Senior Content and Brand Strategy Manager

📌 Core Information

🔹 Job Title: Senior Content and Brand Strategy Manager

🔹 Company: Guidant Financial

🔹 Location: Remote (Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully remote

🚀 Job Overview

Key aspects of this role include:

• Leading AI-driven content strategy to resonate with brand vision and creative ethos
• Crafting and customizing engaging multimedia content across various platforms
• Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma
• Overseeing strategic editorial calendar and managing content flow
• Acting as the creative steward of the brand, ensuring uniformity and narrative coherence
• Collaborating with and leading external creative partners, integrating AI tools to enhance outputs
• Utilizing brand research and audience insights to guide content strategy and visual approach
• Optimizing creative workflows to deliver high-quality, design-focused thought leadership
• Igniting innovative storytelling on social media that embodies the dynamic brand identity
• Supporting product launches and campaigns through integrated, visually captivating content strategies

ASSUMPTION: This role requires a strong background in design, video editing, and branding, with proficiency in relevant tools. The ideal candidate will have a proven track record of creating engaging content and driving brand success.

📋 Key Responsibilities

✅ Leading AI-driven content strategy to align with brand vision and creative ethos

✅ Crafting and customizing engaging multimedia content across various platforms

✅ Producing visually striking assets using tools such as Adobe Creative Cloud, Canva, Figma

✅ Overseeing strategic editorial calendar and managing content flow

✅ Acting as the creative steward of the brand, ensuring uniformity and narrative coherence

✅ Collaborating with and leading external creative partners, integrating AI tools to enhance outputs

✅ Utilizing brand research and audience insights to guide content strategy and visual approach

✅ Optimizing creative workflows to deliver high-quality, design-focused thought leadership

✅ Igniting innovative storytelling on social media that embodies the dynamic brand identity

✅ Supporting product launches and campaigns through integrated, visually captivating content strategies

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong problem-solving skills, adaptability, and the ability to work independently.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field (or equivalent experience)

Experience: 5+ years of experience in design, video editing, and branding

Required Skills:

• Proficient in Adobe Creative Cloud, Canva, Figma, and WordPress
• Strong portfolio demonstrating exceptional design, writing, and visual storytelling
• Solid understanding of branding, social media dynamics, and digital content trends
• Ability to work independently, take initiative, and thrive in a remote environment

Preferred Skills:

• Experience with video strategy, scripting, and editing
• Familiarity with AI tools and their integration into creative processes

ASSUMPTION: Candidates should have a strong background in design and branding, with a portfolio that showcases their ability to create engaging content and drive brand success.

💰 Compensation & Benefits

Salary Range: $80,000 - $95,000 annually

Benefits:

• Comprehensive health coverage (with free premium option)
• Competitive salary
• Paid parental leave
• Generous 401k match
• Paid time off (3 weeks) and paid holidays (11)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Guidant Financial offers competitive benefits to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2003

Company Description:

• Guidant Financial helps individuals secure small business funding to start, buy, or grow a business
• An industry leader in innovative business and franchise funding, offering a full suite of funding options
• Committed to empowering employees to have a meaningful impact on both clients and their own careers

Company Specialties:

• Retirement fund financing
• Unsecured loans
• Small business financing
• Franchise financing
• SBA loans
• Accounting and Tax
• Payroll and Business Services

Company Website: http://www.guidantfinancial.com

ASSUMPTION: Guidant Financial is a well-established company in the financial services industry, with a strong focus on small business funding and a commitment to empowering its employees.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Vice President of Marketing

Work Arrangement: Fully remote, available in select states across the US

Growth Opportunities:

• Potential career progression into leadership or management roles within the marketing department
• Opportunities to work on diverse projects and campaigns, driving brand success
• Chance to collaborate with and learn from experienced marketing professionals

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the marketing department.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Available in select states across the US: AZ, FL, GA, ID, KS, LA, MI, MN, NC, NE, TX, UT, VA, MO

Geographic Context:

• Remote work allows for a flexible work-life balance
• Available in multiple states across the US, offering opportunities for candidates in various locations
• Guidant Financial's headquarters is in Boise, Idaho, with a strong presence in the financial services industry

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The fully remote work arrangement offers candidates the opportunity to work from the comfort of their home office, with a high-speed internet connection required.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role and candidate's experience
• Skills assessment or case study to evaluate the candidate's problem-solving and creative abilities
• Final interview with key stakeholders to ensure a strong fit for the team and company

Key Assessment Areas:

• Creativity and design skills
• Brand strategy and understanding of the Guidant Financial brand
• Problem-solving and adaptability
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on design, branding, and content creation
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Guidant Financial's values
• Include a portfolio or examples of your work that showcase your design and visual storytelling skills

ATS Keywords: Content strategy, brand identity, visual storytelling, Adobe Creative Cloud, Canva, Figma, WordPress, video editing, social media, digital media, creative strategy, SEO, analytics, collaboration, project management, innovation

ASSUMPTION: Guidant Financial uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume can help your application stand out and increase the likelihood of being reviewed by the hiring team.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Canva
• Figma
• WordPress
• AI-driven content tools (as needed)

ASSUMPTION: The ideal candidate will have proficiency in Adobe Creative Cloud, Canva, Figma, and WordPress, with a willingness to learn and integrate AI-driven content tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Adaptability: Embrace change with open arms
• Connection: Building connections matters
• Excellence: Flourish when stepping outside your comfort zone

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment and have a designated workspace at home?
• Are you comfortable using AI-driven content tools and integrating them into your creative process?
• Do you align with Guidant Financial's values of adaptability, connection, and excellence?

ASSUMPTION: Guidant Financial values adaptability, connection, and excellence, seeking candidates who embody these qualities and can thrive in a remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to AI-driven content tools and integrating them into creative processes
• Ensuring brand consistency across various platforms and mediums
• Collaborating effectively with external creative partners and internal teams

ASSUMPTION: The role presents several challenges, including managing multiple projects and deadlines, adapting to new tools, and ensuring brand consistency across various platforms and mediums.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on AI-driven content strategy and integration of AI tools into creative processes
• Industry-specific context: The financial services industry requires a strong understanding of branding, marketing, and customer acquisition strategies
• Career path comparison: This role offers growth opportunities for mid-level to senior marketing professionals, with potential progression into leadership or management roles

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department, with a clear path for career progression for the right candidate.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, incorporating AI-driven content tools
• Creating visually striking and engaging multimedia content for social media platforms, driving brand awareness and customer acquisition
• Managing the editorial calendar and content flow for a rebranding campaign, ensuring brand consistency across all platforms

ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging content, manage projects, and adapt to new tools and technologies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does Guidant Financial support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 90 days?
• How does Guidant Financial measure the success of its content and brand strategy initiatives?
• What is the company's approach to work-life balance and flexible hours in a remote work environment?

ASSUMPTION: These interview questions are designed to help the candidate understand the role, the team, and the company's approach to growth, development, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio or examples of your work that showcase your design and visual storytelling skills
• Prepare for a phone or video screen, in-depth interview, skills assessment, and final interview with key stakeholders
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.