📌 Core Information
🔹 Job Title: Dressings Brand Manager
🔹 Company: Unilever
🔹 Location: Athens, Greece
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing insight-driven brand plans to deliver short-term results and long-term growth
- Collaborating with cross-functional teams to ensure seamless execution of marketing strategies
- Managing marketing budgets effectively and within agreed targets
- Identifying and validating new business opportunities through market analysis and business case development
- Acting as a key liaison between marketing and other departments to ensure brand success
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to balance long-term planning with day-to-day execution.
📋 Key Responsibilities
✅ Develop a deep understanding of category performance, consumer behavior, shopper insights, and retailer strategies
✅ Contribute to the development and annual revision of the long-term category strategy
✅ Lead the Integrated Business Planning (IBP) process: conduct brand analysis, define strategic priorities, and craft the annual marketing plan
✅ Design and implement launch/relaunch plans for brands
✅ Oversee media and promotional strategies, adapting to market dynamics and competitive landscape
✅ Coordinate the local execution of regional/global initiatives (e.g., packaging, media)
✅ Track and evaluate the success of new product launches
✅ Identify and validate new business opportunities through market analysis and business case development
✅ Act as a key liaison between marketing and other departments to ensure seamless execution
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Postgraduate degree, preferably in Marketing or MBA
Experience: More than 3 years of experience in brand management or brand development
Required Skills:
- Strong business acumen and results-driven mindset
- Excellent analytical and strategic thinking capabilities
- Ability to balance long-term planning with day-to-day execution
- Excellent communication and stakeholder management skills
- Proactive market awareness and trend sensitivity
- Action-oriented with a focus on turning insights into impactful initiatives
Preferred Skills:
- Sales experience
- Proven experience in media planning (traditional and digital) and consumer activation
ASSUMPTION: Candidates with a strong academic background in marketing, coupled with relevant work experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on market research and company size)
Benefits:
- Continuous learning and development opportunities
- Progressive career path with increasing responsibilities
- Exposure to international career opportunities
- Competitive remuneration
- Hybrid work model
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research and the company's size, with consideration for the role's experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on Dressings and Sauces
Company Size: Unilever is a multinational corporation with over 10,000 employees worldwide, providing a large and diverse work environment
Founded: 1872, with a rich history and established presence in the market
Company Description:
- Unilever is a global leader in the consumer goods industry, with a portfolio of over 400 brands ranging from foods and beverages to home care and personal care products
- The company is committed to sustainability and has pledged to achieve net-zero emissions by 2039 and achieve a positive environmental impact by 2030
- Unilever fosters a culture of innovation, diversity, and inclusion, with a strong focus on developing its employees' careers
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- and Careers
Company Website: www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for progression into senior roles
Reporting Structure: This role reports directly to the Marketing Director and may oversee junior marketing team members
Work Arrangement: Hybrid, with a combination of on-site and remote work
Growth Opportunities:
- Progression into senior marketing roles within the company
- Exposure to international career opportunities through Unilever's global presence
- Development of skills in brand management, strategic planning, and cross-functional collaboration
ASSUMPTION: This role offers a strong platform for career growth within the marketing function and the broader consumer goods industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a mix of open-plan and private work areas
Office Location(s): New Greek Head office, Athens, Greece
Geographic Context:
- Athens is the capital and largest city of Greece, with a population of over 660,000 people
- The city is known for its rich history, vibrant culture, and diverse culinary scene
- Greece offers a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Standard office hours, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Analytical skills and data-driven decision-making
- Communication and stakeholder management
- Cultural fit and alignment with Unilever's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your strategic planning, brand management, and cross-functional collaboration skills
- Research Unilever's company culture and values to demonstrate your cultural fit
ATS Keywords: Brand Management, Strategic Planning, Marketing, Consumer Insights, Cross-Functional Collaboration, Integrated Business Planning, Media Planning, Consumer Activation
ASSUMPTION: Unilever's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Google Analytics, Tableau)
- Project management software (e.g., Asana, Trello)
- Consumer research and insights platforms (e.g., Nielsen, Kantar)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform decision-making?
- Can you adapt to changing priorities and work effectively under pressure?
ASSUMPTION: Unilever values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing long-term strategic planning with day-to-day tactical execution
- Navigating a large, multinational corporation with diverse teams and stakeholders
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective time management, and a proactive approach to communication and collaboration.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the Dressings category, requiring deep category expertise
- Unilever's global presence offers opportunities for international exposure and career growth not typically available in smaller organizations
- This role's hybrid work arrangement provides flexibility not found in traditional on-site or fully remote positions
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other companies or industries.
📝 Sample Projects
- Developing a comprehensive brand plan for a new product launch, including consumer insights, media strategy, and promotional tactics
- Conducting a market analysis to identify new business opportunities and presenting a business case to senior leadership
- Managing a cross-functional team to execute a regional marketing campaign, ensuring alignment with global brand guidelines and local market needs
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical nature of the Brand Manager role at Unilever.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to Unilever's sustainability and purpose-led business goals?
- What opportunities are there for professional development and career growth within this role and the company?
- How does the hybrid work arrangement support work-life balance and productivity?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also addressing your own needs and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your strategic planning, brand management, and cross-functional collaboration skills
- Research Unilever's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
