📌 Core Information
🔹 Job Title: Senior Email Marketing Specialist
🔹 Company: SurveyMonkey
🔹 Location: Ottawa, Ontario, Canada
🔹 Job Type: Hybrid (1 day per week in the office)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Owning and elevating email marketing campaigns across the customer lifecycle
- Developing intelligent, multi-channel customer journeys
- Partnering with cross-functional teams to drive cohesive customer communications
- Managing the end-to-end production of the monthly customer newsletter
ASSUMPTION: This role requires a strategic and customer-obsessed mindset, with a focus on driving user activation, maturity, and long-term retention through personalized email experiences.
📋 Key Responsibilities
✅ Own the strategy, execution, and optimization of email marketing campaigns across the customer lifecycle
✅ Up-level existing campaigns and create brand new ones to take full advantage of the marketing tech stack
✅ Develop intelligent, multi-channel customer journeys, translating data into personalized experiences
✅ Partner with cross-functional teams to drive cohesive and compelling customer communications
✅ Monitor and analyze campaign performance, identifying key insights and reporting on core metrics
✅ Manage the end-to-end production of the monthly customer newsletter, from content curation to performance tracking and optimization
ASSUMPTION: This role requires a hands-on leader who is ready to dive in and re-imagine existing email initiatives, with a focus on driving customer engagement and retention.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in email marketing, with a proven track record of success and hands-on execution in one or more major ESPs (e.g., Marketo, Braze, HubSpot, Salesforce Marketing Cloud, Iterable)
Required Skills:
- Proven experience building and scaling sophisticated, automated email marketing programs and journeys
- Deep understanding of email marketing best practices, including CAN-SPAM, deliverability, A/B testing, user journeys, and dynamic content
- Effective cross-functional collaboration and the ability to influence partners and work effectively across multiple teams
- Proactive, "go-getter" mentality with a strong sense of ownership and the ability to drive complex projects from concept to completion in a fast-paced environment
- Strategic and analytical mindset, with the ability to think critically, see the big picture, and translate business objectives into high-impact marketing strategies
Preferred Skills:
- Prior experience with an ESP migration
ASSUMPTION: Candidates with experience in a B2B environment and a strong understanding of customer lifecycle marketing will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Senior Email Marketing Specialist with 5-10 years of experience in Canada)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee stock purchase plan
- Learning and development opportunities, such as Curiosity Week
- Week of service and other volunteer opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically survey and form creation tools
Company Size: 1,001-5,000 employees (mid-size to large)
Founded: 1999 (as SurveyMonkey)
Company Description:
- SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users
- Combines powerful capabilities with intuitive design, serving every use case, from customer experience to employee engagement, market research to payment and registration forms
- Trusted by millions—from startups to Fortune 500 companies—to gather insights and information that inspire better decisions, create experiences people love, and drive business growth
Company Specialties:
- Survey creation and distribution
- Form creation and management
- Market research and analytics
- Customer experience and employee engagement
Company Website: surveymonkey.com
ASSUMPTION: SurveyMonkey is a well-established company with a strong reputation in the market research and survey creation industry, known for its user-friendly platform and extensive features.
📊 Role Analysis
Career Level: Senior (5-10 years of experience)
Reporting Structure: This role reports directly to the Email Marketing Manager
Work Arrangement: Hybrid (1 day per week in the office)
Growth Opportunities:
- Potential to take on more responsibility and lead a team as the company grows
- Opportunities to learn and develop skills in a dynamic and fast-paced environment
- Chance to work on high-impact projects that drive business growth and customer engagement
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and develop their skills in a fast-paced and dynamic environment.
🌍 Location & Work Environment
Office Type: Hybrid (1 day per week in the office)
Office Location(s): 200 Laurier Ave W, Ottawa, Ontario K1P 6M7, CA
Geographic Context:
- Ottawa is the capital city of Canada, with a population of approximately 1 million people
- The city is known for its historic architecture, vibrant cultural scene, and outdoor activities
- Ottawa has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- On-site interview with the Email Marketing team and other stakeholders
- Final interview with the Director of Marketing
Key Assessment Areas:
- Email marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Cross-functional collaboration and communication abilities
- Cultural fit and alignment with SurveyMonkey's values
Application Tips:
- Highlight your experience with email marketing automation and personalization
- Include specific examples of how you've driven customer engagement and retention through email campaigns
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
ATS Keywords: Email Marketing, Customer Engagement, Data Analysis, Cross-Functional Collaboration, Project Management, A/B Testing, Dynamic Content, User Journeys, Email Automation, Marketing Technology, Customer Retention, Product Adoption, Strategic Thinking, Analytical Mindset, ESP Migration, Content Curation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit, with a strong emphasis on their experience with email marketing automation and personalization.
🛠️ Tools & Technologies
- Marketo, Braze, HubSpot, Salesforce Marketing Cloud, or Iterable (depending on the candidate's experience)
- HTML and CSS for email design
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific email service provider (ESP) and other tools used will depend on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Curiosity: We ask questions, seek answers, and learn every day
- Integrity: We do the right thing, even when no one is watching
- Customer Obsessed: We put customers at the center of everything we do
Work Style:
- Collaborative: We work together to achieve shared goals
- Adaptable: We embrace change and continuously learn and improve
- Data-Driven: We make decisions based on data and insights
Self-Assessment Questions:
- Do you have a strong curiosity for learning and continuous improvement?
- Are you comfortable working in a collaborative and adaptable environment?
- Do you make data-driven decisions and use data to inform your strategies?
ASSUMPTION: Candidates who are curious, adaptable, and data-driven will be well-suited to SurveyMonkey's culture and work environment.
⚠️ Potential Challenges
- Managing multiple email campaigns and projects simultaneously, requiring strong organizational skills and prioritization
- Working with cross-functional teams and stakeholders, requiring effective communication and collaboration skills
- Keeping up with industry trends and best practices in email marketing, requiring continuous learning and adaptation
- Balancing the need for personalization and segmentation with the need for scalability and efficiency
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, continuous learning, and a focus on efficiency and scalability.
📈 Similar Roles Comparison
- Compared to other Senior Email Marketing Specialist roles, this position places a stronger emphasis on customer lifecycle marketing and driving long-term customer retention
- In the broader marketing industry, this role is similar to other senior-level email marketing positions, with a focus on strategy, execution, and optimization
- Career-wise, this role offers growth potential and the opportunity to take on more responsibility as the company grows
ASSUMPTION: This role is well-suited to candidates with experience in customer lifecycle marketing and a strong focus on driving customer engagement and retention through personalized email experiences.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer onboarding and product adoption
- Analyzing customer data to identify segments and create personalized email journeys that drive engagement and retention
- Collaborating with cross-functional teams to create and optimize the monthly customer newsletter, improving open rates and click-throughs
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, with a focus on driving customer engagement and retention through personalized email experiences.
❓ Key Questions to Ask During Interview
- Can you describe the current email marketing tech stack and how this role will contribute to its evolution?
- How does the Email Marketing team collaborate with other marketing functions and stakeholders to drive cohesive customer communications?
- What are the biggest challenges facing the Email Marketing team currently, and how can this role help address them?
- What opportunities are there for growth and professional development in this role?
- How does SurveyMonkey support work-life balance for employees working in a hybrid arrangement?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
