📌 Core Information
🔹 Job Title: Ear, Nose, Throat Marketing Director, OLM International
🔹 Company: Medtronic
🔹 Location: Lausanne, Vaud, Switzerland (with remote flexibility)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (remote and on-site)
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing marketing team across international markets
- Driving strategic marketing programs to increase market share and penetration
- Managing regional sponsorships and partnerships
- Collaborating with global and regional business teams to align marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the medical devices industry and its regulatory landscape.
📋 Key Responsibilities
✅ Lead and mentor a team of experienced marketers, driving performance, talent development, and a culture of engagement and inclusion
✅ Design and execute integrated marketing programs to increase market share, penetration, and expand new product launches
✅ Own regional sponsorships and partnerships, from ideation to activation
✅ Oversee content strategies that elevate Medtronic’s brand and reputation
✅ Leverage omni-channel marketing using a mix of paid, owned, earned, and shared media
✅ Establish KPIs and tracking systems to evaluate performance and identify new opportunities
✅ Lead Medtronic’s regional presence at key congresses and conferences
ASSUMPTION: This role involves a significant amount of strategic planning, cross-functional collaboration, and global team management.
🎯 Required Qualifications
Education: Bachelor’s degree required; Master’s or advanced degree preferred
Experience: Minimum of 10 years of relevant experience (or 8+ with an advanced degree), including 7+ years in people management roles. Previous experience in the medical devices industry is essential.
Required Skills:
- Proven leadership experience with the ability to lead, inspire, and develop high-performing, cross-functional teams across regions
- Deep functional expertise in downstream marketing and commercial operations, with a track record of driving business growth and market development
- Strong strategic mindset, business acumen, and the ability to navigate complex, matrixed global organizations
- Fluency in English; proficiency in additional languages is a plus
Preferred Skills:
- Experience working in a global, matrixed organization
- Knowledge of the ENT market and customer needs
- Familiarity with regulatory landscapes in international markets
ASSUMPTION: Candidates with a strong background in marketing, leadership, and the medical devices industry will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: Medtronic offers a competitive salary. The exact range will depend on the candidate's experience and qualifications. For this role, we estimate the salary range to be between CHF 150,000 and CHF 200,000 per year.
Benefits:
- Flexible benefits package
- Annual long-term incentive plan
Working Hours: Full-time position with a standard workweek of 40 hours. Some flexibility in working hours may be available.
ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in the medical devices industry. The final offer will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Medtronic operates in the medical equipment manufacturing industry, focusing on healthcare technology and innovative medical solutions.
Company Size: Medtronic is a large organization with over 95,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Medtronic was founded in 1949 and has since grown into a global leader in medical technology.
Company Description:
- Medtronic leads global healthcare technology, boldly attacking the most challenging health problems facing humanity by searching out and finding solutions.
- Their mission is to alleviate pain, restore health, and extend life, uniting a global team of passionate people to engineer the extraordinary.
- Medtronic is committed to diversity, inclusion, and creating a culture where everyone can thrive.
Company Specialties:
- Cardiac and vascular devices
- Diabetes management
- Neuromodulation
- Respiratory and monitoring
- Surgical innovations
Company Website: www.medtronic.com
ASSUMPTION: Medtronic's large size and global presence offer applicants a unique opportunity to work on diverse projects and contribute to a significant impact on the healthcare industry.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the VP, International.
Reporting Structure: The Marketing Director will lead a team of experienced marketers, with the potential for further expansion.
Work Arrangement: This is a hybrid role, requiring a mix of remote and on-site work. The exact work arrangement will be determined based on business needs and the candidate's preferences.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities
- Opportunities to work on diverse projects across international markets
- Possibility to progress into more senior leadership roles within Medtronic
ASSUMPTION: This role offers significant growth opportunities, both in terms of team expansion and career progression within Medtronic.
🌍 Location & Work Environment
Office Type: Medtronic's Lausanne office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Lausanne, Vaud, Switzerland (with remote flexibility)
Geographic Context:
- Lausanne is a vibrant city located on the shores of Lake Geneva, offering a high quality of life and a rich cultural scene.
- Switzerland is known for its strong economy, political stability, and high standard of living.
- The region is home to a thriving medical technology industry, providing ample opportunities for networking and professional growth.
Work Schedule: The standard workweek is 40 hours, with some flexibility in working hours and the option to work remotely.
ASSUMPTION: The hybrid work arrangement and flexible working hours provide applicants with a good work-life balance while still offering the opportunity to collaborate and build relationships with team members in person.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the VP, International
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Industry knowledge and understanding of the medical devices market
- Cultural fit and alignment with Medtronic's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing, leadership, and medical devices industry experience
- Prepare examples of your strategic marketing initiatives, team management successes, and problem-solving skills
- Research Medtronic's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
ATS Keywords: Marketing strategies, team leadership, people development, market analysis, budget management, integrated marketing, content strategy, KPI establishment, omni-channel marketing, cross-functional collaboration, business growth, regulatory knowledge, customer needs understanding, performance evaluation, talent development, engagement culture
ASSUMPTION: Applicants should focus on demonstrating their strategic marketing expertise, leadership skills, and industry knowledge throughout the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Applicants should be comfortable using a range of marketing, project management, and collaboration tools to manage their workload and collaborate with their team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centered
- Integrity
- Quality
- Inclusion & diversity
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you embody Medtronic's values in your daily work?
- Describe a time when you had to adapt to significant changes in your work environment. How did you handle it?
- How do you foster a culture of engagement and inclusion within your team?
ASSUMPTION: Applicants should assess their fit with Medtronic's values and work style preferences to ensure a successful and fulfilling career with the company.
⚠️ Potential Challenges
- Managing a team across international markets with varying time zones and cultural nuances
- Navigating a complex, matrixed global organization
- Balancing strategic planning with day-to-day tactical execution
- Adapting to a hybrid work arrangement and maintaining team cohesion remotely
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the ENT market and international marketing strategy
- Compared to other marketing director roles, this position offers a higher level of strategic influence and global impact
- Career progression opportunities may include moving into more senior leadership roles within Medtronic's marketing organization or exploring other functional areas within the company
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a strategic marketing plan to launch a new ENT product in the European market
- Managing regional sponsorships and partnerships to elevate Medtronic's brand and reputation in key international markets
- Conducting market research and analysis to identify new opportunities for growth and expansion within the ENT market
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they align with the responsibilities and goals of this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- How does Medtronic support the professional development and growth of its marketing team members?
- Can you provide examples of successful marketing campaigns or initiatives led by the team in the past?
- What are the key priorities for this role in the first 90 days?
- How does Medtronic foster a culture of innovation and continuous improvement within its marketing organization?
ASSUMPTION: Applicants should use the interview process to gather information about the team, company culture, and growth opportunities to ensure a strong fit with the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://medtronic.wd1.myworkdayjobs.com/MedtronicCareers/job/Lausanne-Vaud-Switzerland/Marketing-Director--OLM-International_R31578-1
- Tailor your resume and cover letter to highlight your relevant marketing, leadership, and medical devices industry experience
- Prepare examples of your strategic marketing initiatives, team management successes, and problem-solving skills
- Research Medtronic's mission, values, and recent projects to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
