Display & Paid Social Marketer

📌 Core Information

🔹 Job Title: Display & Paid Social Marketer

🔹 Company: Arrow Electronics

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing and Communications

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing global display and paid social media campaigns
• Optimizing digital advertising campaigns for maximum ROI
• Managing marketing budgets across various regions
• Collaborating with cross-functional teams to align with broader marketing objectives
• Continuously improving campaign performance across global markets

ASSUMPTION: This role requires a high level of expertise in digital advertising, with a focus on display and paid social media campaigns. The ideal candidate will have a proven track record of driving measurable business results and managing marketing budgets efficiently.

📋 Key Responsibilities

✅ Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and emerging social channels

✅ Collaborate with the marketing team and cross-functional teams to create compelling content that aligns with business objectives

✅ Manage paid ad campaigns on platforms like Facebook and Instagram while optimizing for maximum ROI

✅ Improve the company's ROI, handle budgets, allocate spending, and create A/B tests of ad campaigns

✅ Oversee and manage the day-to-day execution of paid social campaigns, delivering on time, on budget, and on target

✅ Create engaging content that showcases the brand's values and story

✅ Implement strategies that account for platform-specific benchmarks and performance metrics

✅ Bring specialized knowledge of platform-specific advertising requirements and running A/B tests

✅ Build relationships with influencers, coordinate campaigns, and track performance

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in digital advertising with demonstrated success in display and paid social campaign management

Required Skills:

• In-depth knowledge of social media marketing strategies and display advertising platforms
• Strong understanding of industry benchmarks and performance metrics across platforms
• Skills in budget management, A/B testing, and audience targeting
• Data-driven mindset with the ability to operate in a quick-paced environment
• Ability to analyze campaign data to measure performance
• Experience using social media management skills and tools
• Global perspective with understanding of regional marketing differences and regulations
• Experience with global campaign management across multiple regions

Preferred Skills:

• Understanding of influencer marketing and creating edutainment content
• Experience collaborating with cross-functional teams
• Knowledge of SEO and content optimization for social platforms

ASSUMPTION: The ideal candidate will have a strong background in digital advertising, with a focus on display and paid social media campaigns. They will be data-driven, results-oriented, and able to work collaboratively with cross-functional teams.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Based on industry standards for a senior marketing role in Bangalore)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Bangalore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 10,001+ employees (Large enterprise with extensive resources and global reach)

Founded: 1935 (Established company with a long history in the industry)

Company Description:

• Arrow Electronics (NYSE: ARW) guides innovation forward for thousands of leading technology manufacturers and service providers
• With 2024 sales of $27.9 billion, Arrow develops technology solutions that help improve business and daily life
• The company's broad portfolio spans the entire technology landscape, helping customers design, distribute, and deploy forward-thinking products

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: https://www.arrow.com/company

ASSUMPTION: Arrow Electronics is a large, established company with a strong presence in the technology industry. The company offers extensive resources and opportunities for growth and development.

📊 Role Analysis

Career Level: Senior Marketing Role

Reporting Structure: This role may report to the Marketing Director or a similar position

Work Arrangement: On-site (Full-time)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a management role
• Opportunities to work on global campaigns and gain international experience
• Chance to work with cutting-edge technology and innovative products

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a management role and gain international experience.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional Indian culture and modern urban living
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week), with potential for overtime during peak periods

ASSUMPTION: The work environment for this role is a corporate office setting in Bangalore, India. The city offers a mix of traditional Indian culture and modern urban living, with a tropical savanna climate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Background check and offer

Key Assessment Areas:

• Digital advertising expertise
• Campaign management skills
• Data analysis and interpretation
• Collaboration and communication skills

Application Tips:

• Highlight relevant experience and achievements in digital advertising
• Demonstrate a strong understanding of industry benchmarks and performance metrics
• Showcase your ability to analyze campaign data and make data-driven decisions
• Prepare examples of successful display and paid social media campaigns you've managed

ATS Keywords: Digital Advertising, Campaign Management, Social Media Marketing, Display Advertising, Budget Management, A/B Testing, Audience Targeting, Performance Analysis, Data Analysis, SEO, Content Optimization, Influencer Marketing, Cross-Functional Collaboration, Global Campaign Management, Organic Social Strategies, Creative Development

ASSUMPTION: The application process for this role is likely to involve multiple interviews with hiring managers and team members. The key assessment areas will focus on the candidate's digital advertising expertise, campaign management skills, data analysis and interpretation, and collaboration and communication skills.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role include social media advertising platforms, social media management tools, data analysis tools, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Performance
• People
• Collaboration

Work Style:

• Data-driven
• Collaborative
• Results-oriented
• Adaptable

Self-Assessment Questions:

• Do you have a proven track record of driving measurable business results through display and paid social media campaigns?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a strong understanding of industry benchmarks and performance metrics across platforms?

ASSUMPTION: The ideal candidate for this role will be data-driven, collaborative, results-oriented, and adaptable. They will have a strong understanding of industry benchmarks and performance metrics across platforms and a proven track record of driving measurable business results through display and paid social media campaigns.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously across global markets
• Keeping up with the latest trends and best practices in digital advertising
• Working with tight deadlines and budgets
• Navigating regional marketing differences and regulations

ASSUMPTION: The potential challenges for this role include managing multiple campaigns simultaneously across global markets, keeping up with the latest trends and best practices in digital advertising, working with tight deadlines and budgets, and navigating regional marketing differences and regulations.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or a Global Paid Media Manager
• However, this role has a specific focus on display and paid social media campaigns
• Career progression in this role could lead to a management position or a more specialized role in global campaign management

ASSUMPTION: This role is similar to a Senior Digital Marketing Manager or a Global Paid Media Manager, but with a specific focus on display and paid social media campaigns. Career progression in this role could lead to a management position or a more specialized role in global campaign management.

📝 Sample Projects

• Developing and executing a global campaign to launch a new product on social media platforms
• Optimizing an existing campaign to improve ROI by 20% within three months
• Managing a team of junior marketers to execute a series of regional campaigns across multiple markets

ASSUMPTION: Sample projects for this role could include developing and executing global campaigns, optimizing existing campaigns for improved ROI, and managing teams of junior marketers to execute regional campaigns across multiple markets.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Arrow support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Arrow approach global campaign management, and what resources are available to support this role?

ASSUMPTION: Key questions to ask during the interview for this role could include inquiries about the team structure, key performance indicators, professional development opportunities, current challenges facing the marketing team, and global campaign management strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital advertising, campaign management, and data analysis
• Prepare examples of successful display and paid social media campaigns you've managed
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.