Email Marketer - LATAM (Braze Experience)

📌 Core Information 🔹 Job Title: Email Marketer - LATAM (Braze Experience) 🔹 Company: GrowthAssistant 🔹 Location: Remote (Brazil) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 7, 2025 🔹 Experience Level: Mid-Level (2-5 years) 🔹 Remote Status: Remote (Brazil) 🚀 Job Overview Key aspects of this role include: 1. Campaign Building: Design and implement email drip campaigns and automations using Braze. 2. A/B Testing: Execute A/B tests to optimize creative and copy performance. 3. QA Checks: Conduct thorough QA checks for deliverability, tech setup, and audience targeting. 4. Collaboration: Work closely with Strategy, Ops, Brand, and Creative teams to bring campaigns to life. 5. Project Management: Manage project timelines and coordinate feedback using Figma and Slack. *ASSUMPTION:* This role requires a strong understanding of email marketing best practices and a proactive approach to campaign management. 📋 Key Responsibilities ✅ Campaign Building: Design and implement email drip campaigns and automations using Braze, ensuring they align with brand guidelines and client objectives. ✅ A/B Testing: Execute A/B tests to optimize creative and copy performance, and analyze results to inform future campaign improvements. ✅ QA Checks: Conduct thorough QA checks to ensure campaign deliverability, accurate tech setup, and proper audience targeting. ✅ Reporting: Help with weekly reporting on campaign performance via dashboards and performance tools. ✅ Collaboration: Work closely with Strategy, Ops, Brand, and Creative teams to bring campaigns to life, incorporating feedback and ensuring campaigns meet client expectations. *ASSUMPTION:* The ideal candidate will have a proven track record in email marketing and be comfortable working in a dynamic, remote-first environment. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field. Experience: * 3+ years of hands-on experience with CRM/email marketing tools * Hands-on experience using Braze (whether through regular use or by building and launching several real-world campaigns) * 1+ year of experience in project management within a marketing team Required Skills: * Expertise in end-to-end email campaign management and automation flows * Intermediate skills in Excel (VLOOKUP, pivot tables, formulas) * Excellent communication skills and comfort using Slack * Availability to work during US business hours Preferred Skills: * Familiarity with Tableau * Basic HTML and API knowledge * Experience with Figma for project coordination *ASSUMPTION:* Candidates with experience in the LATAM region and proficiency in Portuguese and/or Spanish will be given preference. 💰 Compensation & Benefits Salary Range: $45,000 - $60,000 USD per year (based on experience and industry standards for LATAM region) Benefits: * 100% Work From Home Setup * Performance, Attendance, and Referral Bonuses * Paid Holidays and Time Off * Health Insurance Card Provided * Supportive, Growth-Oriented Culture * Competitive Salary * Company Laptop Provided *ASSUMPTION:* The salary range is estimated based on industry standards for the LATAM region and the role's requirements. The final offer may vary based on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Staffing and Recruiting Company Size: 2-10 employees Founded: 2021 Company Description: GrowthAssistant provides trained, full-time offshore employees to handle manual tasks for campaign management, design, and reporting. They help marketing teams focus on brand, strategy, and results by delegating repetitive, implementation work to qualified Growth Assistants. Company Specialties: offshore, talent, Digital Marketing, Growth Marketing, Design Assistant, SDR Assistant, SDR, and Training Specialist Company Website: *ASSUMPTION:* GrowthAssistant's small size allows for close collaboration and rapid decision-making, fostering a dynamic and agile work environment. 📊 Role Analysis Career Level: Mid-Level (2-5 years of experience) Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including Strategy, Ops, Brand, and Creative. Work Arrangement: This is a remote, full-time position with a flexible work schedule, requiring availability during US business hours. Growth Opportunities: * Analyze campaign results and offer performance-boosting recommendations * Spot trends and report across email initiatives * Present insights and next steps to clients with clarity and confidence *ASSUMPTION:* This role offers ample opportunities for professional growth and development within the marketing team. 🌍 Location & Work Environment Office Type: Remote (Brazil) Office Location(s): Brazil Geographic Context: * Brazil is the largest country in South America, with a diverse culture and a growing digital marketing industry. * The time zone is Brazil Standard Time (BRT -3). Work Schedule: Flexible, with a focus on delivering results and maintaining open lines of communication with the team. *ASSUMPTION:* Working remotely in Brazil requires strong self-motivation, time management skills, and the ability to thrive in a distributed team environment. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the Marketing Manager 3. Technical assessment and case study presentation 4. Final interview with the Marketing Manager and relevant team members Key Assessment Areas: * Braze expertise and campaign management skills * Problem-solving and analytical skills * Communication and collaboration skills * Cultural fit and adaptability to a remote work environment Application Tips: * Tailor your resume and cover letter to highlight relevant experience and skills for this role. * Prepare for the technical assessment by brushing up on your Braze skills and reviewing recent campaign examples. * Research GrowthAssistant and be ready to discuss how your career goals align with the company's mission. *ASSUMPTION:* The interview process is designed to evaluate both technical skills and cultural fit, ensuring a strong match for the role and the team. 🛠️ Tools & Technologies * Braze * Excel * Figma * Slack * Tableau (preferred) *ASSUMPTION:* Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and utilizing new technologies as needed. 👔 Cultural Fit Considerations Company Values: * Results-driven * Collaborative * Innovative * Agile * Customer-focused Work Style: * Remote-friendly and flexible * Data-driven and analytical * Creative and strategic * Team-oriented and supportive Self-Assessment Questions: 1. How do you ensure your work aligns with the company's values, especially in a remote setting? 2. Describe your experience working with diverse, remote teams and managing projects across time zones. 3. How do you stay organized and motivated while working independently from home? *ASSUMPTION:* Candidates who demonstrate a strong understanding of GrowthAssistant's values and a commitment to a remote-friendly work style will thrive in this role. ⚠️ Potential Challenges 1. Time Zone Differences: Coordinating with US-based clients and teams may require flexibility in working hours. 2. Language Barriers: Communicating effectively in English may be challenging for some candidates. 3. Remote Work Distractions: Maintaining focus and productivity in a home office environment can be difficult. *ASSUMPTION:* Prospective candidates should be aware of these challenges and prepared to overcome them to succeed in this role. 📈 Similar Roles Comparison 1. Email Marketing Specialist: This role focuses more on campaign execution and less on project management and client-facing responsibilities. 2. Digital Marketing Manager: This role oversees multiple channels and may have less hands-on involvement in email marketing campaigns. 3. Campaign Manager: This role may involve broader campaign management responsibilities, including budgeting and resource allocation. *ASSUMPTION:* This role offers a unique blend of email marketing expertise, project management, and client-facing responsibilities, making it distinct from similar roles in the industry. 📝 Sample Projects 1. Campaign Launch: Plan, execute, and analyze a multi-stage email campaign for a LATAM-based client, optimizing performance through A/B testing and QA checks. 2. Client Onboarding: Collaborate with the client success team to onboard a new client, ensuring a smooth transition and successful campaign launch. 3. Campaign Migration: Migrate an existing email campaign from another platform to Braze, ensuring seamless integration and improved performance. *ASSUMPTION:* These sample projects illustrate the diverse responsibilities and challenges faced by the Email Marketer in this role. ❓ Key Questions to Ask During Interview 1. How does GrowthAssistant support the professional development of its employees? 2. Can you describe the team structure and dynamics within the marketing department? 3. How does GrowthAssistant measure and track the success of its email marketing campaigns? 4. What are the most challenging aspects of working remotely for GrowthAssistant, and how does the company address them? 5. How does GrowthAssistant ensure consistent communication and collaboration among its remote teams? *ASSUMPTION:* These questions help candidates better understand the role, the team, and the company culture, enabling them to make informed decisions about their application. 📝 Next Steps for Applicants To apply for this position: * Submit your application through [this link](https://growthassistant.applytojob.com/apply/UvtqZHiOmn/Email-Marketer-LATAM-Braze-Experience). * Tailor your resume and cover letter to highlight relevant experience and skills for this role. * Prepare for the technical assessment by brushing up on your Braze skills and reviewing recent campaign examples. * Research GrowthAssistant and be ready to discuss how your career goals align with the company's mission. * Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.