📌 Core Information
🔹 Job Title: Email Marketing Developer
🔹 Company: Balsam Brands
🔹 Location: Redwood City, California, United States
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Designing, coding, and testing responsive emails for customer lifecycle campaigns
- Collaborating with cross-functional teams to execute email strategies
- Ensuring email compliance with regulations and best practices
- Optimizing email performance through A/B testing and analytics
- Working in a hybrid model with 3 days in the office
ASSUMPTION: This role requires a balance of technical skills and creative problem-solving, with a focus on customer engagement and compliance.
📋 Key Responsibilities
✅ Design and build responsive email campaigns using drag-and-drop builders and visual template editors
✅ Develop, modify, and organize email templates and campaigns with proper logic and personalization
✅ Test email compatibility and performance across different email clients and devices
✅ Implement customer segmentation strategies and manage email streams and sequences
✅ Collaborate with marketing teams, designers, and other stakeholders to execute email strategies
✅ Apply best practices in email development, email compliance regulations, and accessibility
✅ Diagnose and resolve email deliverability issues
✅ May be tasked with constructing and executing email campaigns using Optimove and other similar programs
ASSUMPTION: This role involves a mix of independent work and collaboration, with a focus on delivering high-quality email campaigns that engage customers and comply with regulations.
🎯 Required Qualifications
Education: Bachelor's degree in a related field or equivalent experience
Experience: 3+ years of relevant experience, preferably with an eCommerce brand
Required Skills:
- Fluent in HTML and CSS
- Proficient in email marketing and/or CDP platforms (e.g., Optimove, Klaviyo, Salesforce Marketing Cloud)
- Experience with A/B testing to optimize email performance and conversion
- Understanding of email client compatibility, responsive design, and cross-platform rendering challenges
- Experience using, building, and maintaining both one-off marketing and lifecycle campaigns
Preferred Skills:
- Knowledge of email subscriber list best practices for both GDPR and CAN-SPAM laws
- Excellent verbal and written communication skills that bridge technical and non-technical audiences
- Experience using Figma
- Experience with project management tools such as ClickUp or JIRA
- Experience integrating email platforms with CRM systems, e-commerce platforms, and marketing automation tools
ASSUMPTION: These qualifications are essential for success in this role, with a focus on technical proficiency, experience, and strong communication skills.
💰 Compensation & Benefits
Salary Range: $69,000 to $87,000 per year. This range is based on market research and reflects the typical salary range for this role, experience level, and location. Final offers will be determined by various factors, including the candidate's qualifications and experience.
Benefits:
- Competitive compensation, including a cash-based incentive plan
- Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members
- Up to $2,000 annual funding toward HSA accounts
- Medical, transit, dependent care FSA
- Infertility coverage offered on all medical plans
- Generous parental leave program and flexible return options
- Company-paid life and AD&D insurance
- Company-paid short and long-term disability insurance
- 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
- Employee Assistance Program (EAP) and other mental health and wellness perks
- Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
- Paid 5-week sabbatical leave after 10 years of employment
- Annual continuous learning benefit up to $1,000 per person, per fiscal year
- Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
- Generous team member merchandise discount
- Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance
Working Hours: 40 hours per week, with a hybrid work arrangement (3 days in the office)
ASSUMPTION: The salary range is based on market research and reflects the typical salary range for this role, experience level, and location. Final offers will be determined by various factors, including the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor, operating in the competitive retail industry.
Company Size: Balsam Brands has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Balsam Brands was founded in 2006, with a history of steady growth and expansion into new markets.
Company Description:
- Balsam Brands strives for excellence in everything it does, presenting a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing.
- The company's mission is to create joy together, empowering its team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to families and communities in impactful ways.
- Balsam Brands has steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.
Company Specialties:
- Holiday and home décor
- E-commerce retail
- Customer relationship management
- Email marketing
Company Website: https://www.balsambrands.com/careers/?utm_medium=social&utm_source=linkedin&utm_campaign=recruitment&utm_content=linkedin-button
ASSUMPTION: Balsam Brands is a well-established retailer with a strong focus on customer relationships and a commitment to creating joy through its products and experiences.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of technical skills and experience in email marketing and customer lifecycle management.
Reporting Structure: The Email Marketing Developer reports to the CRM Marketing Manager.
Work Arrangement: This role is hybrid, with 3 days in the office (Monday, Tuesday, and Wednesday).
Growth Opportunities:
- Expanding skills in email marketing and customer lifecycle management
- Gaining experience working with cross-functional teams and stakeholders
- Developing expertise in email compliance and best practices
- Potential career progression into senior email marketing or CRM roles
ASSUMPTION: This role offers opportunities for professional growth and development within the email marketing and customer lifecycle management fields.
🌍 Location & Work Environment
Office Type: Balsam Brands has a hybrid work environment, with 3 days in the office and 2 days remote.
Office Location(s): Redwood City, California, United States
Geographic Context:
- Redwood City is located in the San Francisco Bay Area, offering a mix of urban and suburban living with easy access to Silicon Valley and San Francisco.
- The Bay Area has a diverse and vibrant culture, with numerous attractions, restaurants, and outdoor activities.
- The cost of living in the Bay Area is higher than the national average, with median home prices and rental costs reflecting this.
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The hybrid work arrangement and location in the Bay Area offer a balance between work-life integration and access to a dynamic professional environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- In-person or video interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Technical skills in email marketing and HTML/CSS
- Problem-solving and troubleshooting abilities
- Collaboration and communication skills
- Understanding of email compliance and best practices
- Alignment with Balsam Brands' company culture and values
Application Tips:
- Highlight relevant experience and achievements in email marketing and customer lifecycle management
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for technical assessments or case studies by reviewing email marketing best practices and trends
- Research Balsam Brands' company culture and values to demonstrate alignment and fit
ATS Keywords: Email Marketing, HTML, CSS, A/B Testing, Responsive Design, Email Client Compatibility, Dynamic Content, Customer Segmentation, Email Compliance, Email Deliverability, CRM Integration, Project Management, Communication Skills, Optimove, Klaviyo, Salesforce Marketing Cloud
ASSUMPTION: The application process for this role will focus on assessing technical skills, problem-solving abilities, and cultural fit with Balsam Brands.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Optimove, Klaviyo, Salesforce Marketing Cloud)
- HTML and CSS
- Email design and development tools (e.g., drag-and-drop builders, visual template editors)
- Email testing and analytics tools
- Project management tools (e.g., ClickUp, JIRA)
ASSUMPTION: This role requires proficiency in various email marketing platforms, HTML/CSS, and potentially other email design and development tools, as well as project management software.
👔 Cultural Fit Considerations
Company Values:
- People come first
- Success follows
- Create joy together
Work Style:
- Collaborative and cross-functional teamwork
- Focus on customer relationships and engagement
- Commitment to excellence and continuous improvement
- Hybrid work arrangement with 3 days in the office
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional team environment?
- Are you passionate about creating joy and engaging customers through email marketing?
- Do you embrace a hybrid work arrangement, with 3 days in the office and 2 days remote?
ASSUMPTION: Balsam Brands values a people-first approach, with a focus on creating joy together and fostering a collaborative work environment.
⚠️ Potential Challenges
- Balancing technical work with collaboration and communication across multiple teams and stakeholders
- Managing email compliance and best practices in a rapidly evolving regulatory landscape
- Adapting to a hybrid work arrangement, with 3 days in the office and 2 days remote
- Working in a competitive retail industry with high customer expectations
ASSUMPTION: These challenges require strong communication, collaboration, and adaptability skills, as well as a commitment to staying up-to-date with industry best practices and regulations.
📈 Similar Roles Comparison
- This role focuses more on customer lifecycle management and email compliance than broader CRM or marketing roles
- Email marketing roles in the retail industry may have unique customer engagement and compliance requirements compared to other industries
- Career progression in email marketing may involve moving into senior email marketing or CRM roles, with potential overlaps with marketing automation or customer success positions
ASSUMPTION: This role offers a unique blend of technical and customer-focused skills, with opportunities for growth and progression within the email marketing and customer lifecycle management fields.
📝 Sample Projects
- Designing and implementing a customer onboarding email sequence for a new product launch
- Optimizing an existing email campaign's performance through A/B testing and analytics
- Developing and integrating dynamic content elements into email templates for personalized customer experiences
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on customer engagement, personalization, and performance optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to Balsam Brands' overall marketing strategy and customer engagement efforts?
- What are the most challenging aspects of working in a hybrid environment, and how does the team support one another in this context?
- What opportunities are there for professional growth and development within the email marketing and customer lifecycle management fields at Balsam Brands?
- How does Balsam Brands support work-life balance and employee well-being in a hybrid work arrangement?
ASSUMPTION: These interview questions help assess the role's fit with your skills, experiences, and career goals, as well as Balsam Brands' company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for technical assessments or case studies by reviewing email marketing best practices and trends
- Research Balsam Brands' company culture and values to demonstrate alignment and fit
- Follow up with the hiring manager or HR team within 7 days of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
