E-Commerce & Growth Marketing Manager

📌 Core Information

🔹 Job Title: E-Commerce & Growth Marketing Manager

🔹 Company: Keen

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Freelance (20-40 hours per week)

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote or Hybrid-schedule, office based in Foreshore, Cape Town)

🚀 Job Overview

Key aspects of this role include:

• Managing marketing calendars and coordinating timelines across teams
• Overseeing the execution of campaigns and product launches
• Ensuring the production and deployment of marketing assets across various channels
• Collaborating with a fast-growing U.S. brand and a globally-minded team
• Leading and innovating in the domain of digital marketing

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Manage the marketing calendar and coordinate timelines across internal teams and external partners

✅ Oversee planning and execution of product launches, promotional campaigns, and channel-specific activations

✅ Brief designers, copywriters, and creative partners on asset needs

✅ Review assets for accuracy, brand alignment, and readiness for deployment

✅ Maintain a well-organized asset library and manage versioning and sharing across stakeholders

✅ Build and schedule email and SMS campaigns and automated flows in Klaviyo and Postscript

✅ Apply testing strategies and performance best practices to campaign execution

✅ Manage site merchandising and product updates on Shopify, including building campaign-specific landing pages

✅ Support execution of loyalty, referral, and affiliate programs

✅ Assist with SEO optimization of landing pages and product content

✅ Coordinate go-to-market execution across channels (email, SMS, website, social)

✅ Troubleshoot roadblocks, communicate updates clearly, and maintain momentum across multiple initiatives

ASSUMPTION: This role involves a high degree of multitasking and requires the ability to prioritize tasks and manage time effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years in CRM, email marketing, or lifecycle roles (e-commerce or DTC experience preferred)

Required Skills:

• Advanced experience with Klaviyo and Shopify, including setup, integrations, and migrations
• Strong grasp of segmentation, suppression logic, and automation flows
• Comfortable building and editing HTML and JSON for template customization
• Excellent attention to detail
• Confident working across tools like Attentive, LoyaltyLion, Ordergroove, Segment, and Zendesk
• Strong understanding of UTM structures, deliverability best practices, and tracking
• Effective communicator who can confidently lead conversations with technical and non-technical stakeholders
• Adaptable and solutions-oriented

Preferred Skills:

• Experience with additional marketing channels (e.g., PPC, social media, SEO)
• Familiarity with the e-commerce industry and trends
• Proven track record of driving growth and improving campaign performance

ASSUMPTION: Candidates with experience in e-commerce or DTC brands may have an advantage in understanding the unique challenges and opportunities of this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is competitive and based on experience. The estimated range for a mid-level marketing manager in Cape Town is ZAR 400,000 - ZAR 600,000 per year (source: Glassdoor).

Benefits:

• Remote or hybrid-schedule work arrangement
• Collaboration with a fast-growing U.S. brand and a globally-minded team
• Autonomy to lead and innovate in the domain of digital marketing
• Career growth opportunities in a fast-moving organization
• Birthday leave
• Professional development budget

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Keen is a full-service digital marketing agency that transforms companies by designing best-in-class experiences driven by strong creative and consumer data. They combine these capabilities into a single solution to create unified brand experiences that change industries and foster meaningful relationships with users.

Company Size: Keen is a small company with 11-50 employees, which may offer a more intimate work environment and opportunities for close collaboration with leadership.

Founded: Keen was founded in Atlanta, GA, and has since expanded its operations globally.

Company Description:

• Keen strives to provide world-class client management, work, and results by living out its core values.
• The company combines data and engaging creative to deliver meaningful business results.
• Keen works with clients to design best-in-class experiences driven by strong creative and consumer data.

Company Specialties:

• Digital marketing
• PPC
• Google Ads
• Paid search
• Paid social
• Social media marketing
• SEO
• Search engine marketing
• Search engine optimization
• Facebook ads
• Instagram ads
• LinkedIn ads
• Pinterest ads
• Snapchat ads

Company Website: http://www.workwithkeen.com

ASSUMPTION: Working with Keen may provide opportunities to collaborate with a diverse range of clients and industries, as well as exposure to cutting-edge marketing strategies and technologies.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in CRM, email marketing, or lifecycle roles.

Reporting Structure: The E-Commerce & Growth Marketing Manager will report directly to the client and collaborate closely with internal teams, including creative, marketing, and eComm teams.

Work Arrangement: This role offers a hybrid work arrangement, with the option to work remotely or from the office in Foreshore, Cape Town.

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company as it grows
• Opportunity to work with a diverse range of clients and industries
• Possibility to gain exposure to new marketing channels and strategies

ASSUMPTION: As a small company, Keen may offer more opportunities for career growth and advancement than larger organizations.

🌍 Location & Work Environment

Office Type: Keen's office is based in Foreshore, Cape Town, offering a modern and collaborative work environment.

Office Location(s): Foreshore, Cape Town

Geographic Context:

• Cape Town is a vibrant city with a rich cultural heritage and a thriving tech industry.
• The Foreshore area is centrally located and offers easy access to public transportation, shopping, and dining options.
• Cape Town's Mediterranean climate and natural beauty make it an attractive place to live and work.

Work Schedule: The work schedule for this role is 40 hours per week, with flexibility for remote work.

ASSUMPTION: Working in Cape Town may offer a unique blend of urban and outdoor experiences, as well as opportunities to engage with a diverse and multicultural community.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the client to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
• Final interview with the Keen team to discuss career growth and company culture

Key Assessment Areas:

• Problem-solving and strategic thinking
• Communication and interpersonal skills
• Attention to detail and organizational skills
• Cultural fit and alignment with Keen's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Research Keen's clients and industry to demonstrate your understanding of the company and its work
• Be prepared to discuss your approach to managing multiple projects and stakeholders

ATS Keywords: Digital Marketing, Project Management, Email Marketing, Klaviyo, Shopify, SEO, Creative Workflows, Campaign Management, Communication, Attention to Detail, Automation, Site Merchandising, Problem Solving, Team Coordination, Performance Optimization, Customer Experience

ASSUMPTION: The interview process for this role may be tailored to the specific needs of the client and may involve additional or different steps than those outlined above.

🛠️ Tools & Technologies

• Klaviyo
• Shopify
• Attentive
• LoyaltyLion
• Ordergroove
• Segment
• Zendesk
• HTML
• JSON

ASSUMPTION: Familiarity with additional marketing channels and tools may be an advantage in this role, as they may be required to work with a diverse range of clients and projects.

👔 Cultural Fit Considerations

Company Values:

• World-class client management
• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-driven and focused on delivering meaningful business outcomes
• Adaptable and able to work in a fast-paced, dynamic environment
• Strong communication and interpersonal skills
• Attention to detail and commitment to quality

Self-Assessment Questions:

• Do you have experience working with e-commerce or DTC brands, and how have you contributed to their growth and success?
• Can you describe a time when you had to manage multiple projects and stakeholders, and how did you ensure that everything was completed on time and to a high standard?
• How do you stay up-to-date with the latest marketing trends and technologies, and how have you applied this knowledge in your previous roles?

ASSUMPTION: Keen places a strong emphasis on cultural fit and may use the interview process to assess candidates' alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and the ability to prioritize tasks effectively
• Working with a diverse range of clients and industries may present unique challenges and require adaptability and flexibility
• The hybrid work arrangement may require candidates to be self-motivated and able to manage their time effectively when working remotely
• The fast-paced and dynamic nature of the role may require candidates to be comfortable with change and able to adapt quickly to new situations

ASSUMPTION: These potential challenges are not exhaustive and may vary depending on the specific needs of the client and the projects assigned to the E-Commerce & Growth Marketing Manager.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or an E-Commerce Marketing Manager, but with a stronger focus on project management and cross-functional collaboration
• In comparison to other marketing roles, this position requires a unique blend of skills and experience in both marketing and project management
• Career progression in this role may lead to opportunities in marketing leadership, client management, or agency-side roles

ASSUMPTION: The specific career path for this role may vary depending on the candidate's skills, experience, and the opportunities available within Keen and its client base.

📝 Sample Projects

• Managing the launch of a new e-commerce platform for a fast-growing DTC brand
• Coordinating a cross-channel marketing campaign to promote a limited-time product offer
• Optimizing email marketing automation flows to improve customer engagement and retention

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that the E-Commerce & Growth Marketing Manager may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role will fit into it?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Keen support the professional development and career growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?
• How does Keen measure the success of its marketing campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns and their results to discuss during the interview
• Research Keen's clients and industry to demonstrate your understanding of the company and its work
• Be prepared to discuss your approach to managing multiple projects and stakeholders
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.