📌 Core Information
🔹 Job Title: Email Marketing Developer
🔹 Company: Balsam Brands
🔹 Location: Redwood City, California
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Designing, coding, and testing responsive emails for customer lifecycle campaigns
- Collaborating with cross-functional teams to execute email strategies
- Optimizing email performance through A/B testing and best practices
- Managing email streams and sequences for customer engagement
ASSUMPTION: This role requires a balance of technical skills (HTML, CSS) and creative problem-solving to ensure emails are visually appealing, functional, and effective.
📋 Key Responsibilities
✅ Design and build responsive email campaigns using drag-and-drop builders and visual template editors
✅ Develop, modify, and organize email templates and campaigns, including reusable modules
✅ Test email compatibility and performance across different clients and devices, and perform A/B testing
✅ Implement rule-based email templates with personalized dynamic content and automated workflows
✅ Collaborate with marketing teams, designers, and other stakeholders to execute email strategies
✅ Apply best practices in email development, email compliance regulations, and accessibility standards
✅ Troubleshoot email deliverability issues, including spam filtering, reputation management, and authentication protocols
ASSUMPTION: This role involves a mix of independent work and collaboration, requiring strong communication skills and the ability to manage multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 3+ years of relevant experience, preferably with an eCommerce brand
Required Skills:
- Proficient in HTML and CSS
- Experience with email marketing and/or CDP platforms (Optimove, Klaviyo, Salesforce Marketing Cloud)
- Strong commitment to accuracy and thoroughness
- Experience with A/B testing to optimize email performance and conversion
- Understanding of email client compatibility, responsive design, and cross-platform rendering challenges
Preferred Skills:
- Knowledge of email subscriber list best practices for GDPR and CAN-SPAM laws
- Excellent verbal and written communication skills
- Experience using Figma
- Experience with project management tools (ClickUp, JIRA)
- Experience integrating email platforms with CRM systems, e-commerce platforms, and marketing automation tools
ASSUMPTION: While a Bachelor's degree is preferred, equivalent experience in email marketing or a related field may be considered.
💰 Compensation & Benefits
Salary Range: $69,000 - $87,000 per year (based on industry standards for an intermediate email marketing role in the Bay Area)
Benefits:
- Competitive compensation, including a cash-based incentive plan
- Comprehensive medical, dental, and vision coverage
- Up to $2,000 annual funding toward HSA accounts
- Medical, transit, dependent care FSA
- Infertility coverage offered on all medical plans
- Generous parental leave program and flexible return options
- Company-paid life and AD&D insurance
- Company-paid short and long-term disability insurance
- 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
- Employee Assistance Program (EAP) and other mental health and wellness perks
- Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
- Paid 5-week sabbatical leave after 10 years of employment
- Annual continuous learning benefit up to $1,000 per person, per fiscal year
- Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
- Generous team member merchandise discount
- Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance
Working Hours: Full-time (40 hours/week), hybrid model with 3 days in-office
ASSUMPTION: The salary range provided is an estimate based on industry standards for an intermediate email marketing role in the Bay Area. Actual compensation may vary based on factors such as experience, skills, and alignment with role requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor, operating in the competitive retail industry.
Company Size: Balsam Brands has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Balsam Brands was founded in 2006 and has since grown into a global retailer with teams in multiple locations.
Company Description:
- Balsam Brands is a people-first company that values relationship building, authenticity, and doing the right thing.
- The company's mission is to create joy together, empowering team members and partners to love what they do and provide products and experiences that inspire meaningful moments with family and friends.
- Balsam Brands offers a competitive compensation and benefits package, including comprehensive medical coverage, 401(k) match, and generous parental leave.
Company Specialties:
- Holiday and home décor
- E-commerce retail
- Customer experience and engagement
Company Website: Balsam Brands Careers
ASSUMPTION: Balsam Brands' focus on creating joy and prioritizing people makes it an attractive employer for candidates seeking a positive work environment.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 3+ years of relevant experience and offering opportunities for growth and development.
Reporting Structure: The Email Lifecycle Developer reports to the CRM Marketing Manager.
Work Arrangement: This is a hybrid role, with 3 days in the office and 2 days remote.
Growth Opportunities:
- Potential career progression into senior email marketing roles or management positions
- Expanding skills and expertise in email marketing, customer lifecycle management, and cross-functional collaboration
- Opportunities to work on high-impact projects and campaigns that drive customer engagement and revenue
ASSUMPTION: This role offers a mix of stability and growth potential, making it an attractive opportunity for candidates looking to advance their careers in email marketing.
🌍 Location & Work Environment
Office Type: Balsam Brands has a hybrid work environment, with offices in Redwood City, Boise, Dublin, the Philippines, Canada, and Mexico.
Office Location(s): 700 Jefferson Ave, Redwood City, California 94063, US
Geographic Context:
- Redwood City is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The Bay Area has a competitive job market and a high cost of living, with median home prices exceeding $1 million
- The region is known for its diverse culture, vibrant tech industry, and numerous outdoor activities
Work Schedule: Full-time (40 hours/week), with a hybrid model requiring 3 days in the office
ASSUMPTION: The hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR
- Technical assessment or case study
- On-site or virtual interview with the team
- Final interview with the CRM Marketing Manager
Key Assessment Areas:
- Technical skills in email marketing, HTML, and CSS
- Problem-solving and troubleshooting abilities
- Collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in email marketing and customer lifecycle management
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare for technical assessments by brushing up on your HTML, CSS, and email marketing knowledge
ATS Keywords: Email Marketing, HTML, CSS, A/B Testing, Responsive Design, Email Client Compatibility, Dynamic Content, Customer Segmentation, Email Compliance, Email Deliverability, CRM Integration, Project Management, Communication Skills, Optimove, Klaviyo, Salesforce Marketing Cloud
ASSUMPTION: The interview process will focus on assessing technical skills, problem-solving abilities, and cultural fit, with a strong emphasis on email marketing expertise.
🛠️ Tools & Technologies
- Optimove
- Klaviyo
- Salesforce Marketing Cloud
- Figma
- ClickUp or JIRA
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should highlight any relevant experience in their applications.
👔 Cultural Fit Considerations
Company Values:
- People come first
- Success follows
- Create joy together
Work Style:
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a people-first work environment that prioritizes relationships and authenticity?
- Are you comfortable working in a hybrid model, balancing remote work and in-office collaboration?
- Do you align with Balsam Brands' mission to create joy together and provide exceptional customer experiences?
ASSUMPTION: Candidates who share Balsam Brands' values and work style preferences will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
- Keeping up with industry trends and best practices in email marketing
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in company priorities, processes, or tools
ASSUMPTION: These challenges are common in fast-growing, mid-sized companies and can be mitigated with strong communication, adaptability, and a focus on continuous learning.
📈 Similar Roles Comparison
- Compared to junior email marketing roles, this position requires more experience and offers greater responsibility and growth opportunities
- In the retail industry, email marketing plays a crucial role in customer acquisition, retention, and engagement, making this role highly relevant and valuable
- Career paths in email marketing can lead to senior roles, management, or specialized expertise in customer lifecycle management
ASSUMPTION: This role offers a unique blend of technical skills, creativity, and collaboration, setting it apart from other marketing or customer success positions.
📝 Sample Projects
- Developing and executing a customer onboarding email campaign to improve new customer engagement and retention
- Optimizing an existing email campaign's performance through A/B testing and best practice implementation
- Creating and managing an automated email workflow for customer win-back or re-engagement
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the email marketing team currently, and how can this role help address them?
- How does the CRM Marketing Manager support the growth and development of team members in this role?
- What are the most important qualities and skills for success in this role, according to the team?
- How does Balsam Brands measure the success of email marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration and learning from other teams and departments within Balsam Brands?
ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, team dynamics, and company culture, setting you apart as a strong candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing, HTML, CSS, and customer lifecycle management
- Prepare for technical assessments by brushing up on your email marketing knowledge and practicing coding challenges
- Follow up with the hiring manager or HR one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
