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[쿠팡] Eats Sr. Growth Marketing Manager (그로스 마케팅 매니저/경력)

Coupang
Full-time
On-site
Seoul, Seoul, South Korea
🚀 Growth Marketing

📌 Core Information

🔹 Job Title: Eats Sr. Growth Marketing Manager (그로스 마케팅 매니저/경력)

🔹 Company: Coupang

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

  • Leading customer marketing team to implement marketing strategies for acquiring new customers
  • Setting goals related to order volume and customer behavior metrics
  • Developing specific marketing strategies to achieve these goals
  • Collaborating with relevant departments to ensure efficient and effective marketing campaigns

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and customer behavior.

📋 Key Responsibilities

✅ Lead the customer marketing team to implement marketing strategies for acquiring new customers

✅ Set goals related to order volume and customer behavior metrics

✅ Develop specific marketing strategies to achieve these goals

✅ Collaborate with relevant departments to ensure efficient and effective marketing campaigns

✅ Analyze campaign performance and optimize strategies based on data-driven insights

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 8 years of work experience, including a minimum of 2 years in marketing or project management

Required Skills:

  • Proven experience in leading teams and managing digital marketing metrics
  • Strong analytical skills and data-driven mindset
  • Excellent communication skills in Korean and English
  • Proficiency in Excel and data analysis tools (e.g., SQL, GA4)

Preferred Skills:

  • Experience in e-commerce or retail marketing
  • Familiarity with CRM and retention campaigns
  • Ability to thrive in a fast-paced, dynamic environment

ASSUMPTION: Candidates with experience in e-commerce or retail marketing may have a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level marketing roles in South Korea, the estimated salary range for this position is ₩80,000,000 - ₩120,000,000 per year. Final offer amounts are determined by multiple factors, including but not limited to, the candidate's skills, qualifications, and experience.

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required as needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and retail

Company Size: Large (10,001+ employees)

Founded: 2010

Company Description:

  • Coupang is a global e-commerce company headquartered in South Korea, with a mission to build the future of commerce
  • Known for its innovative and customer-centric approach, Coupang offers a wide range of products and services, including Coupang Eats (food delivery), Coupang Play (streaming service), and Coupang Eats Live (live commerce)
  • Coupang is a publicly-traded company on the New York Stock Exchange (NYSE: CPNG)

Company Specialties:

  • E-commerce platform development and operation
  • Logistics and delivery services
  • Food delivery and live commerce
  • Streaming services

Company Website: https://www.coupang.jobs/

ASSUMPTION: Coupang's large size and diverse range of services provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-Senior level (managerial role)

Reporting Structure: Reports directly to the Head of Customer Marketing

Work Arrangement: On-site, full-time position with standard office hours

Growth Opportunities:

  • Potential to advance to a director or executive role within the marketing organization
  • Opportunities to lead cross-functional teams and collaborate with other departments
  • Chance to gain experience in a fast-growing, dynamic industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Seoul, South Korea

Geographic Context:

  • Seoul is the capital and largest city of South Korea, with a population of over 10 million people
  • Seoul is a major global hub for technology, finance, and culture
  • Coupang's headquarters is located in the Gangnam-gu district, known for its vibrant business and entertainment scenes

Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with potential overtime as needed

ASSUMPTION: Seoul offers a dynamic and vibrant work environment, with numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

  • Phone or video screening
  • Behavioral and situational interviews
  • Final round interview with the hiring manager
  • Background check and offer extension

Key Assessment Areas:

  • Problem-solving skills and strategic thinking
  • Leadership and team management skills
  • Data analysis and interpretation skills
  • Adaptability and resilience in a fast-paced environment

Application Tips:

  • Highlight relevant experience and achievements in your resume, with a focus on leadership and marketing campaign management
  • Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
  • Research Coupang's company culture and values to demonstrate your fit for the organization

ATS Keywords: Marketing strategy, customer acquisition, team leadership, digital marketing, CRM, data analysis, e-commerce, retail, growth hacking

ASSUMPTION: Coupang's hiring process is designed to assess candidates' skills, experience, and cultural fit for the organization.

🛠️ Tools & Technologies

  • Excel
  • SQL
  • GA4
  • Tableau
  • CRM software (e.g., Salesforce, HubSpot)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

  • Customer-obsessed
  • Bold and ambitious
  • Data-driven
  • Collaborative and inclusive

Work Style:

  • Fast-paced and dynamic
  • Data-driven and analytical
  • Collaborative and team-oriented
  • Results-focused and accountable

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable making data-driven decisions and taking calculated risks?
  • Do you have strong leadership and team management skills?

ASSUMPTION: Coupang's culture values boldness, ambition, and a customer-obsessed mindset, with a strong emphasis on data-driven decision-making and collaboration.

⚠️ Potential Challenges

  • Managing a team in a fast-paced, dynamic environment
  • Balancing multiple priorities and stakeholders
  • Adapting to changes in the market and customer behavior
  • Working with large datasets and complex analytics tools

ASSUMPTION: These challenges require strong leadership, adaptability, and a data-driven mindset to overcome.

📈 Similar Roles Comparison

  • This role is similar to other senior marketing manager positions in e-commerce and retail, but with a greater emphasis on customer acquisition and growth hacking
  • Coupang's large size and diverse range of services provide unique opportunities and challenges compared to smaller companies or startups
  • Career progression in this role may lead to director or executive-level positions within the marketing organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on customer acquisition and growth hacking in a large, dynamic organization.

📝 Sample Projects

  • Developing and executing a targeted marketing campaign to acquire new customers in a specific geographic region
  • Analyzing customer data to identify trends and optimize marketing strategies
  • Collaborating with cross-functional teams to launch a new product or service

ASSUMPTION: These sample projects reflect the data-driven, collaborative, and results-focused nature of the role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the customer marketing team currently, and how can this role help address them?
  • How does this role collaborate with other departments, such as product, operations, and technology?
  • What are the key priorities for the first 90 days in this role?
  • How does Coupang support the professional growth and development of its employees?
  • What is the company's long-term vision for the customer marketing team and this role?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company's long-term success.

📌 Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: https://www.coupang.jobs/en/jobs/?gh_jid=6806294
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
  • Research Coupang's company culture and values to demonstrate your fit for the organization
  • Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.