📌 Core Information
🔹 Job Title: DulcoLax Brand Activator
🔹 Company: Opella
🔹 Location: Reading, United Kingdom
🔹 Job Type: Full-Time (Hybrid)
🔹 Category: Marketing & Branding
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting campaign development for DulcoLax brand across various channels
- Analyzing brand performance and driving digital engagement
- Collaborating cross-functionally and managing projects and budgets
- Ensuring marketing excellence and regulatory compliance
ASSUMPTION: This role is part of a 12-month internship program for current BSc or MSc students, focusing on marketing and brand activation for the DulcoLax brand within Opella's Consumer Healthcare division in Western Europe.
📋 Key Responsibilities
✅ Support Campaign Development – Assist in creating and localizing integrated consumer campaigns across TV, digital, and in-store channels
✅ Analyze Brand Performance – Monitor sales, market share, and campaign ROI to uncover insights and opportunities
✅ Drive Digital Engagement – Collaborate on social media content, SEO/SEM initiatives, and website updates
✅ Activate Shopper Marketing – Help bring the brand to life in-store through promotional materials and activations
✅ Collaborate Cross-Functionally – Work with Sales, Innovation, Medical, Regulatory, and Supply Chain teams to ensure seamless execution
✅ Manage Projects & Budgets – Track timelines, budgets, and procurement processes to support marketing excellence
✅ Champion Simplicity & Compliance – Ensure all materials meet regulatory standards and are delivered with clarity and impact
ASSUMPTION: The responsibilities listed are specific to the DulcoLax Brand Activator role and may vary depending on the brand or product focus within Opella's Consumer Healthcare division.
🎯 Required Qualifications
Education: Current BSc or MSc student, ideally in business, marketing, or a related field (MBA is a plus)
Experience: No formal work experience required; however, relevant internships or projects are a plus
Required Skills:
- Fluency in English and confident use of MS Office (especially Excel and PowerPoint)
- Strong analytical skills and passion for understanding consumer behavior
- Organized, proactive, and able to manage multiple projects
- Clear communicator and team player in diverse, multicultural environments
- Adaptable to change and problem-solving mindset
- Motivated by purpose and eager to contribute to meaningful healthcare solutions
Preferred Skills:
- Previous experience in marketing, consumer goods, or a related field
- Fluency in additional languages, particularly European languages
- Knowledge of the consumer healthcare industry or relevant market trends
ASSUMPTION: While not explicitly stated, having some basic knowledge of marketing principles and consumer behavior would be beneficial for this role. Additionally, familiarity with the consumer healthcare industry or relevant market trends could provide a competitive edge.
💰 Compensation & Benefits
Salary Range: £18,000 - £22,000 per annum (AI-estimated, based on entry-level marketing roles in the UK consumer goods industry)
Benefits:
- Hybrid working model with flexibility
- Diverse, inclusive, and supportive culture
- Real ownership of impactful projects
- Learning opportunities from industry leaders
- Chance to shape the future of consumer healthcare
Working Hours: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an AI-estimate based on industry standards for entry-level marketing roles in the UK consumer goods industry. Actual salary may vary depending on factors such as the candidate's qualifications, experience, and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Opella operates in the Retail Health and Personal Care Products industry, focusing on Over-The-Counter (OTC) and Vitamins, Minerals & Supplements (VMS) products
Company Size: Opella has 10,001+ employees globally, providing a large and diverse work environment
Founded: Opella was founded in 2019, making it a relatively new player in the consumer healthcare industry
Company Description:
- Opella is the self-care challenger with the purest and third-largest portfolio in the OTC & VMS market globally
- The company's mission is to bring health in people’s hands by making self-care as simple as it should be
- Opella is headquartered in France and has a presence in over 100 countries worldwide
Company Specialties:
- Over-The-Counter (OTC) products
- Vitamins, Minerals & Supplements (VMS)
- Consumer healthcare
- Brand marketing
Company Website: www.opella.com
ASSUMPTION: Opella's focus on simplicity, innovation, and consumer-centric approach makes it an attractive employer for candidates seeking to make an impact in the consumer healthcare industry.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: The DulcoLax Brand Activator will report directly to the DulcoLax Brand Manager within the Consumer Healthcare division
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Upon completion of the 12-month internship, there may be opportunities for full-time employment within Opella's Consumer Healthcare division
- Gaining experience in brand activation and marketing for a global consumer healthcare company can open doors to various career paths within the industry
- Working on a well-known brand like DulcoLax can provide valuable experience and exposure to help advance one's career
ASSUMPTION: While the role is an internship, there are potential growth opportunities for the right candidate, including full-time employment and exposure to various aspects of the consumer healthcare industry.
🌍 Location & Work Environment
Office Type: Opella's Reading office is a hybrid work environment, offering a mix of on-site and remote work options
Office Location(s): Reading, United Kingdom
Geographic Context:
- Reading is located in the Thames Valley region of England, approximately 40 miles west of London
- The city is known for its vibrant tech industry and offers a mix of urban and rural living
- Reading has excellent transport links, with easy access to London and other major cities
Work Schedule: Full-time (37.5 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds – the opportunity to work on-site and collaborate with team members, as well as the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Opella careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role and company culture
- Final interview or assessment to evaluate problem-solving skills and fit for the role
Key Assessment Areas:
- Communication skills and ability to work effectively in a team
- Analytical skills and problem-solving mindset
- Understanding of consumer behavior and marketing principles
- Adaptability to change and ability to manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for the DulcoLax Brand Activator role
- Demonstrate your understanding of the consumer healthcare industry and Opella's mission
- Showcase your problem-solving skills and ability to work effectively in a team
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
ATS Keywords: DulcoLax, Brand Activator, Marketing, Consumer Healthcare, Campaign Development, Brand Performance, Digital Engagement, Shopper Marketing, Project Management, Regulatory Compliance, Opella, Consumer Goods, OTC, VMS
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and phrases to help their applications pass through Applicant Tracking Systems (ATS) and increase their chances of being considered for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Consumer research and data analysis tools (e.g., SurveyMonkey, SPSS, etc.)
ASSUMPTION: While not explicitly stated, familiarity with relevant marketing, project management, and data analysis tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- All In Together – We support each other and celebrate our differences
- Courageous – We take smart risks and challenge the status quo
- Outcome-Obsessed – We focus on impact and integrity
- Radically Simple – We make things easier for consumers and for each other
Work Style:
- Collaborative and team-oriented, with a focus on open communication and active listening
- Adaptable and proactive, with a willingness to take on new challenges and learn continuously
- Data-driven and analytical, with a strong problem-solving mindset
Self-Assessment Questions:
- Do I thrive in a collaborative, team-oriented environment, and am I an effective communicator?
- Am I adaptable, proactive, and open to learning new skills and taking on challenges?
- Do I have a strong problem-solving mindset and a passion for understanding consumer behavior?
ASSUMPTION: Applicants should assess their fit with Opella's company values and work style to ensure they are a good match for the company culture and the DulcoLax Brand Activator role.
⚠️ Potential Challenges
- Balancing multiple projects and managing tight deadlines
- Navigating a large, global organization and building effective working relationships
- Adapting to a hybrid work environment and maintaining productivity outside of the office
- Gaining a deep understanding of the consumer healthcare industry and Opella's product portfolio
ASSUMPTION: While the DulcoLax Brand Activator role offers many opportunities for growth and learning, applicants should be prepared to face potential challenges related to project management, organizational navigation, and industry knowledge.
📈 Similar Roles Comparison
- Unlike other marketing roles, the DulcoLax Brand Activator role focuses specifically on brand activation and shopper marketing for a single brand within Opella's Consumer Healthcare division
- This role may have more exposure to on-site work and in-store activations compared to other marketing roles within the company
- Career progression in this role could lead to opportunities in brand management, marketing strategy, or other related fields within the consumer healthcare industry
ASSUMPTION: Applicants should consider the unique aspects of the DulcoLax Brand Activator role and how it compares to other marketing roles within Opella or the broader consumer healthcare industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new DulcoLax product launch
- Conducting market research to understand consumer behavior and preferences for DulcoLax products
- Collaborating with the sales team to create in-store promotional materials and activations for DulcoLax
ASSUMPTION: The sample projects listed are specific to the DulcoLax Brand Activator role and may vary depending on the brand or product focus within Opella's Consumer Healthcare division.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the DulcoLax Brand Activator role fit into the broader marketing strategy for Opella's Consumer Healthcare division?
- What opportunities are there for professional development and growth within the company?
- How does Opella support work-life balance for its employees, particularly in a hybrid work environment?
- What are the most challenging aspects of working on the DulcoLax brand, and how can I best prepare for them?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and eagerness to contribute to Opella's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Opella Careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences for the DulcoLax Brand Activator role
- Prepare for your interview by researching Opella, the consumer healthcare industry, and the DulcoLax brand
- Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement
- Follow up with the hiring manager or HR representative within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
