📌 Core Information
🔹 Job Title: E-com Performance Marketing Manager
🔹 Company: Kimberly-Clark
🔹 Location: Russian Federation - Moscow
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing a team of digital specialists to ensure effective Ecommerce Development department work process
- Creating and implementing strategy of digital visibility and performance on key e-players
- Managing Ecommerce A&CP budget
- Collaborating with E-com sales, marketing, and other teams to achieve overall business objectives
- Driving innovation and digital disruption to strengthen consumer-centric value realization projects and develop ecosystems
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and e-commerce platforms.
📋 Key Responsibilities
✅ Manage a team of digital specialists to ensure effective Ecommerce Development department work process
✅ Create and implement strategy of digital visibility and performance on key e-players, including:
- Onsite performance (in collaboration with E-com sales team) to grow organic search position and increase SOS and win in top-search results due to effective paid tool mix with positive ROAS
- E-content (in collaboration with Marketing team) to become innovative content market leader and provide all E-com players with best-in-class content including SEO
- Off-site performance (Paid search and Paid social with data-driven approach) and delivery services development
✅ Manage Ecommerce A&CP budget
✅ Collaborate with cross-functional teams to drive innovation and digital disruption, focusing on Social commerce, Off-site performance, and Delivery services development
ASSUMPTION: This role requires a high level of collaboration and communication with various teams to achieve overall business objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of relevant experience in marketing within international FMCG companies
Required Skills:
- Proven experience in digital marketing and e-commerce platforms
- Strong leadership and people management skills
- Excellent command of English, both written and spoken
- Data-driven approach and strong analytical skills
- Ability to work in a fast-paced, dynamic environment
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with SEO best practices
- Knowledge of Russian e-commerce landscape
ASSUMPTION: Candidates with experience in managing teams and driving digital marketing strategies in the FMCG industry are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Moscow, the estimated salary range is ₽2,500,000 - ₽3,500,000 per year. This estimate takes into account the candidate's experience level and the company's size.
Benefits:
- An inspiring challenge within a global company
- Career opportunities and personalized development
- Professional and social benefits
- Great support for good health with medical and dental coverage options
- Hybrid working schedule
- Compensation of lunches
Working Hours: Full-time, with a hybrid working schedule (specific office days may vary)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Kimberly-Clark operates in the manufacturing industry, focusing on producing and distributing well-known consumer and professional brands, such as Huggies, Kleenex, Kotex, Depend, and Kimberly-Clark Professional.
Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Kimberly-Clark was founded in 1872 and has since grown into a global leader in its industry.
Company Description:
- Kimberly-Clark is committed to creating Better Care for a Better World through its products, workplaces, and communities.
- The company fosters a culture of collaboration, innovation, and purpose-led innovation to create a positive impact on billions of lives worldwide.
- Kimberly-Clark offers a supportive work environment that prioritizes employee growth and well-being.
Company Specialties:
- Consumer and professional products
- Brand management
- Global marketing and sales
- Sustainability and corporate social responsibility
Company Website: www.kimberly-clark.com
ASSUMPTION: Kimberly-Clark's large size and global presence provide ample opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, team leadership, and hands-on execution.
Reporting Structure: The E-com Performance Marketing Manager reports directly to the E-commerce Director and oversees a team of digital specialists.
Work Arrangement: This role operates on a hybrid work arrangement, combining on-site work at the Moscow office with remote work.
Growth Opportunities:
- Potential advancement to a senior-level marketing role within the company
- Expansion of responsibilities to include additional regions or product categories
- Development of leadership and management skills through team mentoring and project management
ASSUMPTION: Kimberly-Clark's large size and global presence offer numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The Moscow office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 351 Phelps Dr, Irving, TX 75038, US (Global Headquarters); 311 Gloucester Rd, Wan Chai, Hong Kong, HK; 1400 Holcomb Bridge Rd, Roswell, GA 30076, US; 323 Si Lom Road, Bangkok, Bangkok City 10500, TH; 14 Miles Rd, Perth, WA 6105, AU; Olga Cossettini 1031, Buenos Aires City, Buenos Aires Autonomous City 1107, AR; Avenida Engenheiro Luis Carlos Berrini, 105, Sao Paulo, SP 04571-010, BR; 83 Clemenceau Ave, Singapore, Singapore 239920, SG; 26 Century Blvd, Nashville, TN 37214, US; Jalan SS 7/15, Petaling Jaya, Selangor 47300, MY; 86 Plunket Ave, Auckland, Auckland 2104, NZ; 52 Alfred St S, Sydney, NSW 2061, AU; 7 Williamson Rd, Sydney, NSW 2565, AU; 500 Murphy Dr, Maumelle, AR 72113, US
Geographic Context:
- Moscow is the capital and largest city of Russia, with a population of over 12 million people.
- The city is a major political, economic, cultural, and scientific center of Russia and Eastern Europe.
- Moscow offers a rich cultural scene, with numerous museums, theaters, and historical sites.
Work Schedule: The hybrid work arrangement allows for flexibility in balancing on-site and remote work, with specific office days determined by the team and manager.
ASSUMPTION: The hybrid work arrangement provides a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and team members
- Final interview with the E-commerce Director
Key Assessment Areas:
- Digital marketing and e-commerce expertise
- Leadership and team management skills
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with digital marketing strategies, team management, and data-driven decision-making
- Research Kimberly-Clark's products, mission, and values to demonstrate your enthusiasm for the role and company
ATS Keywords: Digital Marketing, E-commerce, Team Management, Strategic Planning, Data Analysis, SEO, Paid Search, Paid Social, Marketing Automation
ASSUMPTION: Kimberly-Clark's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Fairness
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working with data and using it to inform decision-making?
- Can you adapt to changing priorities and work effectively under pressure?
- Do you hold yourself accountable for delivering results and driving success?
ASSUMPTION: Kimberly-Clark values candidates who align with their core values and demonstrate a strong work ethic, collaborative mindset, and commitment to driving results.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple priorities and projects simultaneously
- Adapting to the fast-paced, dynamic nature of the e-commerce industry
- Working with cross-functional teams and stakeholders to achieve overall business objectives
ASSUMPTION: These challenges can be overcome through strong leadership, effective communication, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on e-commerce performance and requires a strong understanding of digital marketing strategies and tactics
- In the FMCG industry, e-commerce is a critical growth driver, making this role essential for Kimberly-Clark's overall success
- This role offers opportunities for career growth within the company, including potential advancement to a senior-level marketing role or expansion of responsibilities
ASSUMPTION: Understanding the unique aspects of this role and its context within the company and industry is crucial for applicants to make informed decisions about their career goals and expectations.
📝 Sample Projects
- Developing and implementing a comprehensive digital marketing strategy for a new product launch
- Conducting a competitive analysis of key e-commerce players and identifying opportunities for growth and differentiation
- Optimizing paid advertising campaigns to improve ROAS and drive sales growth
ASSUMPTION: These sample projects illustrate the types of initiatives and challenges the E-com Performance Marketing Manager may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the E-commerce department?
- How does this role contribute to Kimberly-Clark's overall business strategy and growth objectives?
- What are the most significant challenges facing the E-commerce team currently, and how can this role help address them?
- How does Kimberly-Clark support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application form
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Kimberly-Clark's products, mission, and values, as well as the specific challenges and opportunities facing the E-commerce team
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
