Display & Paid Social Marketer

📌 Core Information

🔹 Job Title: Display & Paid Social Marketer

🔹 Company: Arrow Electronics

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time

🔹 Category: Marketing and Communications

🔹 Date Posted: May 29, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing global display and paid social media campaigns
• Optimizing digital advertising campaigns to drive measurable business results
• Managing marketing budgets efficiently across various regions
• Collaborating with cross-functional teams to ensure alignment with broader marketing objectives
• Continuously improving campaign performance across international markets

ASSUMPTION: This role requires a strong understanding of global marketing differences and regulations, as well as the ability to work effectively in a quick-paced environment.

📋 Key Responsibilities

✅ Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and emerging social channels

✅ Collaborate with the marketing team and cross-functional teams to create compelling content that aligns with business objectives

✅ Manage paid ad campaigns on platforms like Facebook and Instagram while optimizing for maximum ROI

✅ Improve the company's ROI, handle budgets, allocate spending, and create A/B tests of ad campaigns

✅ Oversee and manage the day-to-day execution of paid social campaigns, delivering on time, on budget, and on target

✅ Create engaging content that showcases the brand's values and story

✅ Implement strategies that account for platform-specific benchmarks and performance metrics

✅ Build relationships with influencers, coordinate campaigns, and track performance

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication skills and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in digital advertising with demonstrated success in display and paid social campaign management

Required Skills:

• In-depth knowledge of social media marketing strategies and display advertising platforms
• Experience with both organic and paid social strategies
• Strong understanding of industry benchmarks and performance metrics across platforms
• Skills in budget management, A/B testing, and audience targeting
• Data-driven mindset with the ability to operate in a quick-paced environment
• Ability to analyze campaign data to measure performance
• Experience using social media management skills and tools
• Global perspective with understanding of regional marketing differences and regulations
• Experience with global campaign management across multiple regions

Preferred Skills:

• Understanding of influencer marketing and creating edutainment content
• Experience collaborating with cross-functional teams
• Knowledge of SEO and content optimization for social platforms

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the campaigns and the need to collaborate with international teams.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in Bangalore)

Benefits:

• Insurance
• Bonus
• Growth Opportunity

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Bangalore. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 10,001+ employees (Large enterprise)

Founded: 1935

Company Description:

• Arrow Electronics is a global technology company that guides innovation forward for over 210,000 leading technology manufacturers and service providers
• The company enables technology solutions that help improve business and daily life by sourcing and engineering technology solutions for thousands of leading manufacturers and service providers
• With a global network of suppliers, engineers, and manufacturers, Arrow is the shortest distance between what’s possible and what’s practical

Company Specialties:

• Value-added distribution
• Global supply chain management
• Marketing and business development support services
• Emerging technology solutions
• IT asset disposition and value recovery
• Design engineering
• Enterprise mobility
• Data center management

Company Website: arrow.com

ASSUMPTION: Arrow Electronics is a large, established company with a global presence, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote OK, with flexible work arrangements

Growth Opportunities:

• Potential advancement to Senior Marketing roles or management positions
• Opportunities to work on global campaigns and expand skills in international marketing
• Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers opportunities for professional growth and development within the company's global marketing team.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the Bangalore office)

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry
• The city offers a mix of traditional and modern culture, with a wide range of dining, entertainment, and recreational options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: This role offers a flexible work arrangement, allowing employees to balance their professional and personal lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with the hiring manager

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and performance optimization
• Budget management and A/B testing
• Global marketing perspective and cultural awareness

Application Tips:

• Highlight relevant experience and achievements in digital advertising and social media marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful social media campaigns you've managed and the results you've achieved
• Demonstrate your understanding of global marketing trends and regional differences

ATS Keywords: Digital Advertising, Campaign Management, Social Media Marketing, Display Advertising, Budget Management, A/B Testing, Audience Targeting, Data Analysis, Performance Metrics, Influencer Marketing, Content Optimization, Cross-Functional Collaboration, SEO, Creative Development, Performance Analysis, Global Campaign Management

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience, skills, and achievements in their application materials.

🛠️ Tools & Technologies

• Social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant social media advertising platforms and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Performance
• People
• Collaboration

Work Style:

• Data-driven and results-oriented
• Collaborative and cross-functional
• Adaptable and responsive to change
• Global and culturally aware

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in global social media marketing?
• Can you provide an example of a time when you had to adapt your marketing strategy to accommodate regional differences or cultural sensitivities?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates should demonstrate a strong fit with Arrow Electronics' company values and work style in their application materials and interviews.

⚠️ Potential Challenges

• Managing multiple global campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the rapidly evolving social media landscape and platform-specific benchmarks
• Collaborating effectively with cross-functional teams across different time zones
• Balancing creativity and data-driven decision-making in campaign development and optimization

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to work effectively in a global, cross-functional team environment.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on global display and paid social media campaigns, requiring expertise in both organic and paid social strategies
• Compared to other digital marketing roles, this position places a greater emphasis on global campaign management and regional marketing differences
• Career progression in this role may involve moving into senior marketing positions or specializing in global marketing strategy and management

ASSUMPTION: Candidates should consider how their skills and experiences align with the unique requirements of this global display and paid social media marketing role.

📝 Sample Projects

• Developing and executing a global social media marketing campaign for a new product launch, targeting multiple regions and platforms
• Optimizing paid social media ad campaigns to improve ROI and reduce cost per acquisition for an e-commerce client
• Collaborating with cross-functional teams to create engaging, on-brand content for social media channels, driving user-generated content and increasing brand awareness

ASSUMPTION: Successful candidates will have experience managing global social media marketing campaigns and driving measurable business results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for the marketing department?
• How does Arrow support the professional development and growth of its marketing employees?
• What are the key performance indicators (KPIs) used to measure the success of global display and paid social media campaigns at Arrow?
• How does Arrow approach influencer marketing and collaborations with external partners?
• What is the typical timeline for campaign development and execution in this role?

ASSUMPTION: Candidates should use the interview process to gather information about the role, the team, and the company culture, as well as to demonstrate their qualifications and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital advertising and social media marketing
• Prepare examples of successful social media campaigns you've managed and the results you've achieved
• Demonstrate your understanding of global marketing trends and regional differences in your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.