E-Commerce Brand Lead

📌 Core Information

🔹 Job Title: E-Commerce Brand Lead

🔹 Company: LUXASIA

🔹 Location: Bangkok, Thailand

🔹 Job Type: Hybrid (On-site)

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing end-to-end market P&L and driving brand performance on third-party online marketplaces
• Collaborating with various stakeholders to optimize store operations and business efficiency
• Developing pricing, promotion, and assortment strategies for brands
• Data reporting and presentation to key brand stakeholders
• Demand planning and forecasting using tools and data analytics
• Managing, training, and developing team members

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and team management skills. It is ideal for candidates with a strong background in eCommerce, digital marketing, and project management.

📋 Key Responsibilities

✅ Manage the end-to-end market P&L, including overhead cost management, timely billing, and reporting

✅ Drive brands' performance on third-party online marketplaces and manage the brand stores

✅ Collaborate with different stakeholders to optimize store operations and business efficiency

✅ Build the optimal price, promotion, and assortment strategy for brands

✅ Prepare data reports and presentations for key brand stakeholders

✅ Conduct demand planning and forecasting using tools and data analytics

✅ Manage, train, and develop team members

✅ Perform any other tasks as required by the business, company, and brand

ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and team leadership. Successful candidates will have a proven track record in eCommerce management, digital marketing, and team management.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: Minimum 5 years of eCommerce experience managing clients and brands

Required Skills:

• Proven experience in eCommerce operations and project management
• Clear understanding of digital and social media marketing
• Experience in team management
• Strong analytical and data interpretation skills
• Excellent communication and presentation skills
• Fluency in English

Preferred Skills:

• Experience in luxury retail or luxury goods industry
• Fluency in additional Asian languages
• Knowledge of beauty or cosmetics industry

ASSUMPTION: Candidates with experience in luxury retail or luxury goods industry, as well as those with additional language skills, may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for an E-Commerce Brand Lead role in Bangkok, the estimated salary range is THB 1,500,000 - 2,500,000 per year (USD 45,000 - 75,000).

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry. LUXASIA is the leading omnichannel brand-builder in Asia Pacific, working with over 100 luxury beauty brands.

Company Size: 1,001-5,000 employees. As a mid-sized company, LUXASIA offers a balance between a structured work environment and the agility of a startup.

Founded: 1986. LUXASIA has a rich history and extensive experience in the luxury retail industry.

Company Description:

• LUXASIA enables market entry and brand growth for luxury beauty brands in Asia Pacific
• Offers integrated brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management
• Committed to diversity, equity, and inclusion, with a #OneTeam approach that celebrates differences and embraces change

Company Specialties:

• Luxury Beauty
• Omnichannel
• Brand-building
• Luxury Retail
• Online Commerce
• Distribution
• Skincare
• Cosmetics
• Makeup
• Fragrances
• Luxury Lifestyle
• Consumer Marketing
• Consumer Analytics
• Supply Chain Management

Company Website: http://www.luxasia.com/

ASSUMPTION: LUXASIA's extensive experience in the luxury retail industry and commitment to diversity and inclusion make it an attractive employer for candidates seeking a challenging and rewarding career in the luxury goods sector.

📊 Role Analysis

Career Level: Mid-level to senior management. This role offers opportunities for professional growth and development within the company.

Reporting Structure: The E-Commerce Brand Lead reports directly to the Head of E-Commerce and works closely with various internal teams, such as marketing, data science, and external teams.

Work Arrangement: Hybrid (On-site) with flexibility for remote work as needed.

Growth Opportunities:

• Progression to a senior leadership role within the eCommerce department
• Expansion into other regions or markets within Asia Pacific
• Potential to work on special projects or initiatives that drive company-wide growth

ASSUMPTION: This role offers significant growth opportunities for candidates with strong leadership skills and a proven track record in eCommerce management.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a mix of open-plan and private work areas.

Office Location(s): Bangkok, Thailand

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving luxury retail industry
• The city offers a high quality of life, with excellent dining, entertainment, and cultural attractions
• Bangkok is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM) with flexibility for remote work as needed.

ASSUMPTION: Bangkok's vibrant and multicultural environment, along with its thriving luxury retail industry, makes it an ideal location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Team management and leadership skills
• Communication and presentation skills
• Cultural fit and alignment with LUXASIA's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in eCommerce management, digital marketing, and team leadership
• Research LUXASIA's company culture and values to demonstrate your cultural fit

ATS Keywords: Ecommerce Management, Project Management, Digital Marketing, Social Media Marketing, Team Management, Data Analytics, Demand Planning, Forecasting

ASSUMPTION: LUXASIA's interview process is designed to assess candidates' strategic thinking, data analysis, and team management skills, as well as their cultural fit with the company's core values.

🛠️ Tools & Technologies

• E-commerce platforms (e.g., Shopify, Magento, or custom platforms)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: Candidates should have experience with e-commerce platforms, data analysis tools, and project management tools relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Entrepreneurship
• Speed
• Passion
• Excellence
• Courage
• Transformation

Work Style:

• Collaborative and team-oriented
• Agile and adaptable to change
• Data-driven and analytical
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have strong leadership skills and the ability to manage and develop team members?
• Are you passionate about luxury retail and the beauty industry?

ASSUMPTION: Candidates who align with LUXASIA's core values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a high volume of data and using it to inform strategic decisions
• Balancing the needs of multiple stakeholders, including brands, internal teams, and external partners
• Adapting to a fast-paced, dynamic work environment
• Managing a team remotely and ensuring their professional development

ASSUMPTION: These challenges require strong analytical, communication, and leadership skills, as well as the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• E-Commerce Manager - Responsible for the day-to-day management of e-commerce platforms and teams, with a focus on operational excellence and tactical execution
• E-Commerce Director - Oversees the overall e-commerce strategy and roadmap for the company, with a focus on long-term growth and innovation
• E-Commerce Brand Manager - Manages the e-commerce presence and performance of a specific brand, with a focus on driving sales and market share

ASSUMPTION: The E-Commerce Brand Lead role is distinct from other e-commerce roles in its focus on managing the end-to-end market P&L and driving brand performance on third-party online marketplaces.

📝 Sample Projects

• Developing and implementing a pricing strategy for a luxury beauty brand to optimize sales and market share
• Conducting a comprehensive analysis of a brand's online performance and identifying opportunities for improvement
• Managing a team to execute a high-profile e-commerce launch for a new luxury beauty product

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and team management aspects of the E-Commerce Brand Lead role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does LUXASIA support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does LUXASIA measure the success of its e-commerce brands?
• What are the biggest challenges facing the e-commerce team currently, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the company's culture, growth opportunities, and the specific challenges and priorities of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in eCommerce management, digital marketing, and team leadership
• Research LUXASIA's company culture and values to demonstrate your cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.