📌 Core Information
🔹 Job Title: Divisional Director of Sales & Marketing
🔹 Company: Senior Lifestyle
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Partnering with VPOs and RDOs to set sales and marketing strategies for the division
- Analyzing data to improve occupancy and develop strategic plans to exceed budgeted goals
- Managing direct reports and providing feedback, direction, and guidance
- Traveling to the field to interact with community associates and build occupancy execution plans
- Working closely with the National Director of Marketing to build effective media plans and lead generation strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Use CRM systems to extract analytics and provide strategic direction using the metrics
✅ Analyze data from Senior Lifestyle reporting systems to measure the effectiveness of lead generation, lead development, and conversion metrics
✅ Develop strategic plans to achieve and exceed budgeted occupancy goals
✅ Adjust communication style to meet the needs of sales, marketing, and operations partnerships
✅ Analyze rate structures within communities and develop recommendations in partnership with operations
✅ Manage direct reports effectively, providing feedback, direction, and guidance
✅ Assess needs within the division and strategically deploy Sales Specialists to improve occupancy, training opportunities, and overall results
✅ Travel to the field and interact with community associates to extract data and build occupancy execution plans
✅ Work closely with the National Director of Marketing to build plans and strategies that build effective media plans, lead generation, event planning, and conversion targets
ASSUMPTION: This role involves a significant amount of travel and requires strong interpersonal skills to build effective relationships with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 3+ years of sales experience within the Senior Housing industry
Required Skills:
- Proven track record of sales experience and success in achieving sales goals
- Valid Driver's license
- Comfortable with consistent, constant traveling for business purposes
- Detail-oriented with strong computer skills
- Outgoing personality with excellent communication skills
- Experience working with CRM software
- Ability to handle rejection and use it as motivation
Preferred Skills:
- Experience with data analysis and reporting
- Knowledge of the Senior Housing industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in sales, marketing, or a related field within the Senior Housing industry are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $200,000 per year (provided in job description)
Benefits:
- Health, dental, and vision insurance
- Retirement benefits
- Short-term and long-term disability insurance
- Paid time off
- DailyPay: an application that allows access to earned but unpaid wages before the next payday
Working Hours: Full-time, with a flexible schedule that may include evenings and weekends
ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in the Senior Housing industry in the Chicago area.
📌 Applicant Insights
🔍 Company Context
Industry: Senior Lifestyle operates in the Senior Housing industry, focusing on independent living, assisted living, memory care, and skilled nursing services. The industry is characterized by a growing demand due to an aging population and a focus on providing high-quality care and services.
Company Size: Senior Lifestyle is a mid-sized company with over 10,000 employees, providing a structured yet flexible work environment. This size allows for opportunities for growth and advancement while maintaining a personal touch.
Founded: 1985, in Chicago, Illinois. Senior Lifestyle has since grown to operate over 130 communities across the United States.
Company Description:
- Family-owned business dedicated exclusively to serving seniors and their families
- Owner, operator, and developer of senior living communities
- Recognized for innovative life enrichment programs, hospitality services, and personalized care
Company Specialties:
- Independent Living
- Assisted Living
- Memory Care
Company Website: http://www.seniorlifestyle.com
ASSUMPTION: Senior Lifestyle's focus on hospitality and personalized care sets it apart in the Senior Housing industry, creating a unique work environment for employees.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Vice President of Operations (VPO) and working closely with Regional Directors of Operations (RDOs).
Reporting Structure: The Divisional Director of Sales & Marketing will oversee direct reports, including Sales Specialists, and collaborate with various teams, such as sales, marketing, and operations.
Work Arrangement: This is an on-site, full-time position with a significant amount of travel required to visit communities and interact with associates.
Growth Opportunities:
- Potential to advance within the company, such as moving into a Vice President or higher-level role
- Opportunities to learn and develop skills in sales, marketing, and operations
- Exposure to various aspects of the business, including community management, sales, and marketing
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within the Senior Housing industry.
🌍 Location & Work Environment
Office Type: Senior Lifestyle's headquarters is located in a high-rise office building in downtown Chicago, Illinois.
Office Location(s): 303 East Wacker Drive, Chicago, IL 60601, USA
Geographic Context:
- Chicago is the third-most populous city in the United States, offering a diverse range of cultural, dining, and entertainment options
- The office is located in the River North neighborhood, close to public transportation, shopping, and dining
- Chicago has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The work schedule is flexible, with a focus on results and availability during key business hours. Some evenings and weekends may be required to accommodate community visits and meetings.
ASSUMPTION: The work environment at Senior Lifestyle's headquarters is professional yet collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Human Resources department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Sales and marketing experience and achievements
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Adaptability and flexibility
- Cultural fit and alignment with Senior Lifestyle's core values
Application Tips:
- Tailor your resume and cover letter to highlight your sales and marketing experience, as well as any relevant industry experience
- Prepare examples of your ability to analyze data and develop strategic plans
- Demonstrate your understanding of the Senior Housing industry and Senior Lifestyle's mission and values
ATS Keywords: Sales, Marketing, Senior Housing, CRM, Data Analysis, Strategic Planning, Occupancy Growth, Team Management, Travel, Detail-Oriented, Flexibility, Motivation
ASSUMPTION: The application process at Senior Lifestyle is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis and reporting tools (e.g., Microsoft Excel, Tableau)
- Communication and collaboration tools (e.g., Microsoft Office, Google Workspace)
- Travel management tools (e.g., Concur, Expensify)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned or adapted to with relative ease.
👔 Cultural Fit Considerations
Company Values:
- Hospitality: Providing exceptional service and care to residents, families, and team members
- Excellence: Striving for continuous improvement and high-quality results
- Appreciation: Recognizing and valuing the contributions of team members
- Respect: Fostering a culture of inclusivity, diversity, and mutual respect
- Teamwork: Collaborating and supporting one another to achieve common goals
Work Style:
- Results-driven and focused on achieving occupancy goals
- Adaptable and able to work effectively with various teams
- Strong communication and interpersonal skills
- Detail-oriented and organized
- Comfortable with frequent travel and flexible work hours
Self-Assessment Questions:
- Do I have a proven track record of success in sales and marketing, with a strong focus on data-driven decision-making?
- Am I comfortable with frequent travel and flexible work hours?
- Do I thrive in a collaborative, team-oriented environment, and am I able to adapt my communication style to meet the needs of various partners?
- Am I detail-oriented and able to manage multiple priorities effectively?
ASSUMPTION: Senior Lifestyle's focus on HEART (Hospitality, Excellence, Appreciation, Respect, and Teamwork) creates a unique and engaging work environment that prioritizes employee well-being and growth.
⚠️ Potential Challenges
- The role requires frequent travel, which may be challenging for candidates who prefer a more stationary work environment
- The role involves managing direct reports and may require difficult conversations or decision-making
- The Senior Housing industry can be competitive, and achieving occupancy goals may require innovative strategies and continuous adaptation
- The role may require working with tight deadlines and managing multiple priorities
ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- Compared to other Director-level roles in the Senior Housing industry, this role places a greater emphasis on data analysis and strategic planning
- This role requires a strong understanding of the Senior Housing industry and its unique challenges and opportunities
- Career progression in this role may involve moving into a Vice President or higher-level role within the company
ASSUMPTION: This role offers a unique blend of sales, marketing, and operations experience, providing a strong foundation for career growth within the Senior Housing industry.
📝 Sample Projects
- Developing a strategic plan to improve occupancy in a specific community, including data analysis, targeted marketing campaigns, and sales strategies
- Collaborating with the National Director of Marketing to create an effective media plan for the division, including targeted advertising, event planning, and lead generation strategies
- Analyzing competitive data and developing rate structures for communities within the division, in partnership with operations
ASSUMPTION: These projects are designed to showcase the candidate's ability to analyze data, develop strategic plans, and work effectively with various teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role, and how much travel is expected?
- How does Senior Lifestyle support the professional development and growth of its team members?
- Can you provide an example of a time when Senior Lifestyle's focus on HEART values made a significant impact on the company or a specific community?
- How does Senior Lifestyle measure the success of its sales and marketing efforts, and how can this role contribute to improving those metrics?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your sales and marketing experience, as well as any relevant industry experience
- Prepare examples of your ability to analyze data and develop strategic plans
- Demonstrate your understanding of the Senior Housing industry and Senior Lifestyle's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
