📌 Core Information
- Job Title: Email Growth Manager
- Company: PartsBase Inc.
- Location: Remote (United States)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 23, 2025
- Experience Level: Mid-Senior level (5-10 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies across the customer lifecycle
- Collaborating cross-functionally with teams to drive engagement and revenue
- Analyzing performance metrics and optimizing campaigns
- Ensuring compliance with email marketing best practices and regulations
ASSUMPTION: This role requires a strategic mindset and strong analytical skills, with a focus on continuous improvement and optimization.
📋 Key Responsibilities
- Email Strategy & Execution
- Develop and manage email campaign calendars, automation workflows, and segmentation strategies
- Execute, test, and optimize email campaigns using tools like HubSpot, Marketo, Pardot, or similar platforms
- Generate campaign reports and data-driven recommendations
- Performance & Optimization
- Track, analyze, and report on key email KPIs (open rates, CTR, conversions, etc.)
- Implement and execute a continuous A/B testing program to optimize subject lines, content, send times, audience segmentation, and more.
- Proactively address and implement improvement opportunities for both emails campaigns and supporting backend processes.
- Cross-Functional Collaboration
- Collaborate with content, design, product marketing, and sales teams to ensure brand consistency and alignment of messaging and creative supporting email campaigns.
- Integrate email marketing automation efforts with CRM to provide the sales organization with intent signals, contribute to lead qualification, and lead hand-off processes.
- Partner with customer success and product teams with onboarding and re-engagement sequences; continually improving internal, customer-facing campaigns.
- Compliance & Best Practices
- Ensure compliance with CAN-SPAM, GDPR, and email deliverability best practices
- Maintain database health, opt-in processes, monitor churn, and deploy re-engagement campaigns
ASSUMPTION: This role requires a strong understanding of email marketing best practices and regulations to ensure compliance and maximize campaign effectiveness.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 5+ years of hands-on email marketing experience, preferably in B2B or SaaS environments
- Required Skills:
- Proficiency in marketing automation, audience segmentation, and email marketing platforms (e.g., HubSpot, Marketo, Pardot, Klaviyo, MailChimp)
- Strong analytical skills and familiarity with creating and maintaining performance dashboards
- Working knowledge of email HTML/CSS and design principles
- Experience working with enterprise CRMs such as ORO or Salesforce (CRM) is preferred
- Preferred Skills:
- Experience in the aviation industry
- Working knowledge of enterprise-level CRMs and marketing automation tools
ASSUMPTION: Candidates with a proven track record in email marketing and a strong analytical background are most likely to succeed in this role.
💰 Compensation & Benefits
- Salary Range: $90,000 - $130,000 per year (based on industry standards for mid-senior level email marketing roles in the United States)
- Benefits: Comprehensive benefits package, including health insurance, 401(k) matching, and PTO
- Working Hours: Full-time (40 hours/week), with flexible hours and a remote work environment
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Aviation and Aerospace Component Manufacturing
- Company Size: 51-200 employees
- Founded: 1996
- Company Description: PartsBase is the world's largest online Aviation Marketplace and Community, serving over 7,600 companies in over 217 countries and territories. They work with major aviation brands like Delta, Northrop Grumman, AvAir, Heico, Chevron, Air France Industries, and Air Australia.
- Company Specialties: Aviation network resource, aircraft parts, helicopter parts, repair, overhaul, technology, web services, automation, aerospace, API, social network, DOD, and government contracting
📊 Role Analysis
- Career Level: Mid-Senior level
- Reporting Structure: This role reports directly to the VP of Marketing
- Work Arrangement: Fully remote, with the requirement to work at a computer for extended periods
- Growth Opportunities: Potential career growth into a senior marketing leadership role or specialized email marketing management role
🌍 Location & Work Environment
- Office Type: Fully remote
- Office Location(s): N/A (fully remote)
- Geographic Context: United States (candidates must be based in the United States)
- Work Schedule: Full-time (40 hours/week), with flexible hours and a remote work environment
💼 Interview & Application Insights
- Typical Process: Phone/Video screen, followed by a technical assessment, and multiple rounds of interviews with cross-functional stakeholders
- Key Assessment Areas: Email marketing strategy, campaign execution, performance analysis, and cross-functional collaboration
- Application Tips:
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- Include specific examples of email campaigns you've managed, their results, and any optimization strategies you employed
- Be prepared to discuss your understanding of email marketing best practices and regulations
🛠️ Tools & Technologies
- HubSpot, Marketo, Pardot, or similar email marketing platforms
- Enterprise-level CRMs (e.g., ORO, Salesforce)
- HTML/CSS for email design
- Performance dashboard tools (e.g., Google Analytics, Tableau)
👔 Cultural Fit Considerations
- Company Values: Customer-centric, innovative, collaborative, and results-driven
- Work Style: Fast-paced, dynamic, and fully remote, with a focus on independent work and strong communication skills
- Self-Assessment Questions:
- How do you stay organized and manage your time in a fully remote work environment?
- Can you provide an example of a successful email marketing campaign you've managed, and how you optimized its performance?
- How do you approach collaborating with cross-functional teams to ensure brand consistency and alignment of messaging?
⚠️ Potential Challenges
- Working independently in a fully remote environment may require strong self-motivation and time management skills
- The aviation industry can be complex and fast-paced, requiring a quick learning curve for candidates without prior experience in the field
- Ensuring compliance with email marketing best practices and regulations can be challenging and requires ongoing vigilance
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on email marketing, while related positions (e.g., Marketing Manager, Growth Manager) may have broader responsibilities and less focus on email marketing strategy and execution
- Industry-specific context: The aviation industry is unique, with specific regulations and compliance requirements that may not apply to other industries
- Career path comparison: This role can serve as a stepping stone to senior marketing leadership roles or specialized email marketing management roles within the aviation industry
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a new product launch
- Optimizing email campaign performance through A/B testing and data analysis
- Collaborating with cross-functional teams to create engaging and on-brand email content
- Ensuring compliance with email marketing best practices and regulations
❓ Key Questions to Ask During Interview
- Can you describe the current email marketing strategy and how this role will contribute to its evolution?
- How does PartsBase support the professional development and growth of its employees?
- What are the biggest challenges facing the email marketing team, and how can this role help address them?
- How does PartsBase measure the success of its email marketing campaigns, and what KPIs are most important to track?
📌 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://jobs.ashbyhq.com/partsbase/596d0daf-3c69-4d84-adc8-e9645ad66b4a)
- Tailor your resume and cover letter to highlight your email marketing experience and achievements
- Prepare specific examples of email campaigns you've managed, their results, and any optimization strategies you employed
- Be ready to discuss your understanding of email marketing best practices and regulations
- Follow up with PartsBase after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
