E-commerce SEO Content Intern

📌 Core Information 🔹 Job Title: E-commerce SEO Content Intern 🔹 Company: Coty 🔹 Location: Barcelona, Catalonia, Spain 🔹 Job Type: Intern 🔹 Category: E-commerce, SEO, Content Creation 🔹 Date Posted: May 11, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: On-site (Hybrid) 🚀 Job Overview Coty's E-commerce SEO Content Intern role focuses on driving organic traffic and conversion rates for the company's products across various online platforms. Key aspects include: 1. Content Optimization: Analyze, review, and update product pages to improve SEO rankings, visibility, and conversion rates. 2. Keyword Research: Conduct keyword analysis to optimize product descriptions, meta tags, and content strategy. 3. Amazon & Retail Media SEO: Optimize Amazon PDP/PDP+, A+ and Brandstores, and ensure product pages are fully optimized before launching Retail Media campaigns. 4. Collaboration: Work with content teams, trade specialists, and media teams to ensure SEO best practices are implemented across all platforms. 5. Competitor Analysis: Track competitor SEO strategies and suggest improvements to enhance product positioning and discoverability. 6. Technical SEO Support: Assist in website audits and implementing SEO enhancements. ASSUMPTION: This role requires a strong understanding of SEO principles and a proactive approach to learning and implementing best practices in a fast-paced, international environment. 📋 Key Responsibilities ✅ Content Optimization: - Analyze, review, and update product pages to improve SEO rankings, visibility, and conversion rates. - Conduct keyword research to optimize product descriptions, meta tags, and content strategy. - Optimize Amazon PDP/PDP+, A+ and Brandstores, and ensure product pages are fully optimized before launching Retail Media campaigns. - Monitor SEO performance using tools like UGAM, SimilarWeb, and Semrush, and develop strategies to boost organic rankings. - Support media team to ensure digital orchestrations for all media plans and follow-up campaigns reporting. - Collaborate with content teams, trade specialists, and media teams to ensure SEO best practices are implemented across all platforms. - Track competitor SEO strategies and suggest improvements to enhance product positioning and discoverability. - Assist in website audits and implementing SEO enhancements. ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to work effectively in a cross-functional team environment. 🎯 Required Qualifications Education: - Pursuing a bachelor's degree in Marketing, Communications, or a related field. Experience: - 0-2 years of experience in SEO, digital marketing, or a related field. Required Skills: - Understanding of SEO principles, keyword research, and content optimization. - Basic knowledge using Semrush, SimilarWeb, Screaming Frog, Helium 10, and social listening tools (a plus). - Basic knowledge of Amazon SEO, Retail Media, and e-commerce best practices. - Good communication and interpersonal skills. - Excellent written and verbal communication skills in English. - Experience with web design tools (Photoshop, Canva, etc.) is a plus. - Proactive, detail-oriented, and eager to learn. - Demonstrates 'own it, drive it' and 'think like a start-up' values. Preferred Skills: - Basic knowledge of programming languages (HTML, CSS, JavaScript) is a plus. - Experience with SEO tools like Google Search Console, Google Analytics, and Google Tag Manager is a plus. ASSUMPTION: Candidates should have a strong foundation in SEO principles and a willingness to learn and adapt in a fast-paced environment. 💰 Compensation & Benefits Salary Range: €1,200 - €1,800 per month (based on industry standards for entry-level SEO roles in Barcelona) Benefits: - Remunerated internship. - Prolongable 6-month internship. - Hybrid flexible working model enabling interns to balance remote and office-based work and promote studies and work-life balance. Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range is an estimate based on industry standards for entry-level SEO roles in Barcelona. The actual salary may vary depending on the candidate's qualifications and experience. 📌 Applicant Insights 🔍 Company Context Industry: Beauty and Personal Care Company Size: 10,001+ employees Founded: 1904 Headquarters: Amsterdam, North Holland, Netherlands Description: Coty is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. Coty celebrates the entire human kaleidoscope and cultivates a culture of fearless kindness, striving to be an equal opportunities employer. Specialties: Fragrances, Color Cosmetics, and Skin & Body Care Website: 📊 Role Analysis Career Level: Entry-level (0-2 years) Reporting Structure: Reports directly to the E-commerce SEO Content Trade Specialist. Work Arrangement: Hybrid (on-site and remote work) Growth Opportunities: - Gain hands-on experience in SEO, digital marketing, and e-commerce growth strategies. - Develop a strong understanding of the beauty industry and e-commerce best practices. - Collaborate with various teams to enhance your professional network and skillset. 🌍 Location & Work Environment Office Type: Hybrid (on-site and remote work) Office Location: Barcelona, Catalonia, Spain Geographic Context: - Barcelona is the capital and largest city of Catalonia, with a population of over 1.6 million people. - The city is known for its vibrant culture, rich history, and beautiful architecture. - Barcelona is a major economic hub and a popular tourist destination, with a diverse and multicultural population. - The city offers a high quality of life, with a mild Mediterranean climate, excellent food, and numerous cultural attractions. Work Schedule: Full-time (40 hours per week), with flexible remote work options. ASSUMPTION: Barcelona offers a dynamic and multicultural work environment, with numerous opportunities for professional growth and development. 💼 Interview & Application Insights Typical Process: 1. A telephone/online introductory meeting. 2. A first online/in-person interview. 3. A second interview. 4. Receive a proposal with the terms of employment. Key Assessment Areas: - SEO knowledge and skills. - Communication and interpersonal skills. - Problem-solving abilities. - Cultural fit and alignment with Coty's values. Application Tips: 1. Tailor your resume and cover letter to highlight your SEO skills, relevant experience, and enthusiasm for the role. 2. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 3. Research Coty's company culture and values to demonstrate your fit with the organization. ATS Keywords: SEO, E-commerce, Content Optimization, Keyword Research, Amazon SEO, Retail Media, SEO Tools, Semrush, SimilarWeb, Screaming Frog, Helium 10, Communication Skills, Web Design Tools, Proactive, Detail-Oriented, Eager to Learn. ASSUMPTION: The interview process will focus on assessing your technical SEO skills, problem-solving abilities, and cultural fit with Coty's values and work environment. 🛠️ Tools & Technologies - SEO tools: Semrush, SimilarWeb, Screaming Frog, Helium 10, UGAM, Google Search Console, Google Analytics, Google Tag Manager. - Web design tools: Photoshop, Canva. - Project management tools: Asana, Trello, Jira. - E-commerce platforms: Shopify, Magento, BigCommerce, WooCommerce. - Content management systems: WordPress, Drupal, Adobe Experience Manager. - Collaboration tools: Microsoft Office Suite, Google Workspace, Slack, Microsoft Teams. 👔 Cultural Fit Considerations Company Values: - Fearless: Coty encourages employees to challenge convention and take calculated risks to drive innovation and growth. - Forward: Coty is committed to continuous learning, improvement, and staying ahead of industry trends. - You: Coty celebrates individuality and empowers employees to bring their unique perspectives and ideas to the table. Work Style: - Coty fosters a supportive and inclusive work environment, where employees feel valued and empowered to succeed. - The company encourages cross-functional collaboration and knowledge-sharing to drive collective success. - Coty values diversity, equity, and inclusion, and strives to create an open and inclusive workplace where all employees can be their authentic selves. Self-Assessment Questions: 1. How do you approach challenging conventional wisdom in your work? 2. Can you provide an example of a time when you took a calculated risk to drive innovation or improvement? 3. How do you stay up-to-date with industry trends and best practices in SEO and digital marketing? 4. How do you balance working independently and collaborating with cross-functional teams to achieve common goals? 5. How do you ensure that your work aligns with Coty's values and contributes to the company's overall success? ASSUMPTION: Coty values employees who are proactive, innovative, and committed to driving the company's success through their unique skills, perspectives, and ideas. ⚠️ Potential Challenges 1. Steep Learning Curve: The role may require a steep learning curve, as you will be exposed to various aspects of SEO, e-commerce, and digital marketing. 2. Fast-Paced Environment: Coty operates in a fast-paced and dynamic industry, which may require you to adapt quickly to changes and new priorities. 3. Cross-Functional Collaboration: Working with multiple teams and stakeholders may present communication and coordination challenges. 4. Work-Life Balance: Balancing remote and on-site work may require strong time management and organizational skills to maintain a healthy work-life balance. ASSUMPTION: Addressing these challenges requires strong problem-solving skills, adaptability, and a proactive approach to learning and growth. 📈 Similar Roles Comparison 1. E-commerce SEO Specialist: This role focuses more on tactical SEO implementation and less on content creation and optimization. 2. Digital Marketing Specialist: This role may involve broader digital marketing strategies, rather than focusing specifically on SEO and e-commerce. 3. Content Strategist: This role may focus more on content creation and less on SEO and e-commerce optimization. ASSUMPTION: Each role requires a unique skillset and may offer different career growth opportunities within the beauty and personal care industry. 📝 Sample Projects 1. E-commerce SEO Audit: Conduct a comprehensive audit of an e-commerce website to identify and prioritize SEO improvements, including technical SEO issues, content gaps, and keyword optimization opportunities. 2. Amazon SEO Optimization: Develop and implement a strategy to optimize Amazon product listings for maximum visibility and conversion rates, using tools like Helium 10 and Amazon SEO tools. 3. Retail Media Campaign Optimization: Analyze and optimize existing retail media campaigns to improve performance and ROI, using tools like UGAM and SimilarWeb. ASSUMPTION: These sample projects demonstrate the hands-on, data-driven approach required to succeed in the E-commerce SEO Content Intern role. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team Structure: How is the SEO content team structured, and how will I collaborate with other teams, such as media and marketing departments? 3. Growth Opportunities: What opportunities are there for professional growth and development within this role and the company? 4. Work Environment: How does the company support work-life balance, and what resources are available to help employees succeed in their roles? 5. Company Culture: How does the company foster a culture of innovation, collaboration, and inclusivity, and what initiatives are in place to support these values? ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and work environment. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this link: 2. Tailor your resume and cover letter to highlight your SEO skills, relevant experience, and enthusiasm for the role. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 4. Research Coty's company culture and values to demonstrate your fit with the organization. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.