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E-com performance marketing manager

Kimberly-Clark
Full-time
On-site
Remote
🎯 Performance Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: E-com Performance Marketing Manager

πŸ”Ή Company: Kimberly-Clark

πŸ”Ή Location: Russian Federation - Moscow

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-26

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing a team of digital specialists to ensure effective Ecommerce Development department work process
  • Creating and implementing strategy of digital visibility and performance on key e-players
  • Managing Ecommerce A&CP budget
  • Collaborating with E-com sales, marketing, and other teams to achieve overall business objectives
  • Driving innovation and digital disruption to strengthen consumer-centric value realization projects and develop ecosystems

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and e-commerce platforms.

πŸ“‹ Key Responsibilities

βœ… Manage a team of digital specialists to ensure effective Ecommerce Development department work process

βœ… Create and implement strategy of digital visibility and performance on key e-players, including:

  • Onsite performance (in collaboration with E-com sales team) to grow organic search position and increase SOS and win in top-search results due to effective paid tool mix with positive ROAS
  • E-content (in collaboration with Marketing team) to become innovative content market leader and provide all E-com players with best-in-class content including SEO
  • Off-site performance (Paid search and Paid social with data-driven approach) and delivery services development

βœ… Manage Ecommerce A&CP budget

βœ… Collaborate with cross-functional teams to drive innovation and digital disruption, focusing on Social commerce, Off-site performance, and Delivery services development

ASSUMPTION: This role requires a high level of collaboration and communication with various teams to achieve overall business objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of relevant experience in marketing within international FMCG companies

Required Skills:

  • Proven experience in digital marketing and e-commerce platforms
  • Strong leadership and people management skills
  • Excellent command of English, both written and spoken
  • Data-driven approach and strong analytical skills
  • Ability to work in a fast-paced, dynamic environment

Preferred Skills:

  • Experience with marketing automation tools
  • Familiarity with SEO best practices
  • Knowledge of Russian e-commerce landscape

ASSUMPTION: Candidates with experience in managing teams and driving digital marketing strategies in the FMCG industry are strongly encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Moscow, the estimated salary range is β‚½2,500,000 - β‚½3,500,000 per year. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

  • An inspiring challenge within a global company
  • Career opportunities and personalized development
  • Professional and social benefits
  • Great support for good health with medical and dental coverage options
  • Hybrid working schedule
  • Compensation of lunches

Working Hours: Full-time, with a hybrid working schedule (specific office days may vary)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Kimberly-Clark operates in the manufacturing industry, focusing on producing and distributing well-known consumer and professional brands, such as Huggies, Kleenex, Kotex, Depend, and Kimberly-Clark Professional.

Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Kimberly-Clark was founded in 1872 and has since grown into a global leader in its industry.

Company Description:

  • Kimberly-Clark is committed to creating Better Care for a Better World through its products, workplaces, and communities.
  • The company fosters a culture of collaboration, innovation, and purpose-led innovation to create a positive impact on billions of lives worldwide.
  • Kimberly-Clark offers a supportive work environment that prioritizes employee growth and well-being.

Company Specialties:

  • Consumer and professional products
  • Brand management
  • Global marketing and sales
  • Sustainability and corporate social responsibility

Company Website: www.kimberly-clark.com

ASSUMPTION: Kimberly-Clark's large size and global presence provide ample opportunities for career growth and exposure to diverse projects and teams.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, team leadership, and hands-on execution.

Reporting Structure: The E-com Performance Marketing Manager reports directly to the E-commerce Director and oversees a team of digital specialists.

Work Arrangement: This role operates on a hybrid work arrangement, combining on-site work at the Moscow office with remote work.

Growth Opportunities:

  • Potential advancement to a senior-level marketing role within the company
  • Expansion of responsibilities to include additional regions or product categories
  • Development of leadership and management skills through team mentoring and project management

ASSUMPTION: Kimberly-Clark's large size and global presence offer numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The Moscow office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 351 Phelps Dr, Irving, TX 75038, US (Global Headquarters); 311 Gloucester Rd, Wan Chai, Hong Kong, HK; 1400 Holcomb Bridge Rd, Roswell, GA 30076, US; 323 Si Lom Road, Bangkok, Bangkok City 10500, TH; 14 Miles Rd, Perth, WA 6105, AU; Olga Cossettini 1031, Buenos Aires City, Buenos Aires Autonomous City 1107, AR; Avenida Engenheiro Luis Carlos Berrini, 105, Sao Paulo, SP 04571-010, BR; 83 Clemenceau Ave, Singapore, Singapore 239920, SG; 26 Century Blvd, Nashville, TN 37214, US; Jalan SS 7/15, Petaling Jaya, Selangor 47300, MY; 86 Plunket Ave, Auckland, Auckland 2104, NZ; 52 Alfred St S, Sydney, NSW 2061, AU; 7 Williamson Rd, Sydney, NSW 2565, AU; 500 Murphy Dr, Maumelle, AR 72113, US

Geographic Context:

  • Moscow is the capital and largest city of Russia, with a population of over 12 million people.
  • The city is a major political, economic, cultural, and scientific center of Russia and Eastern Europe.
  • Moscow offers a rich cultural scene, with numerous museums, theaters, and historical sites.

Work Schedule: The hybrid work arrangement allows for flexibility in balancing on-site and remote work, with specific office days determined by the team and manager.

ASSUMPTION: The hybrid work arrangement provides a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-depth interviews with the hiring manager and team members
  • Final interview with the E-commerce Director

Key Assessment Areas:

  • Digital marketing and e-commerce expertise
  • Leadership and team management skills
  • Strategic thinking and problem-solving abilities
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with digital marketing strategies, team management, and data-driven decision-making
  • Research Kimberly-Clark's products, mission, and values to demonstrate your enthusiasm for the role and company

ATS Keywords: Digital Marketing, E-commerce, Team Management, Strategic Planning, Data Analysis, SEO, Paid Search, Paid Social, Marketing Automation

ASSUMPTION: Kimberly-Clark's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., Marketo, HubSpot)
  • SEO tools (e.g., SEMrush, Ahrefs)
  • Paid advertising platforms (e.g., Google Ads, Facebook Ads)
  • Data analysis tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Respect
  • Responsibility
  • Fairness
  • Innovation

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-based environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Can you adapt to changing priorities and work effectively under pressure?
  • Do you hold yourself accountable for delivering results and driving success?

ASSUMPTION: Kimberly-Clark values candidates who align with their core values and demonstrate a strong work ethic, collaborative mindset, and commitment to driving results.

⚠️ Potential Challenges

  • Managing a team with diverse skills and backgrounds
  • Balancing multiple priorities and projects simultaneously
  • Adapting to the fast-paced, dynamic nature of the e-commerce industry
  • Working with cross-functional teams and stakeholders to achieve overall business objectives

ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a data-driven approach to decision-making.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on e-commerce performance and requires a strong understanding of digital marketing strategies and tactics
  • In the FMCG industry, e-commerce is a critical growth driver, making this role essential for Kimberly-Clark's overall success
  • This role offers opportunities for career growth within the company, including potential advancement to a senior-level marketing role or expansion of responsibilities

ASSUMPTION: Understanding the unique aspects of this role and its context within the company and industry is crucial for applicants to make informed decisions about their career goals and expectations.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive digital marketing strategy for a new product launch
  • Conducting a competitive analysis of key e-commerce players and identifying opportunities for growth and differentiation
  • Optimizing paid advertising campaigns to improve ROAS and drive sales growth

ASSUMPTION: These sample projects illustrate the types of initiatives and challenges the E-com Performance Marketing Manager may face in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the E-commerce department?
  • How does this role contribute to Kimberly-Clark's overall business strategy and growth objectives?
  • What are the most significant challenges facing the E-commerce team currently, and how can this role help address them?
  • How does Kimberly-Clark support the professional development and growth of its employees?
  • What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the application form
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for your interview by researching Kimberly-Clark's products, mission, and values, as well as the specific challenges and opportunities facing the E-commerce team
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.