📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Launch Potato
🔹 Location: Durham, NC (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving the growth and profitability of Launch Potato's paid media portfolio
- Leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals
- Collaborating cross-functionally with internal stakeholders to maximize campaign outcomes
- Continuously monitoring campaign health and performing routine optimizations
- Becoming the internal subject matter expert on Google Ads strategy
ASSUMPTION: This role requires a high level of independence and self-management, with a focus on driving results through data-driven decision making and strategic planning.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns, ensuring they meet established goals
✅ Source and manage creative assets, including ad copy and creative materials, for campaigns and maintain an organized asset library for future use
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives, including targeting, bidding, and creative experimentation
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Document all tests and campaign changes in a structured test log, sharing wins and learnings with both the Paid Media team and broader internal stakeholders
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends, provide performance updates, and surface headwinds or tailwinds that impact delivery and pacing
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
✅ Become the internal subject matter expert on Google Ads strategy, owning full campaign life cycles and consistently seeking ways to grow spend efficiently while maintaining strong margins
ASSUMPTION: This role requires a strong understanding of Google Ads and a proven track record of managing large-scale budgets and meeting ROAS and revenue KPIs.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Performance Max campaigns
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in additional languages may be beneficial for reaching a broader audience and understanding cultural nuances in different markets.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market rates for the nearest major metro and Launch Potato’s Levels Framework. Actual compensation may vary based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Launch Potato operates in the Advertising Services industry, focusing on connecting advertisers to customers throughout the consumer journey, from awareness to consideration to purchase.
Company Size: Launch Potato has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Launch Potato was founded in 2014, with a history of growth and expansion in the digital advertising space.
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- Launch Potato’s brands and technologies help customers discover new products and services that make their lives better
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- And paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's focus on digital marketing and customer acquisition makes it an attractive option for candidates interested in the dynamic and ever-evolving world of online advertising.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of independence, strategic thinking, and leadership in driving campaign performance and growth.
Reporting Structure: The Senior Performance Marketing Manager will report directly to the Paid Media team and collaborate closely with business leads, account managers, and the yield team.
Work Arrangement: This role is remote, with the option to work from the company's headquarters in Delray Beach, Florida, or from a remote location.
Growth Opportunities:
- Expanding the scope of Google Ads campaigns and exploring new channels for growth
- Mentoring junior team members and contributing to the development of the Paid Media team's skills and capabilities
- Taking on additional responsibilities and leadership roles within the company as the business grows
ASSUMPTION: Given Launch Potato's focus on growth and expansion, there are likely numerous opportunities for career advancement and professional development within the company.
🌍 Location & Work Environment
Office Type: Launch Potato has a headquarters in vibrant downtown Delray Beach, Florida, with remote work options available.
Office Location(s): 111 E Atlantic Ave, Delray Beach, Florida 33444, US
Geographic Context:
- Durham, NC is a mid-sized city with a growing tech industry and a diverse population
- The remote work option allows for greater flexibility and the ability to work from various locations
- Launch Potato's global presence provides opportunities for collaboration and exposure to diverse markets
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote work option and flexible hours provide a good work-life balance and the ability to tailor the work environment to individual preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with the Paid Media team and other stakeholders
- Final interview with the company's leadership team
Key Assessment Areas:
- Google Ads expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Strategic thinking and planning
Application Tips:
- Highlight relevant Google Ads experience and achievements in your resume
- Prepare examples of campaign optimizations and data-driven decision-making
- Demonstrate your understanding of Launch Potato's business and the role's responsibilities in your cover letter
- Showcase your ability to work independently and drive results in your interview
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, performance optimization, data analysis, competitive research, organizational skills, problem-solving, growth mindset, adaptability
ASSUMPTION: Launch Potato's application process is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Ads platform
- Looker or Tableau for data analysis
- Microsoft Excel
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies listed are essential for managing Google Ads campaigns and collaborating with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and creativity
- Customer focus
Work Style:
- Highly independent and self-motivated
- Results-driven and focused on achieving KPIs
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Adaptable and comfortable working in a dynamic, test-and-learn environment
Self-Assessment Questions:
- Do you have a proven track record of managing large-scale budgets and meeting ROAS and revenue KPIs independently?
- Are you comfortable working in a highly visible, performance-driven environment?
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
ASSUMPTION: Launch Potato values candidates who are data-driven, results-oriented, and comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing large-scale budgets and meeting ROAS and revenue KPIs independently can be challenging and stressful
- Working in a dynamic, test-and-learn environment may require frequent adjustments to campaign strategies and tactics
- Collaborating with cross-functional teams may involve navigating different priorities and perspectives
- Keeping up with the latest trends and best practices in Google Ads and digital marketing may require continuous learning and adaptation
ASSUMPTION: These challenges are inherent in the role and require a strong, adaptable candidate to succeed.
📈 Similar Roles Comparison
- Compared to other Senior Performance Marketing Manager roles, this position may have a greater emphasis on independent campaign management and a higher degree of responsibility for driving results
- Launch Potato's focus on digital marketing and customer acquisition sets it apart from other companies in the industry
- Career paths within Launch Potato may offer more opportunities for growth and advancement due to the company's focus on expansion and innovation
ASSUMPTION: Launch Potato's unique focus and growth trajectory make it an attractive option for candidates seeking a challenging and rewarding role in digital marketing.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch, including targeting, bidding, and creative experimentation
- Optimizing an existing campaign's performance by analyzing data, identifying trends, and implementing targeted optimizations to drive higher CTR, reduce CPA, and increase ROAS
- Collaborating with the creative team to develop and test new ad copy and creative assets, and documenting the results in a structured test log
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign life cycle and how this role fits into the broader Paid Media team's strategy?
- How does the company support the professional development and growth of its employees, particularly in the Paid Media team?
- What are the most significant challenges facing the Paid Media team in the next 6-12 months, and how does this role contribute to addressing them?
- How does the company measure and track the performance of its Google Ads campaigns, and what are the key KPIs for this role?
- What opportunities exist for collaboration and knowledge-sharing with other teams within the company, such as the yield team or business leads?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant Google Ads experience and achievements
- Write a cover letter that demonstrates your understanding of Launch Potato's business and the role's responsibilities
- Prepare examples of campaign optimizations and data-driven decision-making to showcase your skills and expertise
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
