📌 Core Information
🔹 Job Title: Eats Sr. Growth Marketing Manager (그로스 마케팅 매니저/경력)
🔹 Company: Coupang
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading customer marketing team to implement marketing strategies for acquiring new customers
- Setting goals related to order volume and customer behavior metrics
- Developing specific marketing strategies to achieve these goals
- Collaborating with relevant departments to ensure efficient and effective marketing campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and customer behavior.
📋 Key Responsibilities
✅ Lead the customer marketing team to implement marketing strategies for acquiring new customers
✅ Set goals related to order volume and customer behavior metrics
✅ Develop specific marketing strategies to achieve these goals
✅ Collaborate with relevant departments to ensure efficient and effective marketing campaigns
✅ Analyze campaign performance and optimize strategies based on data-driven insights
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 8 years of work experience, including a minimum of 2 years in marketing or project management
Required Skills:
- Proven experience in leading teams and managing digital marketing metrics
- Strong analytical skills and data-driven mindset
- Excellent communication skills in Korean and English
- Proficiency in Excel and data analysis tools (e.g., SQL, GA4)
Preferred Skills:
- Experience in e-commerce or retail marketing
- Familiarity with CRM and retention campaigns
- Ability to thrive in a fast-paced, dynamic environment
ASSUMPTION: Candidates with experience in e-commerce or retail marketing may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing roles in South Korea, the estimated salary range for this position is ₩80,000,000 - ₩120,000,000 per year. Final offer amounts are determined by multiple factors, including but not limited to, the candidate's skills, qualifications, and experience.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Overtime may be required as needed.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and retail
Company Size: Large (10,001+ employees)
Founded: 2010
Company Description:
- Coupang is a global e-commerce company headquartered in South Korea, with a mission to build the future of commerce
- Known for its innovative and customer-centric approach, Coupang offers a wide range of products and services, including Coupang Eats (food delivery), Coupang Play (streaming service), and Coupang Eats Live (live commerce)
- Coupang is a publicly-traded company on the New York Stock Exchange (NYSE: CPNG)
Company Specialties:
- E-commerce platform development and operation
- Logistics and delivery services
- Food delivery and live commerce
- Streaming services
Company Website: https://www.coupang.jobs/
ASSUMPTION: Coupang's large size and diverse range of services provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (managerial role)
Reporting Structure: Reports directly to the Head of Customer Marketing
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential to advance to a director or executive role within the marketing organization
- Opportunities to lead cross-functional teams and collaborate with other departments
- Chance to gain experience in a fast-growing, dynamic industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people
- Seoul is a major global hub for technology, finance, and culture
- Coupang's headquarters is located in the Gangnam-gu district, known for its vibrant business and entertainment scenes
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 6:00 PM), with potential overtime as needed
ASSUMPTION: Seoul offers a dynamic and vibrant work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and situational interviews
- Final round interview with the hiring manager
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Leadership and team management skills
- Data analysis and interpretation skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on leadership and marketing campaign management
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research Coupang's company culture and values to demonstrate your fit for the organization
ATS Keywords: Marketing strategy, customer acquisition, team leadership, digital marketing, CRM, data analysis, e-commerce, retail, growth hacking
ASSUMPTION: Coupang's hiring process is designed to assess candidates' skills, experience, and cultural fit for the organization.
🛠️ Tools & Technologies
- Excel
- SQL
- GA4
- Tableau
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Bold and ambitious
- Data-driven
- Collaborative and inclusive
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable making data-driven decisions and taking calculated risks?
- Do you have strong leadership and team management skills?
ASSUMPTION: Coupang's culture values boldness, ambition, and a customer-obsessed mindset, with a strong emphasis on data-driven decision-making and collaboration.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Balancing multiple priorities and stakeholders
- Adapting to changes in the market and customer behavior
- Working with large datasets and complex analytics tools
ASSUMPTION: These challenges require strong leadership, adaptability, and a data-driven mindset to overcome.
📈 Similar Roles Comparison
- This role is similar to other senior marketing manager positions in e-commerce and retail, but with a greater emphasis on customer acquisition and growth hacking
- Coupang's large size and diverse range of services provide unique opportunities and challenges compared to smaller companies or startups
- Career progression in this role may lead to director or executive-level positions within the marketing organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on customer acquisition and growth hacking in a large, dynamic organization.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to acquire new customers in a specific geographic region
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with cross-functional teams to launch a new product or service
ASSUMPTION: These sample projects reflect the data-driven, collaborative, and results-focused nature of the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the customer marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as product, operations, and technology?
- What are the key priorities for the first 90 days in this role?
- How does Coupang support the professional growth and development of its employees?
- What is the company's long-term vision for the customer marketing team and this role?
ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://www.coupang.jobs/en/jobs/?gh_jid=6806294
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Research Coupang's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
