Display & Paid Social Marketer

📌 Core Information

🔹 Job Title: Display & Paid Social Marketer

🔹 Company: Arrow Electronics

🔹 Location: Bangalore, Karnātaka, India (Remote OK)

🔹 Job Type: Full-time

🔹 Category: Marketing and Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (with option to work on-site)

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing global display and paid social media campaigns
• Optimizing digital advertising campaigns to drive measurable business results
• Managing marketing budgets efficiently across various regions
• Collaborating with cross-functional teams to ensure alignment with broader marketing objectives
• Continuously improving campaign performance across global markets

ASSUMPTION: This role requires a strong understanding of digital advertising, social media marketing strategies, and display advertising platforms. The ideal candidate will have experience in both organic and paid social strategies, as well as a data-driven mindset to operate in a quick-paced environment.

📋 Key Responsibilities

✅ Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and emerging social channels

✅ Collaborate with cross-functional teams to create compelling content that aligns with business objectives

✅ Manage paid ad campaigns on platforms like Facebook and Instagram while optimizing for maximum ROI

✅ Improve the company's ROI, handle budgets, allocate spending, and create A/B tests of ad campaigns

✅ Oversee and manage the day-to-day execution of paid social campaigns, delivering on time, on budget, and on target

✅ Create engaging content that showcases the brand's values and story

✅ Implement strategies that account for platform-specific benchmarks and performance metrics

✅ Bring specialized knowledge of platform-specific advertising requirements and running A/B tests

✅ Build relationships with influencers, coordinate campaigns, and track performance

✅ Monitor social media KPIs and provide actionable insights to improve social media efforts

✅ Analyze campaign data to measure performance and provide reports with insights for improvement

✅ Track and report on key campaign metrics on a weekly and monthly basis

✅ Evaluate and analyze the results of each campaign and program to make improvements

✅ Monitor and optimize campaigns for key metrics such as click-through rate, cost per click, and conversion rate

✅ Use sophisticated tools to show users the most relevant, meaningful content

✅ Perform audits, set goals and strategies, conduct data analysis and reporting

✅ Review live content monthly and create reports outlining success rates

ASSUMPTION: This role requires a strong understanding of influencer marketing and creating edutainment content. The ideal candidate will have experience using social media management skills and tools, as well as knowledge of SEO and content optimization for social platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in digital advertising with demonstrated success in display and paid social campaign management

Required Skills:

• In-depth knowledge of social media marketing strategies and display advertising platforms
• Strong understanding of industry benchmarks and performance metrics across platforms
• Skills in budget management, A/B testing, and audience targeting
• Data-driven mindset with ability to operate in a quick-paced environment
• Ability to analyze campaign data to measure performance
• Experience using social media management skills and tools
• Global perspective with understanding of regional marketing differences and regulations
• Experience with global campaign management across multiple regions

Preferred Skills:

• Understanding of influencer marketing and creating edutainment content
• Experience collaborating with cross-functional teams
• Knowledge of SEO and content optimization for social platforms

ASSUMPTION: This role requires a candidate with a proven track record in digital advertising, strong analytical skills, and the ability to work effectively in a global team environment.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 1,200,000 per annum (Estimated based on industry standards for a mid-level marketing role in Bangalore)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Bangalore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 10,001+ employees (Large enterprise)

Founded: 1935 (Over 85 years ago)

Company Description:

• Arrow Electronics guides innovation forward for over 210,000 leading technology manufacturers and service providers
• With a global network of suppliers, engineers, and manufacturers, Arrow is the shortest distance between what’s possible and what’s practical
• The company's broad portfolio spans the entire technology landscape, helping customers create, make, and manage forward-thinking products

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: arrow.com

ASSUMPTION: Arrow Electronics is a large, established company with a global presence and a focus on enabling technology solutions. The company's extensive experience and resources provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth into senior or management positions

Reporting Structure: This role reports directly to the Marketing Manager and works collaboratively with cross-functional teams

Work Arrangement: Remote (with option to work on-site) with flexible work arrangements

Growth Opportunities:

• Advancement to senior marketing roles within the company
• Expansion of responsibilities to include additional regions or product lines
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance to senior-level positions within the company.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site work arrangements)

Office Location(s): Bangalore, India (with the option to work remotely)

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving technology industry
• The city is home to many multinational corporations and startups, providing ample networking and professional development opportunities
• Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: Bangalore provides a dynamic and innovative work environment, with ample opportunities for professional growth and development. The hybrid work arrangement offers flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interviews with key stakeholders
• Background check and offer extension

Key Assessment Areas:

• Digital advertising and social media marketing expertise
• Data-driven mindset and analytical skills
• Global perspective and understanding of regional marketing differences
• Collaboration and communication skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of successful digital advertising campaigns you've managed
• Demonstrate your understanding of the company and the role by addressing how your skills and experience align with the job requirements
• Prepare for behavioral and technical interview questions by researching common interview questions for digital marketing roles

ATS Keywords: Digital Advertising, Social Media Marketing, Campaign Management, Audience Targeting, Performance Analysis, Budget Management, A/B Testing, Data Analysis, Influencer Marketing, Content Creation, SEO, Cross-Functional Collaboration, Global Campaign Management, Organic Strategies, Paid Strategies, Content Optimization

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to increase their chances of success.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads)
• Analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience with a variety of social media management, advertising, analytics, and project management tools. Familiarity with industry-standard tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Integrity
• Collaboration
• Accountability

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and quick-paced
• Results-focused and goal-oriented
• Global perspective and understanding of regional differences

Self-Assessment Questions:

• Do you have a proven track record of driving measurable business results through digital advertising campaigns?
• Are you comfortable working in a global team environment and managing campaigns across multiple regions?
• Do you have strong analytical skills and a data-driven mindset?
• Are you able to operate effectively in a quick-paced environment and adapt to changing priorities?

ASSUMPTION: The ideal candidate for this role will have a strong cultural fit with Arrow Electronics, demonstrating a data-driven mindset, global perspective, and collaborative work style.

⚠️ Potential Challenges

• Managing multiple global campaigns simultaneously may require long hours and tight deadlines
• Working with cross-functional teams may present communication and collaboration challenges
• Keeping up with the latest trends and best practices in digital advertising may require continuous learning and adaptation
• Managing budgets and allocating spending effectively may require strong financial acumen and strategic planning

ASSUMPTION: The ideal candidate for this role will be able to thrive in a fast-paced, global environment and effectively manage multiple priorities and deadlines.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on global campaign management and cross-functional collaboration
• Industry-specific context: Digital advertising and social media marketing roles may vary depending on the industry and target audience
• Career path comparison: This role offers significant growth potential, with opportunities to advance to senior-level positions within the company

ASSUMPTION: This role offers unique opportunities for professional growth and development, with a focus on global campaign management and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a global social media marketing strategy for a new product launch
• Managing a paid advertising campaign to drive brand awareness and generate leads for an enterprise-level software solution
• Creating and optimizing content for multiple social media platforms to improve engagement and drive user action

ASSUMPTION: The ideal candidate for this role will have experience managing global social media marketing campaigns and driving measurable business results.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to global campaign management and cross-functional collaboration?
• How does the marketing team ensure alignment with broader business objectives and measure campaign success?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for employees working remotely or on-site?
• Can you provide an example of a successful global social media marketing campaign the company has executed?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and technical interview questions by researching common interview questions for digital marketing roles
• Prepare a portfolio or examples of your work, demonstrating your ability to manage global social media marketing campaigns and drive measurable business results
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.