📌 Core Information
🔹 Job Title: Disney+ Performance Marketing Manager (Fixed Term Contract)
🔹 Company: The Walt Disney Company
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Fixed-term Contract (12 months)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 4+ years
🔹 Remote Status: Hybrid (4 days in office, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing strategies to maximize subscriber acquisition for Disney+
- Leading the performance marketing team, managing campaigns, and collaborating with various teams
- Optimizing campaigns, reducing cost-per-acquisition (CPA), and driving measurable results
- Championing an experimentation mentality and continuous improvement in marketing performance
ASSUMPTION: This role requires a data-driven, results-oriented marketer who thrives in a fast-paced environment and has a strong background in digital/performance marketing.
📋 Key Responsibilities
✅ Develop and execute high-impact marketing strategies across paid social, display, and video channels
✅ Lead the operations for the performance marketing team, facilitating assets, liaising with stakeholders, and optimizing campaigns
✅ Champion an experimentation mentality, delivering measurable improvements in business performance
✅ Monitor KPIs, report progress, gaps, and opportunities to senior leadership
✅ Manage and nurture relationships with key media agencies, technology partners, and external vendors
ASSUMPTION: This role involves cross-functional collaboration, stakeholder management, and a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of professional experience in digital/performance marketing
Required Skills:
- Proven track record in managing digital/performance marketing channels
- Experience in developing and executing A/B testing
- Strong project management and stakeholder management skills
- Excellent communication and presentation skills
- Numerical skills with the ability to distil figures into clear and concise narratives
- Ability to thrive in an ambiguous, fast-paced, and cross-functional environment
Preferred Skills:
- EMEA or multi-market experience
- Knowledge of the SVOD industry
- Understanding of advanced media measurement solutions
ASSUMPTION: Candidates with experience in the SVOD industry and advanced media measurement solutions may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £55,000 - £65,000 per annum (AI-estimated, based on industry standards for the role, experience level, and location)
Benefits:
- 25 days annual leave
- Private medical insurance & dental care
- Free park entry
- Disney discounts
- Excellent parental and guardian leave
- Employee resource groups
Working Hours: Full-time, hybrid work arrangement (4 days in the office, 1 day remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees (global)
Founded: 1992
Company Description:
- Disneyland Paris is a leading entertainment provider, offering magical experiences to millions of guests each year
- The company employs over 15,000 cast members across various departments, providing a dynamic and multicultural work environment
- Disneyland Paris is committed to delivering exceptional guest experiences while fostering the career growth of its employees
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Event Management
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Hospitality
- Tourism
Company Website: careers.disneylandparis.com
ASSUMPTION: Disneyland Paris is the European headquarters for The Walt Disney Company, focusing on entertainment, hospitality, and tourism.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and leadership opportunities
Reporting Structure: Reports to the Senior Acquisition Manager
Work Arrangement: Hybrid work arrangement (4 days in the office, 1 day remote)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to collaborate with various teams and gain exposure to different aspects of the business
- Possibility to progress to a senior or management role within the marketing department
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Hammersmith, London
Geographic Context:
- London is a vibrant, multicultural city with a thriving entertainment industry
- Hammersmith is a well-connected area with excellent transport links
- The office is located near various amenities, including shops, restaurants, and parks
Work Schedule: Full-time, hybrid work arrangement (4 days in the office, 1 day remote)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing and digital strategy
- Campaign management and optimization
- Data analysis and interpretation
- Stakeholder management and communication
Application Tips:
- Highlight relevant marketing and digital experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Disney+
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
ATS Keywords: Performance Marketing, Digital Marketing, A/B Testing, Stakeholder Management, Project Management, Campaign Optimization, Marketing Strategy, Disney+, SVOD
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit within the team.
🛠️ Tools & Technologies
- Google Analytics
- Social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
- Display and video advertising platforms (e.g., Google Display Network, YouTube)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: The candidate should have experience with relevant marketing tools and platforms, as well as a willingness to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Excellence
- Inclusion
- Optimism
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Creative and strategic
Self-Assessment Questions:
- How do you align with Disney's core values, particularly innovation and excellence?
- How comfortable are you working in a fast-paced, cross-functional environment?
- How do you approach continuous learning and adaptation in your role?
ASSUMPTION: Candidates who demonstrate a strong fit with Disney's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing the need for creativity and innovation with data-driven decision making
- Adapting to a fast-paced, dynamic work environment
- Collaborating effectively with various teams and stakeholders
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and collaborative candidate with strong marketing skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Manager position within a digital or entertainment company
- However, this role focuses specifically on performance marketing and subscriber acquisition for a streaming service
- Career progression may include moving into a senior or leadership role within the marketing department or transitioning into a related field, such as product management or business development
ASSUMPTION: This role offers a unique opportunity to specialize in performance marketing for a leading entertainment provider.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive subscriber acquisition for Disney+
- Optimizing a social media advertising campaign to reduce cost-per-acquisition (CPA) and improve return on ad spend (ROAS)
- Conducting A/B tests to improve the performance of marketing assets and landing pages
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop, execute, and optimize marketing campaigns to drive measurable results.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Disney+ in the EMEA region?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the performance marketing team collaborate with other departments, such as content programming and research?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for employees in hybrid or remote roles?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and digital experience
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
