📌 Core Information
🔹 Job Title: Email Marketing Developer
🔹 Company: Balsam Brands
🔹 Location: Boise, Idaho, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Designing, coding, and testing responsive emails for customer lifecycle campaigns
- Collaborating with cross-functional teams to execute email strategies
- Optimizing email performance through A/B testing and best practices
- Ensuring email compliance with regulations (CAN-SPAM, GDPR, accessibility)
ASSUMPTION: This role requires a balance of technical skills (HTML, CSS) and creative problem-solving to deliver effective email campaigns.
📋 Key Responsibilities
✅ Design and build responsive email campaigns using drag-and-drop builders and visual template editors
✅ Develop, modify, and organize email templates and campaigns, including reusable modules
✅ Test email compatibility and rendering across different clients and devices, and perform A/B testing
✅ Develop rule-based email templates with personalized dynamic content and automated workflows
✅ Implement customer segmentation strategies and manage email streams and sequences
✅ Collaborate with marketing teams, designers, and other stakeholders to execute email strategies
✅ Diagnose and resolve email deliverability issues
ASSUMPTION: This role requires a strong understanding of email client compatibility, responsive design, and cross-platform rendering challenges.
🎯 Required Qualifications
Education: Bachelor's degree in a related field
Experience: 3+ years of relevant experience, preferably with an eCommerce brand
Required Skills:
- Fluent in HTML and CSS
- Proficient in email marketing and/or CDP platforms (Optimove, Klaviyo, Salesforce Marketing Cloud)
- Experience with A/B testing to optimize email performance
- Commitment to accuracy and thoroughness
Preferred Skills:
- Knowledge of email subscriber list best practices for GDPR and CAN-SPAM laws
- Excellent verbal and written communication skills
- Experience using Figma or other design tools
- Experience with project management tools (ClickUp, JIRA)
- Experience integrating email platforms with CRM systems, e-commerce platforms, and marketing automation tools
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $69,000 to $87,000 per year
Benefits:
- Competitive compensation and cash-based incentive plan
- Comprehensive medical, dental, and vision coverage
- Up to $2,000 annual funding toward HSA accounts
- Medical, transit, dependent care FSA
- Infertility coverage
- Generous parental leave program and flexible return options
- Company-paid life and AD&D insurance
- Company-paid short and long-term disability insurance
- 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
- Employee Assistance Program (EAP) and other mental health and wellness perks
- Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
- Paid 5-week sabbatical leave after 10 years of employment
- Annual continuous learning benefit up to $1,000 per person, per fiscal year
- Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
- Generous team member merchandise discount
- Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range provided is based on current market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor, operating in the competitive retail sector.
Company Size: Balsam Brands has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Balsam Brands was founded in 2006, with a history of steady growth and expansion into new markets.
Company Description:
- Balsam Brands is a people-first company that values relationship building, authenticity, and doing the right thing.
- The company's mission is to create joy together, empowering team members and partners to love what they do and provide products and experiences that inspire meaningful moments.
- Balsam Brands offers a welcoming workplace with a culture of caring people doing challenging work.
Company Specialties:
- Holiday and home décor products
- E-commerce retail
- Customer relationship management (CRM)
- Email marketing
Company Website: www.balsambrands.com
ASSUMPTION: Balsam Brands' focus on people and relationships sets it apart in the competitive retail industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-level professional with 2-5 years of relevant experience.
Reporting Structure: The Email Marketing Developer reports to the CRM Marketing Manager.
Work Arrangement: This role operates on a hybrid model, with 3 days in the Boise office and the remaining days working remotely.
Growth Opportunities:
- Potential career progression into senior email marketing roles or management positions
- Balsam Brands' commitment to continuous learning and professional development
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Balsam Brands' Boise office is a hybrid workspace, offering a blend of in-office and remote work.
Office Location(s): 700 Jefferson Ave, Redwood City, California 94063, US (headquarters); 700 W. Idaho St, Suite 200, Boise, Idaho 83702, US (Boise office)
Geographic Context:
- Boise, Idaho, is a mid-sized city with a cost of living slightly below the national average.
- The city offers a high quality of life, with a strong job market, affordable housing, and numerous outdoor recreation opportunities.
- Boise has a semi-arid climate, with hot, dry summers and cold, snowy winters.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with 3 days required in the office and the remaining days worked remotely.
ASSUMPTION: Balsam Brands' Boise office provides a collaborative and engaging work environment, with opportunities for in-person interaction and team-building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the CRM Marketing Manager
Key Assessment Areas:
- Technical skills (HTML, CSS, email marketing platforms)
- Problem-solving and troubleshooting abilities
- Collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for technical assessments by brushing up on your HTML and CSS skills
- Research Balsam Brands' company culture and values to demonstrate your fit during the interview
ATS Keywords: Email Marketing, HTML, CSS, A/B Testing, Responsive Design, Email Client Compatibility, Dynamic Content, Customer Segmentation, Email Compliance, Email Deliverability, CRM Integration, Project Management, Communication Skills, Optimove, Klaviyo, Salesforce Marketing Cloud
ASSUMPTION: Balsam Brands' interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Email marketing platforms: Optimove, Klaviyo, Salesforce Marketing Cloud
- Drag-and-drop email builders and visual template editors
- HTML and CSS
- Project management tools: ClickUp, JIRA
- Design tools: Figma
ASSUMPTION: The tools and technologies listed are not exhaustive and may be subject to change based on the company's needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- People come first
- Success follows
- Create joy together
Work Style:
- Collaborative and team-oriented
- Focused on relationship building and authenticity
- Committed to doing the right thing and giving back to communities
Self-Assessment Questions:
- Do you align with Balsam Brands' core values of putting people first, achieving success through collaboration, and creating joy together?
- Are you comfortable working in a hybrid environment, with a balance of in-office and remote work?
- Do you thrive in a fast-paced, dynamic work environment that prioritizes relationships and authenticity?
ASSUMPTION: Balsam Brands' company culture emphasizes people-first values, collaboration, and authenticity, making it an excellent fit for candidates who share these priorities.
⚠️ Potential Challenges
- Balancing technical skills with creative problem-solving in a fast-paced environment
- Adapting to a hybrid work arrangement, with 3 days required in the office
- Managing email deliverability issues and ensuring compliance with regulations
- Keeping up with industry trends and best practices in email marketing
ASSUMPTION: These challenges can be overcome with strong technical skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a greater emphasis on technical skills (HTML, CSS) and creative problem-solving
- Balsam Brands' focus on customer relationships and lifecycle marketing sets it apart from other retail companies
- This role offers opportunities for career progression into senior email marketing roles or management positions
ASSUMPTION: This role is well-suited to candidates with strong technical skills and a passion for creative problem-solving in the email marketing space.
📝 Sample Projects
- Developing and testing responsive email campaigns for customer lifecycle stages
- Implementing dynamic content and personalization based on user behavior and segmentation strategies
- Collaborating with cross-functional teams to execute email strategies that drive engagement and conversions
ASSUMPTION: These sample projects illustrate the hands-on, collaborative nature of the Email Marketing Developer role at Balsam Brands.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the CRM Marketing department?
- How does Balsam Brands support the professional development and growth of its email marketing team members?
- What are the most challenging aspects of working in a hybrid environment, and how does Balsam Brands address them?
- How does Balsam Brands measure the success of its email marketing campaigns, and what key performance indicators (KPIs) are tracked?
- What opportunities exist for collaboration and knowledge-sharing with other departments or teams within the company?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Balsam Brands' company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Email Marketing Developer - Balsam Brands
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for technical assessments by brushing up on your HTML and CSS skills
- Research Balsam Brands' company culture and values to demonstrate your fit during the interview
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
