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Duke Stores Marketing & Merchandising Intern

Duke Careers
Full-time
On-site
Durham, North Carolina, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Duke Stores Marketing & Merchandising Intern

πŸ”Ή Company: Duke University

πŸ”Ή Location: Durham, North Carolina, United States

πŸ”Ή Job Type: Intern

πŸ”Ή Category: Marketing & Retail

πŸ”Ή Date Posted: May 15, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Creating engaging social media content for Duke Stores' platforms
  • Assisting with visual merchandising to enhance in-store shopping experience
  • Capturing high-quality product photos and creating digital graphics
  • Supporting promotional campaigns, giveaways, and outreach efforts
  • Updating product listings, banners, and promotions on the bookstore's website

ASSUMPTION: This internship is designed to provide hands-on experience in retail marketing and merchandising, focusing on digital and in-store presence enhancement.

πŸ“‹ Key Responsibilities

βœ… Social Media Content Creation: Develop engaging posts, videos, and stories for Duke Stores' social media platforms to promote products, sales, and special events.

βœ… Visual Merchandising: Assist in designing and maintaining visually appealing in-store displays to enhance the shopping experience and drive sales.

βœ… Photography & Graphic Design: Capture high-quality product photos and create digital graphics for social media, email marketing, and store promotions.

βœ… Marketing Support: Help with promotional campaigns, giveaways, and outreach efforts to connect with the student body.

βœ… Website Content Management: Update product listings, banners, and promotions on the bookstore's website.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may include other related duties.

🎯 Required Qualifications

Education: High school diploma and current enrollment in a post-secondary educational program

Required Skills:

  • Strong writing skills for social media captions and marketing copy
  • Experience with Canva, Adobe Creative Suite, or similar design tools for creating graphics
  • Strong knowledge of social media trends and engagement strategies
  • Experience with CapCut or similar apps for editing social media shorts
  • Interest in retail, branding, and visual merchandising

ASSUMPTION: These qualifications are essential for a successful intern in this role, focusing on creativity, organization, and a strong eye for design.

πŸ’° Compensation & Benefits

Salary Range: Duke University provides an annual base salary range for this position as USD $0.00 to USD $0.00. The exact salary will be determined based on factors such as scope and responsibilities of the position, candidate's work experience, education/training, and key skills, internal peer equity, as well as market and organizational considerations.

Benefits:

  • Medical Care
  • Dental Care
  • Retirement Benefits
  • Family-Friendly Programs
  • Cultural Programs

Working Hours: Full-time (40 hours per week) during the internship period

ASSUMPTION: The salary range provided is an estimate and may vary based on the factors mentioned above. Benefits are comprehensive and competitive, as outlined by Duke University.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Duke University is an educational institution with a strong focus on research and healthcare. The Duke Stores internship is part of the university's retail operations, offering insights into the retail and marketing aspects of higher education.

Company Size: Duke University has over 15,000 employees, providing a large and diverse work environment for interns.

Founded: Duke University was founded in 1838, with a rich history and reputation for academic excellence.

Company Description:

  • Duke University is a private research university located in Durham, North Carolina.
  • It is known for its prestigious academic programs, world-class healthcare system, and strong athletic teams.
  • The university is committed to providing a transformative educational experience and fostering a diverse and inclusive community.

Company Specialties:

  • Academic excellence and research
  • Healthcare and medical research
  • Athletics and campus life
  • Retail operations and merchandising

Company Website: http://www.duke.edu/

ASSUMPTION: Duke University's focus on academic excellence and research creates an environment that encourages learning and growth for interns.

πŸ“Š Role Analysis

Career Level: This internship is an entry-level position, providing valuable experience in retail marketing and merchandising for students or recent graduates.

Reporting Structure: The intern will report directly to the Duke Stores marketing and merchandising team.

Work Arrangement: This is an on-site internship, with the possibility of remote work for specific tasks, as determined by the hiring manager.

Growth Opportunities:

  • Gain practical experience in retail marketing and merchandising
  • Develop skills in social media content creation, graphic design, and visual merchandising
  • Network with professionals in the retail and marketing fields
  • Potential for future employment opportunities within Duke Stores or the university

ASSUMPTION: This internship offers a unique opportunity for students to gain real-world experience in retail marketing and merchandising while working for a prestigious university.

🌍 Location & Work Environment

Office Type: The intern will work on-site at the Duke Stores location in Durham, North Carolina.

Office Location(s): 2424 Erwin Road, Durham, NC 27715, US

Geographic Context:

  • Durham is part of the Research Triangle region, known for its strong focus on education, research, and technology.
  • The area is home to several universities, including Duke University, the University of North Carolina at Chapel Hill, and North Carolina State University.
  • Durham offers a mix of urban and suburban living, with a variety of cultural attractions and outdoor activities.

Work Schedule: The intern will work full-time (40 hours per week) during the internship period, with the possibility of flexible hours for specific tasks, as determined by the hiring manager.

ASSUMPTION: The on-site work environment at Duke Stores will provide the intern with the opportunity to collaborate with team members and gain hands-on experience in retail marketing and merchandising.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the Duke Stores marketing and merchandising team
  • Background check and onboarding

Key Assessment Areas:

  • Creativity and design skills
  • Social media knowledge and engagement strategies
  • Communication and writing skills
  • Organization and time management

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
  • Include examples of your social media content, graphic design work, or photography to showcase your abilities
  • Demonstrate your enthusiasm for retail marketing and merchandising in your application materials

ATS Keywords: Social media content creation, visual merchandising, graphic design, marketing support, website content management, retail marketing, branding, visual merchandising

ASSUMPTION: The application process for this internship is competitive, and demonstrating your skills and enthusiasm for the role will increase your chances of success.

πŸ› οΈ Tools & Technologies

  • Canva
  • Adobe Creative Suite
  • CapCut
  • Social media platforms (e.g., Instagram, Facebook, Twitter)
  • Content management system for the Duke Stores website

ASSUMPTION: Familiarity with these tools and technologies will be beneficial for the intern in performing their duties effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence in all endeavors
  • Integrity in all actions
  • Collaboration in all efforts
  • Inclusion and diversity in all communities

Work Style:

  • Creative and innovative
  • Team-oriented and collaborative
  • Adaptable and responsive to change
  • Detail-oriented and organized

Self-Assessment Questions:

  • Do you align with Duke University's values of excellence, integrity, collaboration, and inclusion?
  • Are you comfortable working in a dynamic, team-oriented environment?
  • Do you have a personal work style that is adaptable, detail-oriented, and organized?

ASSUMPTION: Applicants who demonstrate a strong fit with Duke University's values and work style will be more likely to succeed in this internship.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously
  • Meeting tight deadlines for social media content and promotions
  • Adapting to a fast-paced, dynamic work environment
  • Balancing internship responsibilities with academic coursework

ASSUMPTION: These challenges can be overcome with strong time management, organization, and communication skills, as well as a willingness to learn and adapt.

πŸ“ˆ Similar Roles Comparison

  • This internship is unique to Duke University, offering insights into retail marketing and merchandising within a higher education setting
  • Similar roles in other industries may focus more on corporate branding or consumer-facing marketing efforts
  • Career paths following this internship may include roles in retail marketing, graphic design, or social media management

ASSUMPTION: The unique aspects of this internship provide valuable experience in retail marketing and merchandising within a higher education context.

πŸ“ Sample Projects

  • Creating a social media campaign to promote a university-wide event
  • Designing in-store displays to highlight specific products or promotions
  • Updating the Duke Stores website with new product listings and banners

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks the intern may encounter during their internship.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this internship during the first few weeks?
  • How does this internship fit into the overall marketing and merchandising strategy for Duke Stores?
  • What opportunities are there for professional development and growth during this internship?
  • How does the Duke Stores team collaborate and support each other in achieving common goals?
  • What is the typical work schedule for this internship, and are there opportunities for flexible hours or remote work?

ASSUMPTION: Asking these questions will help the applicant better understand the role, the team, and the work environment, enabling them to make an informed decision about the internship.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through http://www.hr.duke.edu/
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this internship
  • Prepare examples of your social media content, graphic design work, or photography to showcase your abilities
  • Demonstrate your enthusiasm for retail marketing and merchandising in your application materials
  • Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.