E-commerce Performance Marketing Manager

📌 Core Information

🔹 Job Title: E-commerce Performance Marketing Manager

🔹 Company: Belkin

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, managing, and optimizing Amazon advertisements to maximize e-commerce sales
• Collaborating with cross-functional teams to drive business growth
• Analyzing data and sales performance to inform strategic decisions
• Proposing and implementing operational improvements

ASSUMPTION: This role requires a strong understanding of the local market and consumer behavior in Japan, as well as proficiency in both Japanese and English.

📋 Key Responsibilities

✅ Media Strategy and Planning: Develop and execute media strategies for Amazon and Rakuten platforms

✅ Keywords Mining: Identify and collect relevant keywords for campaign setup

✅ Campaign Setup and Launch: Create and launch campaigns for Amazon Sponsored Ads and Amazon DSP

✅ Campaign Management: Monitor and optimize bidding, budgeting, targeting, and progress for campaigns

✅ Data Analysis: Analyze campaign performance and sales data to inform strategy and improve results

✅ Operational Improvements: Propose and discuss operational enhancements to drive business growth

ASSUMPTION: This role may require occasional work on weekends or evenings to monitor campaign performance and address any issues that arise.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 2 years of Amazon Advertising experience in Japan

Required Skills:

• Proven experience in Amazon Advertising, with a focus on Sponsored Ads and Amazon DSP
• Strong keywords mining skills for Amazon advertisements
• Ability to set up, launch, and optimize Amazon advertising campaigns
• Proficient in Excel and data aggregation/analysis using functions such as SUMIF, Vlookup, and Pivot Table
• Fluency in Japanese (native or business level) and proficiency in English
• Strong understanding of the local culture and business environment in Japan

Preferred Skills:

• Experience in e-Commerce consulting or digital advertising industry
• Experience in web marketing or managing listing ads and SNS ads

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong analytical and problem-solving skills, as well as the ability to work independently and in a team environment.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Tokyo, the estimated salary range is ¥6,000,000 - ¥8,000,000 per year. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Health insurance and pension plans
• Commuting allowance
• Paid time off (vacation, sick leave, and national holidays)
• Employee discounts on Belkin products

Working Hours: Full-time position with standard Japanese working hours (9:00 AM - 5:30 PM, Monday - Friday), with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Belkin operates in the consumer electronics manufacturing industry, with a focus on connectivity solutions, audio, and home automation products.

Company Size: Belkin is a mid-sized company with 1,001-5,000 employees globally, offering a collaborative and innovative work environment.

Founded: Belkin was founded in 1983 in Southern California, with a mission to connect people and technology to improve daily life.

Company Description:

• Belkin is a global technology company with a human-centric design approach
• The company offers a wide range of products, including speakers and headphones, chargers and surge protectors, and smart home solutions
• Belkin is committed to creating unique and rewarding consumer experiences, with a focus on innovation and cross-functional collaboration

Company Specialties:

• Speakers & Headphones
• Chargers & Surge Protectors
• MagSafe & Magnetic Accessories
• Screen Protectors
• Cables & Adapters
• KVM and Cybersecurity Solutions
• Docks and Hubs
• Smart Home
• Smart Water Sensors

Company Website: www.belkin.com

ASSUMPTION: Belkin's global presence and diverse product offerings provide opportunities for career growth and exposure to various aspects of the consumer electronics industry.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the company's marketing department.

Reporting Structure: The E-commerce Performance Marketing Manager reports directly to the Marketing Director and works closely with cross-functional teams, including sales, product management, and e-commerce.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates.

Growth Opportunities:

• Advancement to a senior marketing role or management position within the company
• Expansion of responsibilities to include additional e-commerce platforms or regions
• Opportunities to work on special projects or initiatives to drive business growth

ASSUMPTION: This role offers a unique opportunity to gain experience in e-commerce marketing and Amazon Advertising, with the potential for career advancement within the company.

🌍 Location & Work Environment

Office Type: Belkin's Tokyo office is a modern, collaborative workspace with open-plan seating and dedicated meeting rooms.

Office Location(s): Chiyoda-ku, Tokyo

Geographic Context:

• Tokyo is a major global city with a vibrant economy and diverse cultural scene
• The office is located in the Chiyoda-ku district, offering easy access to public transportation and nearby amenities
• Tokyo's fast-paced and competitive business environment provides ample opportunities for professional growth and development

Work Schedule: Standard Japanese working hours (9:00 AM - 5:30 PM, Monday - Friday), with occasional overtime as needed

ASSUMPTION: Working in Tokyo offers a unique blend of cultural experiences and professional opportunities, with the potential for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and cross-functional team members
• Final interview with the Marketing Director

Key Assessment Areas:

• Understanding of Amazon Advertising and e-commerce marketing strategies
• Analytical and problem-solving skills
• Communication and presentation skills
• Cultural fit and alignment with Belkin's values

Application Tips:

• Highlight relevant experience and achievements in Amazon Advertising and e-commerce marketing
• Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Amazon Advertising, Amazon Sponsored Ads, Amazon DSP, e-commerce marketing, keywords mining, campaign setup, campaign optimization, data analysis, sales data analysis

ASSUMPTION: Belkin's interview process is designed to assess candidates' technical skills, cultural fit, and ability to contribute to the company's growth and success.

🛠️ Tools & Technologies

• Amazon Advertising Platform (Amazon Sponsored Ads, Amazon DSP)
• Microsoft Excel
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Inspire people to be ready for today
• Connect people and technology to improve daily life
• Collaborate and innovate to drive business growth

Work Style:

• Collaborative and cross-functional team environment
• Focus on continuous learning and improvement
• Open and inclusive work culture that values diversity and inclusion

Self-Assessment Questions:

• Do you align with Belkin's mission to connect people and technology to improve daily life?
• Are you comfortable working in a collaborative and cross-functional team environment?
• Do you thrive in a fast-paced and dynamic work environment that prioritizes innovation and continuous learning?

ASSUMPTION: Belkin values candidates who are passionate about connecting people and technology, and who are committed to driving business growth through collaboration and innovation.

⚠️ Potential Challenges

• Managing a large volume of data and campaign performance metrics
• Keeping up with the fast-paced and ever-changing e-commerce landscape
• Balancing the demands of multiple stakeholders, including internal teams and external partners
• Adapting to Belkin's unique company culture and work environment

ASSUMPTION: These challenges can be overcome through strong analytical skills, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on Amazon Advertising and e-commerce marketing
• This role offers the opportunity to work with a global technology company with a strong brand and diverse product offerings
• Career progression in this role may lead to management or senior marketing positions within the company

ASSUMPTION: This role offers unique opportunities for professional growth and development within the e-commerce marketing and Amazon Advertising fields.

📝 Sample Projects

• Developing and executing a comprehensive Amazon Advertising strategy for a new product launch
• Analyzing sales data and campaign performance to identify trends and optimize advertising spend
• Collaborating with cross-functional teams to improve e-commerce listings and drive organic sales growth

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, and provide insight into the types of initiatives candidates may be expected to work on.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Belkin support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Belkin measure the success of its e-commerce marketing campaigns?
• What are the most rewarding aspects of working at Belkin, according to current employees?

ASSUMPTION: These questions are designed to provide insight into the company's culture, work environment, and expectations for the role, allowing candidates to make an informed decision about their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Belkin Careers website
• Tailor your resume and cover letter to highlight your relevant experience and qualifications for this role
• Prepare for interviews by researching Belkin's products, company values, and industry trends
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.