📌 Core Information
🔹 Job Title: Ecommerce Manager – Inbound Lead Generation
🔹 Company: KnowledgeBrief
🔹 Location: Exeter, Devon (Hybrid)
🔹 Job Type: Full Time
🔹 Category: Ecommerce, Digital Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (must live within 1 hour of Exeter)
🚀 Job Overview
Key aspects of this role include:
- Driving inbound digital success through SEO, SEM, CRO, and data performance optimization
- Leading website optimization and A/B testing to boost conversion and performance
- Managing the full inbound funnel, from digital engagement to CRM integration and automation
- Establishing KPIs, generating lead performance reports, and refining tactics for growth
ASSUMPTION: This role requires a strategic, data-driven ecommerce professional with a strong background in digital marketing and a passion for continuous improvement.
📋 Key Responsibilities
✅ Lead website optimisation using A/B testing, user journey mapping, and analytics to boost conversion and performance
✅ Own SEO strategy, including technical audits, keyword planning, content optimisation, and backlink growth
✅ Plan and implement paid search/display campaigns to attract and convert high-intent audiences
✅ Manage the full inbound funnel: digital engagement, CRM integration, and automation pipelines
✅ Oversee marketing database integrity, segmentation, compliance (e.g. GDPR), and integration with campaign tools
✅ Establish KPIs, generate lead performance reports, and use insights to refine tactics and drive growth
ASSUMPTION: The role may evolve over time as the company's digital presence grows and changes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of delivering inbound lead generation via SEO, SEM, and CRO
Required Skills:
- Experience managing high-performing websites, landing pages, and optimisation tools
- Familiarity with GA4, Hotjar, Google Tag Manager, and CRM/marketing automation platforms
- Deep knowledge of keyword strategy, content optimisation, performance marketing, and analytics reporting
- Confidence in data management, segmentation, GDPR compliance, and campaign targeting
- Strong project management and stakeholder communication skills
Preferred Skills:
- Experience with specific tools such as HubSpot, Brevo, or Mailchimp
- Familiarity with management development and digital learning platforms
ASSUMPTION: Candidates with experience in the professional development and digital learning sector may have an advantage.
💰 Compensation & Benefits
Salary Range: £35,000–£40,000 per annum, dependent on experience and qualifications
Benefits:
- Dedicated CPD time each month for your own development
- 5.6 weeks’ annual leave, plus bank holidays and two paid weeks off over Christmas/New Year
- Two weeks’ paid short-term sick leave
- Access to Health Assured’s employee support programme and rewards
- Opportunities to contribute to cross-team strategic initiatives
Working Hours: Full-time, with regular in-person working days on Wednesdays
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Training and Coaching. KnowledgeBrief specializes in management development and business innovation.
Company Size: 51-200 employees. This size allows for a more personal work environment with ample opportunities for growth and collaboration.
Founded: 2008. KnowledgeBrief has been providing management and leadership education for over 20 years.
Company Description:
- KnowledgeBrief helps clients succeed in business management and leadership by providing relevant knowledge quickly, conveniently, and effectively.
- The company combines high-quality content with innovative learning technologies to deliver top and bottom-line benefits to clients.
- KnowledgeBrief works with iconic companies, government departments, and local public authorities to create proprietary, innovative learning tools.
Company Specialties:
- Innovation Programmes
- Professional Development
- Management Techniques
- CMI Qualifications
- Managed CPD
- Management Research
- Apprenticeship Programme
Company Website: www.knowledgebrief.com
ASSUMPTION: KnowledgeBrief's focus on continuous learning and improvement aligns well with the role's requirements.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and career progression within the company.
Reporting Structure: The Ecommerce Manager will report directly to the People Partner and work closely with various teams, including marketing, sales, and product.
Work Arrangement: Hybrid. Candidates must live within a 1-hour commute of Exeter for regular in-person working days on Wednesdays.
Growth Opportunities:
- Contributing to cross-team strategic initiatives
- Expanding digital reach and optimizing inbound lead generation strategies
- Potential career progression into senior management or specialist roles
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring regular in-person collaboration.
🌍 Location & Work Environment
Office Type: Hybrid. The Exeter office is located at 3 Barnfield Crescent, EX1 1QT.
Office Location(s): Exeter, Devon
Geographic Context:
- Exeter is a vibrant city in the South West of England, known for its rich history, beautiful cathedral, and vibrant cultural scene.
- The city offers a high quality of life, with easy access to the coast, countryside, and nearby Dartmoor National Park.
- Exeter is well-connected by road and rail, with direct services to London, Bristol, and other major cities.
Work Schedule: Full-time, with regular in-person working days on Wednesdays. The role may require occasional flexibility to accommodate project deadlines or team meetings.
ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while ensuring regular in-person collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the People Partner
- Technical assessment or case study presentation
- Final interview with the hiring manager and relevant team members
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and reporting skills
- Project management and stakeholder communication
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital marketing, SEO, SEM, and CRO.
- Tailor your resume and cover letter to emphasize your skills and experience in relation to the job description.
- Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and leadership skills.
ATS Keywords: Ecommerce, SEO, SEM, CRO, Inbound Lead Generation, Digital Marketing, Project Management, Stakeholder Communication, Data Analysis, Conversion Rate Optimization, User Journey Mapping, A/B Testing, CRM Integration, Marketing Automation, GDPR Compliance, Keyword Strategy, Content Optimization, Performance Marketing
ASSUMPTION: The application process may vary, and additional steps or assessments could be included.
🛠️ Tools & Technologies
- GA4
- Hotjar
- Google Tag Manager
- CRM/marketing automation platforms (e.g., HubSpot, Brevo, Mailchimp)
- SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Ads)
- CRO and A/B testing tools (e.g., Optimizely, VWO)
ASSUMPTION: The required tools and technologies may evolve over time as the company's digital presence grows and changes.
👔 Cultural Fit Considerations
Company Values:
- Commercial Ambition
- Values-Led Culture
- Autonomy, Creativity, and High-Impact Delivery
Work Style:
- Strategic and data-driven approach to decision-making
- Collaborative and cross-functional teamwork
- Continuous learning and improvement mindset
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and taking ownership of projects?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
ASSUMPTION: KnowledgeBrief values candidates who are proactive, innovative, and committed to delivering high-quality results.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the latest trends and best practices in digital marketing
- Balancing the need for data-driven decision-making with the need for quick action and innovation
- Ensuring the security and compliance of marketing data and user information
ASSUMPTION: The role may present unique challenges related to the company's growth and expansion in the digital learning and professional development sector.
📈 Similar Roles Comparison
- Compared to other Ecommerce Manager roles, this position places a stronger emphasis on inbound lead generation and digital marketing strategies.
- In the professional development and digital learning sector, this role requires a unique blend of marketing, data analysis, and project management skills.
- Career progression opportunities may include moving into senior management or specialist roles within the company.
ASSUMPTION: The specific requirements and responsibilities of this role may vary depending on the company's growth and expansion plans.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to improve organic traffic and conversions
- Optimizing paid search and display campaigns to maximize ROI and drive high-intent audience engagement
- Conducting A/B tests and user journey mapping to enhance website performance and user experience
ASSUMPTION: The specific projects and initiatives in this role may evolve over time as the company's digital presence and business needs change.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital growth and how this role contributes to that strategy?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company ensure the security and compliance of marketing data and user information?
- What are the most rewarding aspects of working at KnowledgeBrief, according to current employees?
ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, SEO, SEM, and CRO.
- Prepare for the interview by researching the company, its industry, and the specific requirements of the role.
- Follow up with the People Partner after your interview to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
