🔹 Job Title: Gestionnaire influenceurs - Influencer Manager
🔹 Company: Gameloft
🔹 Location: Montréal, QC, Canada
🔹 Job Type: Full-time
🔹 Category: Computer Games
🔹 Date Posted: May 26, 2025
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of influencer marketing strategies in collaboration with senior managers, marketing teams, and game studios.
- Managing day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.
- Liaising with User Acquisition and Product teams to help shape features that enable successful influencer integration.
- Collaborating with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals.
- Drafting and maintaining campaign documentation, including calendars, influencer lists, and budget tracking.
- Contributing to campaign performance analysis by collecting data and surfacing insights to improve future executions.
- Assisting with budget planning and ensuring accurate tracking of spending and deliverables.
- Building and maintaining strong relationships with content creators and influencer agencies to ensure long-term collaboration and loyalty.
- Staying on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy.
ASSUMPTION: This role requires a strong understanding of influencer marketing strategies, excellent organizational skills, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
🔹 Principal Responsibilities:
- Support the development and execution of influencer marketing strategies in collaboration with senior managers, marketing teams, and game studios.
- Manage day-to-day elements of influencer campaigns, including sourcing talent, coordinating briefs, tracking deliverables, and reporting on key metrics.
- Liaise with User Acquisition and Product teams to help shape features that enable successful influencer integration.
- Collaborate with IP partners on campaign deliverables, ensuring all content meets brand guidelines and secures necessary approvals.
- Draft and maintain campaign documentation, including calendars, influencer lists, and budget tracking.
- Contribute to campaign performance analysis by collecting data and surfacing insights to improve future executions.
- Assist with budget planning and ensure accurate tracking of spending and deliverables.
- Build and maintain strong relationships with content creators and influencer agencies to ensure long-term collaboration and loyalty.
- Stay on top of trends in social, gaming, and creator ecosystems to inform campaign creativity and relevancy.
ASSUMPTION: The ideal candidate will have a proven track record in influencer marketing, strong organizational skills, and the ability to thrive in a fast-paced, dynamic environment.
🎯 Required Qualifications
🔹 Education:
- Bachelor's degree in marketing, communications, business administration, or a related field.
🔹 Experience:
- At least 2 years of experience in influencer marketing, preferably within the gaming, tech, or entertainment industries.
🔹 Required Skills:
- Strong organizational skills and the ability to manage multiple projects and stakeholders.
- Experience working directly with influencers and talent agencies.
- Familiarity with major social media platforms (YouTube, TikTok, Instagram, Twitch) and performance-tracking tools.
- Comfortable working with data and basic performance metrics (engagement, reach, CPM, etc.).
- Excellent written and verbal communication skills; able to build trust with both internal teams and external partners and stakeholders.
- Creative, collaborative, and eager to take initiative.
- Fluency in English is required; French is a bonus but not mandatory.
ASSUMPTION: Candidates with relevant experience in influencer marketing and a strong understanding of the gaming industry will be prioritized.
💰 Compensation & Benefits
🔹 Salary Range: $60,000 - $80,000 CAD per year (based on industry standards for similar roles in Montreal)
🔹 Benefits:
- Flexible schedule
- Friday afternoon off all year round!
- 3 weeks' vacation and mobile days off, available as of your start date
- Time off between Christmas and New Year's Day to help you start the year off on the right foot
- Group RRSP program with employer contributions
- Great group insurance program
- Free 24/7 access to a virtual medical clinic
- The Employee and Family Assistance Program
- Partial reimbursement of your commuting costs (for public transit and/or parking)
- Support for new employees relocating from countries or regions outside Quebec
- Referral program with bonuses
- Regular activities and prizes courtesy of our Social Committee
- Secure bike storage room and a subsidy to encourage active transportation (during the summer)
- Daily snacks (fruit, coffee, etc.)
- Wednesday happy hours
- Game room
- Rooftop terrace
- Fitness classes at the studio itself or at Jarry Park (e.g., yoga)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Montreal. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Computer Games
🔹 Company Size: 5,001-10,000 employees
🔹 Founded: 1999
🔹 Company Description: Gameloft is a leading global publisher and developer of mobile games, with a portfolio of titles that have been downloaded more than 5 billion times. The company has studios in North America, Europe, and Asia, and its games are available on all major mobile platforms.
🔹 Company Specialties: Mobile gaming, free-to-play games, social gaming, casual gaming, mid-core gaming, role-playing games, strategy games, action games, sports games, racing games, puzzle games, adventure games, board games, card games, casino games, educational games, family games, kids games, multiplayer games, open-world games, role-playing games, simulation games, social games, sports games, strategy games, trivia games, word games, and more.
📊 Role Analysis
🔹 Career Level: Mid-career
🔹 Reporting Structure: This role reports directly to the Senior Manager of Influencer Marketing.
🔹 Work Arrangement: On-site, with the option to work from home occasionally.
🔹 Growth Opportunities:
- As the company continues to expand, there may be opportunities for the Influencer Manager to take on additional responsibilities or move into a senior role.
- The gaming industry is dynamic and ever-changing, presenting numerous opportunities for career growth and development.
ASSUMPTION: This role offers a unique opportunity to grow within a dynamic and expanding industry, with potential for career advancement and professional development.
🌍 Location & Work Environment
🔹 Office Type: Urban office located in Montreal, Quebec, Canada
🔹 Office Location(s): 7250, rue Marconi, Montreal, Quebec H2R 2Z5, CA
🔹 Geographic Context:
- Montreal is the second-largest city in Canada and the largest city in the province of Quebec.
- The city is known for its vibrant culture, diverse neighborhoods, and rich history.
- Montreal is a bilingual city, with French being the official language and English being widely spoken.
- The city has a humid continental climate, with warm summers and cold, snowy winters.
🔹 Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a flexible start and end time.
ASSUMPTION: Montreal offers a unique blend of urban living, cultural experiences, and natural beauty, providing an ideal work-life balance for professionals.
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application review
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final interview with senior leadership
5. Reference checks and background verification
🔹 Key Assessment Areas:
- Influencer marketing strategies and campaign management
- Data analysis and performance tracking
- Communication and collaboration skills
- Adaptability and problem-solving skills
- Cultural fit and alignment with company values
🔹 Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the gaming industry and influencer marketing trends.
- Prepare examples of successful influencer campaigns you've managed or contributed to in the past.
- Be ready to discuss your approach to data-driven decision-making and performance optimization.
- Research Gameloft's company culture and values, and be prepared to explain how you align with them.
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and campaign management skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
🔹 Required Tools:
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Jira)
- Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Influencer marketing platforms (e.g., Grin, Upfluence, AspireIQ)
- Performance tracking tools (e.g., Google Analytics, Mixpanel, Amplitude)
ASSUMPTION: The ideal candidate will have experience with relevant tools and platforms, and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
🔹 Company Values:
- Passion for gaming and creating fun experiences
- Collaboration and teamwork
- Innovation and continuous learning
- Accountability and results-driven approach
- Diversity, equity, and inclusion
🔹 Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
🔹 Self-Assessment Questions:
1. How do you stay up-to-date with the latest trends in influencer marketing and the gaming industry?
2. Can you provide an example of a successful influencer campaign you've managed, and what made it successful?
3. How do you approach data analysis and performance optimization in influencer marketing campaigns?
4. How do you ensure that the content created by influencers aligns with the brand's values and guidelines?
5. How do you build and maintain strong relationships with influencers and their agencies?
ASSUMPTION: Candidates who share Gameloft's passion for gaming, demonstrate strong analytical skills, and exhibit a collaborative and innovative work style will be most successful in this role.
⚠️ Potential Challenges
🔹 Challenges Specific to This Role:
- Managing multiple projects and stakeholders simultaneously
- Balancing the needs of influencers, IP partners, and internal teams
- Keeping up with the fast-paced and ever-changing gaming industry
- Ensuring consistent and high-quality content from influencers
- Maintaining a strong relationship with influencers and agencies while managing campaign performance
🔹 Challenges Specific to Gameloft:
- Working in a dynamic and growing company with evolving priorities and goals
- Balancing the needs of multiple studios and game franchises
- Managing a large team and ensuring consistent communication and collaboration
- Maintaining a strong company culture and values as the organization grows
🔹 Challenges Specific to Montreal:
- Navigating a bilingual work environment and communicating effectively with team members and partners
- Adapting to the city's changing urban landscape and traffic patterns
- Balancing work and personal life in a vibrant and dynamic city
ASSUMPTION: Candidates who are proactive, adaptable, and able to thrive in a fast-paced and dynamic environment will be best suited to overcome these challenges.
📈 Similar Roles Comparison
🔹 How This Role Differs from Related Positions:
- This role focuses specifically on influencer marketing for a single game franchise, while other roles may involve broader marketing responsibilities or manage multiple franchises.
- This role requires a deep understanding of the gaming industry and influencer marketing trends, while other roles may focus more on general marketing strategies or brand management.
- This role involves close collaboration with game studios and IP partners, while other roles may have more autonomy or work more independently.
🔹 Industry-Specific Context:
- The gaming industry is highly competitive, with new games and updates being released regularly.
- Influencer marketing is a critical component of game promotion and community engagement.
- Successful influencer marketing campaigns can significantly impact a game's launch and long-term performance.
ASSUMPTION: Candidates who understand the unique aspects of this role and the gaming industry will be better equipped to succeed in this position.
📝 Sample Projects
🔹 Project Examples Specific to This Role:
- Planning and executing a launch campaign for a new game expansion, including sourcing influencers, coordinating briefs, and tracking deliverables.
- Collaborating with IP partners to create branded content that meets their guidelines and secures necessary approvals.
- Analyzing campaign performance data to identify trends and optimize future executions.
- Building and maintaining strong relationships with influencers and agencies to ensure long-term collaboration and loyalty.
🔹 Project Examples Specific to the Gaming Industry:
- Developing a comprehensive influencer marketing strategy for a new game launch, including target audience identification, influencer selection, and campaign messaging.
- Creating and executing live events or virtual experiences to engage with the gaming community and promote new games or updates.
- Managing influencer relationships and ensuring consistent, high-quality content that aligns with the brand's values and guidelines.
ASSUMPTION: Candidates who can provide specific examples of their experience with these types of projects will be well-positioned to succeed in this role.
❓ Key Questions to Ask During Interview
🔹 Questions Specific to Role Responsibilities:
- How do you prioritize and manage multiple projects and stakeholders simultaneously?
- Can you describe a time when you had to balance the needs of influencers, IP partners, and internal teams? How did you ensure everyone's expectations were met?
- How do you stay up-to-date with the latest trends in influencer marketing and the gaming industry?
🔹 Questions Specific to Company Culture:
- How does Gameloft support the professional development and growth of its employees?
- Can you describe the work environment and company culture at Gameloft?
- How does Gameloft foster collaboration and teamwork among its employees?
🔹 Questions Specific to Work Environment:
- How does Gameloft support its employees in balancing work and personal life?
- Can you describe the office layout and workspaces at Gameloft's Montreal studio?
- How does Gameloft accommodate employees with different work preferences or needs?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process will help candidates better understand the role, the company, and the work environment, and demonstrate their interest and engagement.
📝 Next Steps for Applicants
🔹 To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
3. Prepare examples of successful influencer campaigns you've managed or contributed to in the past.
4. Be ready to discuss your approach to data-driven decision-making and performance optimization.
5. Research Gameloft's company culture and values, and be prepared to explain how you align with them.
🔹 Concrete preparation steps:
- Review the job description and ensure you understand all required qualifications and responsibilities.
- Practice common interview questions and prepare your responses using the STAR method (Situation, Task, Action, Result).
- Familiarize yourself with Gameloft's company history, mission, and values.
- Prepare questions to ask the interviewer about the role, the team, or the company.
🔹 Follow-up recommendation with timeline:
- Send a thank-you email to the interviewer within 24 hours after the interview, reiterating your interest in the position and addressing any concerns or questions that may have arisen during the interview process.
- If you have not heard back from the interviewer after a week, follow up with a polite email inquiry about the status of your application.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
