Email Marketing Cloud Specialist

📌 Core Information

🔹 Job Title: Email Marketing Cloud Specialist

🔹 Company: Maple Leaf Sports & Entertainment (MLSE)

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time, 12-month contract

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing high volumes of campaign requests across multiple brands
• Collaborating with various departments to ensure timely, on-budget, and on-brief delivery
• Optimizing campaign performance through metrics tracking and A/B testing
• Ensuring compliance with data privacy and anti-spam legislation
• Developing strong cross-functional relationships to understand business objectives

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Manage a high volume of campaign requests across multiple brands, ensuring timely, on-budget, and on-brief delivery.

✅ Serve as the main point of contact for project kickoffs, timeline planning, and feedback loops.

✅ Coordinate campaign launches and maintain alignment with the broader marketing calendar.

✅ Collaborate with internal and external teams to review and refine briefs, assets, and copy.

✅ Ensure all communications adhere to brand guidelines and performance standard processes.

✅ Proofread content for accuracy, grammar, and formatting; ensure working links and accurate visual rendering.

✅ Craft compelling, on-brand email content including subject lines, body copy, and calls to action.

✅ Customize and design email templates using drag-and-drop tools or basic HTML.

✅ Schedule and send emails based on efficient timing strategies and audience segmentation.

✅ Conduct A/B tests (e.g., subject lines, layout, CTA placement) to improve campaign performance.

✅ Track campaign metrics such as open rates, click-through rates, and conversions.

✅ Generate performance reports and identify insights to optimize future campaigns.

✅ Ensure compliance with data privacy and anti-spam legislation (e.g., CASL, PIPEDA, GDPR).

✅ Maintain clean, segmented email lists and manage opt-in/out preferences.

✅ Monitor and troubleshoot deliverability issues, ensuring emails reach the inbox successfully.

✅ Develop strong cross-functional relationships to understand business objectives.

✅ Provide guidance on best practices and strategic input to improve campaign outcomes.

ASSUMPTION: This role requires a strong understanding of email marketing best practices, campaign management, and stakeholder communication to ensure successful campaign execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in email marketing, CRM, or related digital marketing roles

Required Skills:

• Proven experience with Salesforce Marketing Cloud
• Strong copywriting skills
• Familiarity with A/B testing frameworks and campaign analytics tools
• Understanding of compliance standards (e.g., CASL, PIPEDA, GDPR)
• Excellent project management and stakeholder communication skills

Preferred Skills:

• Experience with HTML and CSS
• Fluency in French (an asset)

ASSUMPTION: Candidates with experience in sports marketing or a related industry may have an advantage in understanding the unique aspects of this role.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - 75,000 per year (based on industry standards for a 2-5 year experienced candidate in Toronto)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Access to MLSE events and experiences

Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sports and Entertainment

Company Size: 1,001-5,000 employees

Founded: 1994 (as Maple Leaf Sports & Entertainment Ltd.)

Company Description:

• MLSE is Canada's preeminent leader in delivering top-quality sport and entertainment experiences.
• It is the parent company of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Marlies (AHL), Raptors 905 (NBA G League), and Toronto Argonauts (CFL).
• MLSE owns or operates all venues its teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre.

Company Specialties:

• Owner and operator of professional sports teams
• Venue management
• Marketing and partnerships
• Ticketing and membership
• Food and beverage services

Company Website: http://www.mlse.com

ASSUMPTION: Working at MLSE offers unique opportunities to be involved in high-profile sports and entertainment events, as well as the chance to work with well-known brands and personalities.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports to the Manager of Lifecycle & Performance Marketing

Work Arrangement: On-site, full-time, with occasional remote work possible

Growth Opportunities:

• Potential to advance to a senior role within the marketing department
• Opportunities to work on high-profile campaigns and events
• Access to professional development and training opportunities

ASSUMPTION: This role offers a unique opportunity to gain experience in sports marketing and work with high-profile brands and events.

🌍 Location & Work Environment

Office Type: Modern, multi-purpose office space with collaborative work areas

Office Location(s): 50 Bay Street, Suite 500, Toronto, ON M5J 2L2, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant sports and entertainment scene
• 50 Bay Street is a central location with easy access to public transportation, shopping, and dining
• The office is within walking distance of Scotiabank Arena, where many MLSE teams play

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with occasional evenings and weekends as needed

ASSUMPTION: Working in a central downtown location offers easy access to amenities and a dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and a team member
• Final interview with the director of marketing

Key Assessment Areas:

• Email marketing expertise and campaign management skills
• Strong communication and stakeholder management skills
• Attention to detail and quality assurance
• Cultural fit and alignment with MLSE values

Application Tips:

• Highlight relevant experience and achievements in email marketing and campaign management
• Include specific examples of successful email campaigns and their results
• Tailor your resume and cover letter to emphasize your fit with MLSE's mission and values
• Prepare questions to ask the interviewer about the role, team, or company

ATS Keywords: Email Marketing, CRM, Digital Marketing, Campaign Management, Salesforce Marketing Cloud, A/B Testing, Performance Reporting, Compliance Standards

ASSUMPTION: The interview process at MLSE is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Salesforce Marketing Cloud
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: Familiarity with industry-standard email marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Accountability
• Respect
• Excellence
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you able to manage multiple projects and stakeholders effectively?
• Do you have a strong attention to detail and commitment to quality assurance?

ASSUMPTION: MLSE values candidates who are passionate about sports and entertainment, have a strong work ethic, and are committed to delivering exceptional experiences to fans and customers.

⚠️ Potential Challenges

• Managing high volumes of campaign requests and tight deadlines
• Working with multiple stakeholders and departments to ensure consistent messaging and branding
• Ensuring compliance with data privacy and anti-spam legislation
• Keeping up with industry trends and best practices in email marketing

ASSUMPTION: Success in this role requires strong project management skills, attention to detail, and the ability to work effectively with multiple stakeholders.

📈 Similar Roles Comparison

• Compared to other email marketing roles, this position offers unique opportunities to work with high-profile sports and entertainment brands
• Industry-specific context: Sports and entertainment marketing requires an understanding of the unique aspects of promoting live events and experiences
• Career path comparison: This role can lead to advancement within the marketing department or other areas of the organization

ASSUMPTION: This role offers unique opportunities and challenges compared to other email marketing positions, and candidates should be prepared to adapt to the specific aspects of sports and entertainment marketing.

📝 Sample Projects

• Developing and executing an email campaign to promote an upcoming event, including segmentation, A/B testing, and performance analysis
• Managing a high-volume email campaign for a major sports team, including coordination with multiple departments and stakeholders
• Creating and implementing an email marketing strategy to improve customer engagement and retention for a sports team or event

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Email Marketing Cloud Specialist in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the team currently, and how can this role help address them?
• How does this role fit into the broader marketing strategy for the organization?
• What opportunities are there for professional development and growth within the marketing department or the organization as a whole?
• How does MLSE support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in and understanding of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link by May 27, 2025
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching MLSE, its teams, and its values
• Follow up with the hiring manager after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.