📌 Core Information
🔹 Job Title: eCommerce-Brand Manager
🔹 Company: Saputo Inc.
🔹 Location: Melbourne, VIC, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Branding
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of eCommerce initiatives across retail platforms
- Collaboration with brand, sales, and category teams to deliver best-in-class online experiences
- Data-driven performance analysis and optimization of campaigns
- Staying ahead of digital trends and platform innovations
- Building strong internal and external partnerships to elevate eCommerce presence
ASSUMPTION: This role requires a high level of autonomy and self-motivation, with a focus on driving growth and profitability across multiple eCommerce platforms.
📋 Key Responsibilities
✅ Lead strategic planning and execution across all categories and brands
✅ Collaborate with brand, sales, and category teams to deliver best-in-class online experiences
✅ Analyze performance, optimize campaigns, and drive ROI
✅ Stay ahead of digital trends and platform innovations
✅ Build strong internal and external partnerships to elevate eCommerce presence
ASSUMPTION: This role requires a strong understanding of eCommerce platforms, data analysis, and campaign management to drive continuous improvement and efficiency in eCommerce investments.
🎯 Required Qualifications
Education: Tertiary and/or Postgraduate qualifications in eCommerce/Digital Marketing, Commerce, Marketing, Trade or Channel Marketing.
Experience: 3-5+ years in marketing, eCommerce, sales, trade or channel marketing (FMCG preferred)
Required Skills:
- Strong commercial acumen and data-driven mindset
- Proven experience in managing P&Ls and budgets
- Hands-on experience in diagnosing business challenges and developing data-driven strategies
- Experience with platforms like Quantium, IRI Unify, Citrus, or Criteo
- Demonstrated experience with the development and execution of eCommerce growth plans
Preferred Skills:
- Familiarity with the Australian FMCG market
- Experience working with popular eCommerce platforms (e.g., Coles, Woolworths, Uber Eats, DoorDash)
ASSUMPTION: Candidates with a strong background in eCommerce, digital marketing, or related fields, and a proven track record in driving growth and profitability, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level marketing roles in Melbourne, the estimated salary range is AUD 100,000 - 130,000 per annum. This range may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive remuneration
- Career development opportunities
- Flexible work arrangements
Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM), with flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may include health insurance, retirement plans, and other perks, as determined by the company's HR policies.
📌 Applicant Insights
🔍 Company Context
Industry: Saputo is a leading dairy processor in Australia, with a portfolio of well-loved brands such as Devondale, Liddells, CHEER, Mersey Valley, and Tasmanian Heritage. The company operates in the competitive food and beverage manufacturing industry, producing, marketing, and distributing a variety of dairy products.
Company Size: Saputo is a large organization with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: Saputo was founded in 1954 and has since grown into a top 10 global dairy processor, with operations in Canada, the United States, Argentina, Australia, and the United Kingdom.
Company Description:
- Saputo is committed to making high-quality dairy products and supporting farming communities
- The company values innovation, integrity, and impact, fostering a collaborative and inclusive culture
- Saputo offers competitive remuneration, career development opportunities, and flexible work arrangements
Company Specialties:
- Dairy processing and manufacturing
- Brand management and marketing
- Sales and distribution
- Quality assurance and food safety
Company Website: http://www.saputo.com
ASSUMPTION: Working at Saputo offers applicants the opportunity to contribute to a well-established and respected brand in the dairy industry, with a strong focus on quality, innovation, and sustainability.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in marketing, eCommerce, or related fields, looking to take on a strategic and autonomous position.
Reporting Structure: The eCommerce-Brand Manager will report directly to the Marketing Manager and collaborate with various teams, including brand, sales, and category teams.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work, depending on the company's policies and the employee's needs.
Growth Opportunities:
- Progression to senior management or specialist roles within the marketing department
- Expansion into other areas of the business, such as sales, category management, or product development
- International opportunities, as Saputo operates globally
ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the company's eCommerce presence and drive growth across multiple platforms, with ample room for career progression and development.
🌍 Location & Work Environment
Office Type: Saputo's Melbourne office is a modern, collaborative workspace, fostering a dynamic and innovative work environment.
Office Location(s): Freshwater Place, Melbourne, VIC, Australia
Geographic Context:
- Melbourne is Australia's second-largest city, offering a vibrant cultural scene, diverse neighborhoods, and a high quality of life
- The city is known for its coffee culture, world-class dining, and iconic landmarks, such as the Melbourne Cricket Ground and the Royal Botanic Gardens
- Melbourne has a temperate oceanic climate, with mild summers and cool winters
Work Schedule: Standard business hours, Monday to Friday, with flexibility for occasional remote work.
ASSUMPTION: Working in Melbourne offers applicants the opportunity to live and work in a dynamic, multicultural city with a strong focus on innovation, creativity, and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing manager or another senior team member
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Campaign management and optimization
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant eCommerce, marketing, and data analysis skills
- Prepare examples of your past achievements in driving growth and profitability through eCommerce initiatives
- Research Saputo's company culture and values to demonstrate your alignment with the organization
ATS Keywords: eCommerce, digital marketing, brand management, campaign optimization, data analysis, P&L management, budget management, FMCG, retail platforms, Coles, Woolworths, Uber Eats, DoorDash
ASSUMPTION: The application process for this role may vary depending on the company's hiring practices and the number of applicants. Applicants should be prepared to demonstrate their strategic thinking, data analysis, and campaign management skills throughout the interview process.
🛠️ Tools & Technologies
- eCommerce platforms: Coles, Woolworths, Uber Eats, DoorDash
- Data analysis tools: Quantium, IRI Unify, Citrus, Criteo
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Candidates should have experience with relevant eCommerce platforms and data analysis tools, as well as strong proficiency in Microsoft Office Suite and project management software.
👔 Cultural Fit Considerations
Company Values:
- Passion: Saputo is driven by a passion for dairy and a commitment to quality
- Craftsmanship: The company takes pride in its craft and strives for excellence in all aspects of its operations
- Integrity: Saputo values honesty, transparency, and ethical behavior in all its interactions
Work Style:
- Collaborative: Saputo fosters a culture of teamwork and collaboration, with a focus on collective success
- Innovative: The company encourages creativity and continuous improvement in all aspects of its operations
- Results-driven: Saputo values outcomes and focuses on delivering results that drive business growth
Self-Assessment Questions:
- Do you share Saputo's passion for dairy and commitment to quality?
- Are you comfortable working in a collaborative, innovative, and results-driven environment?
- Do you have a proven track record of driving growth and profitability through eCommerce initiatives?
ASSUMPTION: Applicants should assess their alignment with Saputo's company values and work style to ensure a strong cultural fit and a successful integration into the organization.
⚠️ Potential Challenges
- Managing multiple eCommerce platforms and optimizing campaigns across different channels
- Keeping up with the fast-paced and ever-evolving eCommerce landscape
- Collaborating effectively with various teams, including brand, sales, and category teams, to deliver best-in-class online experiences
- Adapting to the competitive Australian FMCG market and staying ahead of industry trends
ASSUMPTION: Applicants should be prepared to tackle these challenges head-on, leveraging their strategic thinking, data analysis, and campaign management skills to drive success in this role.
📈 Similar Roles Comparison
- Unlike traditional brand management roles, this position focuses exclusively on eCommerce initiatives and requires a strong data-driven mindset
- This role offers a unique opportunity to drive growth and profitability across multiple retail platforms, with a high level of autonomy and responsibility
- Career progression in this role may lead to senior management or specialist positions within the marketing department, or expansion into other areas of the business
ASSUMPTION: Applicants should consider the unique aspects of this role and assess their fit with the required skills and responsibilities, as well as the potential career growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive eCommerce growth plan for a major retail platform, resulting in a 20% increase in sales within six months
- Optimizing campaign performance across multiple eCommerce platforms, leading to a 15% improvement in ROI
- Collaborating with the brand team to launch a new product line on eCommerce platforms, achieving a 30% higher sales target compared to traditional retail channels
ASSUMPTION: Applicants should be prepared to provide specific examples of their past achievements in driving growth and profitability through eCommerce initiatives, demonstrating their strategic thinking, data analysis, and campaign management skills.
❓ Key Questions to Ask During Interview
- Can you describe the current eCommerce landscape for Saputo's brands and the key challenges facing the business?
- How does this role collaborate with other teams, such as brand, sales, and category teams, to deliver best-in-class online experiences?
- What are the most important priorities for this role in the first 90 days?
- How does Saputo support the professional development and growth of its employees in marketing and eCommerce roles?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Saputo careers portal
- Tailor your resume and cover letter to highlight your relevant eCommerce, marketing, and data analysis skills, as well as your alignment with Saputo's company values and work style
- Prepare examples of your past achievements in driving growth and profitability through eCommerce initiatives, demonstrating your strategic thinking, data analysis, and campaign management skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
