Email Marketing Executive

📌 Core Information

🔹 Job Title: Email Marketing Executive

🔹 Company: Next Plc

🔹 Location: Leicester, United Kingdom

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution and development of email marketing and on-site personalisation within the Total Platform business.
• Collaborating with Total Platform partners to deliver a best-in-class CRM experience for customers.
• Becoming the subject matter expert for email and CRM marketing for your partner.
• Working closely with key teams and stakeholders to create bespoke campaigns to increase sales, drive engagement, and retention on email.

ASSUMPTION: This role requires a strong understanding of email marketing and CRM principles, as well as the ability to work effectively with multiple stakeholders.

📋 Key Responsibilities

✅ Developing and executing email marketing campaigns, including set-up, scheduling, and deployment of one-time, recurring, and triggered campaigns.

✅ Analyzing performance of email marketing campaigns to provide actionable insights and improvements for future development.

✅ Reporting on all email KPIs generated through email marketing campaigns.

✅ Developing and executing on-site marketing campaigns, in the form of sign-up banners, abandon programmes, and competition pages.

✅ Assisting with day-to-day administration tasks.

ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven experience in email marketing, CRM, or a related field, ideally within a retail environment.

Required Skills:

• Experience with Bloomreach or Exponea.
• Basic understanding of HTML, Python, or Jinja2.
• Self-motivated and highly organized with the ability to adapt to a changing environment and stay calm under pressure.
• Creative and inquisitive with a thirst to learn more.
• Aptitude for attention to detail.
• Able to take direction and deliver tasks accordingly.
• Effective team player; can-do attitude.
• Excellent verbal and written communication skills.
• Possess strong analytical and problem-solving skills.
• Intermediate level user of the Google Suite.

Preferred Skills:

• Experience with email marketing automation tools.
• Knowledge of SQL or other database languages.

ASSUMPTION: While not explicitly stated, experience with email marketing automation tools and knowledge of SQL would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on industry standards for a Marketing Executive role in the UK retail sector with 2-5 years of experience).

Benefits:

• Competitive pension scheme.
• Generous staff discount.
• Life assurance.
• Health cash plan.
• Employee assistance programme.

Working Hours: Full-time, Monday to Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break).

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Next Plc is a leading fashion and homeware retailer in the UK, operating both online and in-store.

Company Size: Next Plc is a large company with over 700 employees, providing ample opportunities for growth and development.

Founded: Next Plc was founded in 1864 and has since grown to become one of the largest listed companies in the UK.

Company Description:

• Next Plc is one of the UK’s largest fashion retailers, selling its products and thousands of world-famous brands both in-store and online.
• The company is known for its high-quality clothing, footwear, and homeware products, as well as its commitment to sustainability and ethical practices.
• Next Plc is also a significant employer, providing jobs for over 30,000 people across the UK and Ireland.

Company Specialties:

• Fashion retail.
• E-commerce.
• Sustainable and ethical practices.

Company Website: http://www.nextplc.co.uk

ASSUMPTION: Next Plc is a well-established company with a strong reputation in the fashion retail industry, providing a stable and supportive work environment for its employees.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Executive with 2-5 years of experience, looking to develop their skills in email marketing and CRM.

Reporting Structure: The Email Marketing Executive will report directly to the Total Platform CRM Manager.

Work Arrangement: This role is on-site, based at Next Head Office in Enderby, Leicestershire.

Growth Opportunities:

• Progression to a Senior Email Marketing Executive role within the Total Platform team.
• Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure.
• Potential to move into a different marketing discipline or take on a broader role within the Total Platform team.

ASSUMPTION: Given the size and scale of Next Plc, there are numerous opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Next Head Office is a modern, open-plan office environment with a collaborative and supportive culture.

Office Location(s): Enderby, Leicestershire.

Geographic Context:

• Leicester is a vibrant city with a rich cultural heritage, offering a wide range of amenities and attractions.
• The city is well-connected by road, rail, and air, making it an ideal location for commuters.
• Leicestershire is a county in the East Midlands region of England, known for its rolling countryside, historic towns, and vibrant cities.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM - 5:30 PM, with a 30-minute lunch break. Flexible working arrangements may be available.

ASSUMPTION: The work environment at Next Plc is supportive and collaborative, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission.
• Phone or video screening with the Total Platform CRM Manager.
• Face-to-face interview with the Total Platform CRM Manager and a member of the Total Platform team.
• Final interview with the Head of CRM.

Key Assessment Areas:

• Email marketing and CRM knowledge and experience.
• Analytical skills and problem-solving ability.
• Communication and teamwork skills.
• Cultural fit and alignment with Next Plc values.

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your email marketing campaigns and their outcomes to discuss during the interview.
• Research Next Plc and the Total Platform team to demonstrate your understanding of the business and your enthusiasm for the role.

ATS Keywords: Email Marketing, CRM, Campaign Management, Google Suite, HTML, Python, Jinja2, Retail Marketing, E-commerce, Marketing Executive, Marketing Campaigns, Customer Engagement, Customer Retention, Marketing Analytics, Marketing Strategy.

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application and prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Bloomreach or Exponea (preferred).
• HTML, Python, Jinja2 (basic understanding required).
• Google Suite (intermediate level user).
• Email marketing automation tools (desirable).
• SQL (desirable).

ASSUMPTION: While not all tools and technologies are explicitly stated, the role requires a strong understanding of email marketing and CRM principles, as well as proficiency in relevant software and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer first.
• Integrity.
• Collaboration.
• Innovation.
• Excellence.

Work Style:

• Collaborative and supportive.
• Focused on employee well-being and work-life balance.
• Encourages continuous learning and development.

Self-Assessment Questions:

• Do you align with Next Plc's company values, particularly 'customer first' and 'collaboration'?
• Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
• Do you have a proactive and can-do attitude, with a willingness to learn and adapt?

ASSUMPTION: Next Plc is a large, established company with a strong focus on customer service, collaboration, and innovation. Applicants should be able to demonstrate their alignment with these values and work styles.

⚠️ Potential Challenges

• Managing multiple email marketing campaigns simultaneously, requiring strong organizational skills and attention to detail.
• Working with multiple stakeholders, including Total Platform partners, requiring strong communication and collaboration skills.
• Keeping up-to-date with the latest email marketing trends and best practices, requiring a proactive approach to learning and development.
• Adapting to a changing environment and staying calm under pressure, requiring resilience and adaptability.

ASSUMPTION: While these challenges may present obstacles, they also provide opportunities for growth and development in the role.

📈 Similar Roles Comparison

• Compared to a Marketing Coordinator role, this role has a greater focus on email marketing and CRM, with more responsibility for campaign management and analysis.
• Compared to a Marketing Manager role, this role has a more specific focus on email marketing and CRM, with less responsibility for overall marketing strategy and team management.
• Career progression from this role could lead to a Senior Email Marketing Executive role within the Total Platform team, or a broader marketing role within the company.

ASSUMPTION: Applicants should consider their career goals and aspirations when comparing this role to similar positions, and choose the role that best aligns with their long-term objectives.

📝 Sample Projects

• Developing and executing an email marketing campaign to promote a new product launch, resulting in a 20% increase in sales.
• Analyzing email marketing campaign performance to identify trends and insights, leading to a 15% increase in open rates and click-through rates.
• Collaborating with a Total Platform partner to create a bespoke email marketing campaign, resulting in a 10% increase in customer engagement.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and outcomes expected in this role, providing a useful guide for applicants when preparing for the interview.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the wider Total Platform team and marketing strategy?
• What opportunities are there for professional development and growth within the Total Platform team and the wider company?
• How does Next Plc support work-life balance for its employees?
• What is the company's approach to sustainability and ethical practices, and how does this role contribute to those initiatives?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role, showing the applicant's interest in the company and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Next Plc careers website.
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
• Prepare examples of your email marketing campaigns and their outcomes to discuss during the interview.
• Research Next Plc and the Total Platform team to demonstrate your understanding of the business and your enthusiasm for the role.
• Follow up with the Total Platform CRM Manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.