Email Digital Marketing Analyst - India

📌 Core Information

🔹 Job Title: Email Digital Marketing Analyst - India

🔹 Company: World Business Lenders, LLC

🔹 Location: India (Remote)

🔹 Job Type: Contract/Consultant

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Driving targeted engagement through data-driven marketing decisions
• Optimizing email marketing campaigns and improving lead quality
• Utilizing HubSpot for automation, workflow creation, and data analysis
• Tracking and reporting conversion metrics using Google Analytics and Ads

ASSUMPTION: This role requires a strong focus on data analysis and continuous improvement to enhance campaign performance.

📋 Key Responsibilities

✅ Monitor and analyze lead quality to improve campaign performance

✅ Optimize and execute email marketing campaigns to enhance customer engagement

✅ Support ongoing email marketing initiatives, including A/B testing and automation

✅ Create and manage marketing campaigns and audience segmentations

✅ Utilize HubSpot for campaign automation, workflow creation, and data analysis

✅ Track and report conversion metrics using Google Analytics and Ads to measure ROI

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring both strategic thinking and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in digital marketing, with a focus on email marketing

Required Skills:

• Hands-on experience tracking conversions in Google Analytics, Google Ads, and Google Tag Manager
• Ability to analyze data and provide actionable insights for campaign improvements
• Experience in audience segmentation and targeted marketing strategies
• Detail-oriented, analytical mindset with excellent communication skills

Preferred Skills:

• Fluency in additional languages (e.g., Spanish, Portuguese) for LATAM markets

ASSUMPTION: While not explicitly stated, proficiency in English is required due to the global nature of the role and the need to communicate effectively with the team.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for mid-level marketing roles in India)

Benefits:

• Paid Time Off (PTO)

Working Hours: Generally, 9:00 AM - 6:00 PM Eastern Time (IST +5.5 hours), Monday through Friday, with potential flexibility based on operational requirements

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in India, considering the remote nature of the position and the required experience.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - World Business Lenders specializes in providing short-term real estate collateralized commercial loans to small and medium-sized businesses

Company Size: 201-500 employees - This size allows for a structured yet flexible work environment, with opportunities for growth and collaboration

Founded: 2011 - World Business Lenders has been operating for over a decade, providing stability and experience in the industry

Company Description:

• World Business Lenders focuses on making working capital available to eligible businesses for expansion and growth
• The company understands the challenges small business owners face and aims to provide accessible financing solutions
• World Business Lenders bases loan decisions on a business's ability to make affordable daily payments, rather than personal assets or credit scores

Company Specialties:

• Access to working capital for small businesses
• Tailored small business loans
• Business financing and funding solutions

Company Website: http://www.wbl.com

ASSUMPTION: World Business Lenders is a well-established company with a clear focus on supporting small businesses through accessible financing solutions.

📊 Role Analysis

Career Level: Mid-Level - This role requires a balance of experience and continuous learning to drive campaign performance and improve lead quality

Reporting Structure: The Digital Marketing Analyst will likely report to the Marketing Manager or Director, working closely with cross-functional teams to align marketing efforts with business objectives

Work Arrangement: 100% Remote - This role allows for flexibility and work-life balance, with the ability to work from anywhere within India

Growth Opportunities:

• Expanding skills in digital marketing and data analysis
• Potential career progression into senior marketing roles or management positions
• Gaining experience in a global financial services company

ASSUMPTION: This role offers opportunities for professional growth through continuous learning and collaboration with experienced team members.

🌍 Location & Work Environment

Office Type: 100% Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance

Office Location(s): N/A - As this is a remote position, there are no specific office locations to consider

Geographic Context:

• India has a large and diverse market, offering opportunities to reach a wide audience through targeted marketing campaigns
• The time zone (IST +5.5 hours) allows for collaboration with teams based in the United States
• The remote nature of the role enables a more flexible work-life balance

Work Schedule: Generally, 9:00 AM - 6:00 PM Eastern Time (IST +5.5 hours), Monday through Friday, with potential flexibility based on operational requirements

ASSUMPTION: The remote work environment offers greater flexibility and work-life balance, while also requiring strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., data analysis task)
• Final interview with the hiring manager

Key Assessment Areas:

• Data analysis and interpretation skills
• Email marketing campaign management experience
• HubSpot proficiency and automation workflow creation
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in digital marketing and email marketing campaigns
• Demonstrate strong analytical skills and provide examples of data-driven decision-making
• Showcase proficiency in HubSpot and Google Analytics through relevant projects or certifications
• Tailor your resume and cover letter to emphasize your fit for the role and the company's mission

ATS Keywords: Digital Marketing, Email Marketing, HubSpot, Google Analytics, Google Ads, A/B Testing, Data Analysis, Audience Segmentation, Conversion Tracking, Campaign Optimization, Communication Skills, Analytical Mindset, Workflow Creation, Customer Engagement, Targeted Marketing, Lead Quality Monitoring

ASSUMPTION: The application process may involve multiple stages, including a technical assessment to evaluate the candidate's data analysis and marketing skills.

🛠️ Tools & Technologies

• HubSpot (Marketing Automation, CRM)
• Google Analytics
• Google Ads
• Google Tag Manager

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily for campaign management, data analysis, and tracking conversions.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - Focus on providing accessible financing solutions for small businesses
• Data-driven - Emphasis on using data to make informed decisions and improve campaign performance
• Collaborative - Working closely with cross-functional teams to achieve business objectives

Work Style:

• Remote-friendly - Comfortable working independently and managing time effectively in a remote environment
• Analytical - Strong attention to detail and ability to analyze data to derive actionable insights
• Adaptable - Willingness to learn new tools and technologies as needed to optimize campaign performance

Self-Assessment Questions:

• How do you stay organized and motivated while working remotely?
• Can you provide an example of a time when you used data to improve campaign performance or drive business decisions?
• How do you approach learning new tools or technologies to optimize your work?

ASSUMPTION: World Business Lenders values candidates who are self-motivated, data-driven, and adaptable, with a strong focus on customer-centricity and collaboration.

⚠️ Potential Challenges

• Managing time zones and collaborating with teams based in the United States
• Adapting to a remote work environment and maintaining productivity without direct supervision
• Keeping up with the latest trends and best practices in digital marketing and data analysis
• Balancing the creative and analytical aspects of the role to drive campaign performance

ASSUMPTION: These challenges can be overcome through strong communication, time management, and a willingness to learn and adapt in a dynamic work environment.

📈 Similar Roles Comparison

• This role differs from traditional marketing analyst positions in its focus on email marketing and lead quality monitoring
• In the financial services industry, this role may involve more complex data analysis and targeted marketing strategies to reach small business owners
• Career progression in this role could lead to senior marketing positions, such as Marketing Manager or Director, with a focus on digital marketing and data analysis

ASSUMPTION: This role offers a unique blend of marketing and data analysis skills, with a focus on driving targeted engagement and improving lead quality in the financial services industry.

📝 Sample Projects

• Developing and executing an email marketing campaign to improve open rates and click-through rates by 20% within three months
• Analyzing customer data to segment the audience and create targeted marketing campaigns, resulting in a 15% increase in conversions
• Optimizing HubSpot workflows to automate email marketing campaigns and improve efficiency, leading to a 10% reduction in manual effort

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on data analysis, campaign optimization, and targeted marketing strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for World Business Lenders?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• Can you describe the team structure and how this role will collaborate with other departments?
• What opportunities are there for professional growth and development in this role?
• How does World Business Lenders support work-life balance for remote employees?

ASSUMPTION: These questions help assess the fit of the role within the organization, the team's priorities, and the company's commitment to employee growth and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in digital marketing and email marketing campaigns
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for the position
• Prepare for a technical assessment by brushing up on your data analysis and HubSpot skills
• Follow up with the hiring manager one week after submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.