning agents, beauty products, and personal care products
- Unilever is one of the oldest and largest consumer goods companies in the world, with a presence in over 190 countries
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- and Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever is a well-established company with a strong global presence. The company's size and diversity provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The role reports directly to the Marketing Manager for the Dirt Is Good Liquid Fabric Cleaning team
Work Arrangement: On-site, with flexibility to work from home up to 2 days per week
Growth Opportunities:
- Potential to step up further on leadership within the Dirt Is Good brand
- Opportunities to work on cross-brand projects and gain exposure to other areas of the business
- Access to learning and development opportunities through Unilever's internal training programs
ASSUMPTION: The role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 100VE, London
Geographic Context:
- London is a major global city with a vibrant cultural scene and a diverse population
- The office is located in the Blackfriars area, close to the River Thames and several major attractions
- The area is well-served by public transportation, with several tube and bus stops nearby
Work Schedule: Full-time (37.5 hours per week), with flexibility to work from home up to 2 days per week
ASSUMPTION: The office location provides easy access to public transportation and is close to several amenities, making it a convenient place to work.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video screening with the HR team
- Face-to-face interview with the hiring manager and a member of the HR team
- Final interview with the Marketing Director
Key Assessment Areas:
- Brand management experience and skills
- Innovation mindset and ability to drive growth through disruptive propositions
- Cross-functional collaboration and communication skills
- Commercial acumen
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your approach to brand management and innovation in the interview
- Research the Dirt Is Good brand and Unilever's company values to demonstrate your cultural fit
ATS Keywords: Brand Management, Innovation, Cross-functional Collaboration, Consumer Goods, Unilever, Dirt Is Good, Wonder Wash
ASSUMPTION: The application process is designed to assess the candidate's fit for the role and the company's culture. The interview process is thorough and may involve multiple rounds of interviews with different stakeholders.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- CRM software (e.g. Salesforce, HubSpot)
- Marketing automation tools (e.g. Marketo, Hootsuite)
- Project management tools (e.g. Asana, Trello)
ASSUMPTION: The tools and technologies listed above are commonly used in brand management roles. The ideal candidate will have experience using these tools and be comfortable learning new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose is to make sustainable living commonplace
- Our Vision is to be the global leader in sustainable business
- Our Mission is to meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good, and get more out of life
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on driving growth and innovation
Self-Assessment Questions:
- Do you align with Unilever's purpose, vision, and mission?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a proven track record of driving growth through disruptive propositions?
ASSUMPTION: Unilever is a purpose-driven company with a strong focus on sustainability. The ideal candidate will align with the company's values and be comfortable working in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- The role requires a strong understanding of the consumer goods industry and the Dirt Is Good brand
- The role involves working with cross-functional teams and managing complex projects
- The role requires a high level of autonomy and the ability to work independently
- The role may involve travel to other Unilever offices and markets
ASSUMPTION: The role presents unique challenges that require a strong, innovative thinker who can thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique within Unilever, as it focuses specifically on the Dirt Is Good brand and the Wonder Wash platform
- Similar roles within the company may involve working on other brands or platforms within the Home Care category
- Career progression in this role may involve taking on more responsibility within the Dirt Is Good brand or moving into a broader role within the Home Care category
ASSUMPTION: The role is unique within Unilever and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Developing and launching a new variant or step-up launch on the Wonder Roadmap
- Refining the Wonder Platform trade story and pricing strategy
- Managing the Innoflex gatekeeping Innovation process for a new product or variant
ASSUMPTION: The sample projects listed above are representative of the types of projects the ideal candidate may work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Dirt Is Good Liquid Fabric Cleaning team?
- How does the Dirt Is Good brand fit into the broader Unilever portfolio, and how does this role contribute to the brand's success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Unilever support the growth and development of its employees, and what opportunities are there for growth within this role?
- What is the company's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers website
- Tailor your CV and cover letter to highlight your relevant experience and skills
- Prepare for your interview by researching the Dirt Is Good brand and Unilever's company values
- If selected for a final interview, be prepared to present a project proposal or case study demonstrating your approach to brand management and innovation
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
