📌 Core Information
🔹 Job Title: Email Marketing Executive
🔹 Company: Vesta Software Group
🔹 Location: Remote - UK
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1 day per month in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing advanced email automation workflows
- Collaborating with marketing and sales teams to identify automation opportunities
- Monitoring and reporting on email performance metrics
- Proactively developing new strategies to enhance lead generation
- Maintaining data integrity within the CRM (Salesforce)
ASSUMPTION: This role requires a strong understanding of email marketing, automation, and data analysis to succeed.
📋 Key Responsibilities
✅ Build and manage advanced email automation workflows across the customer lifecycle
✅ Collaborate with the wider marketing and sales teams to identify automation opportunities
✅ Monitor and report on email automation performance – open rates, click-through rates, conversions, and other key KPIs
✅ Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities
✅ Integrate email automation with website activity to deliver real-time, behaviour-based campaigns and personalised experiences
✅ Maintain and improve data integrity within the CRM (Salesforce)
✅ Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness
✅ Stay up to date with email marketing best practices, tools, and compliance requirements
✅ Support wider marketing campaigns and initiatives as needed
ASSUMPTION: This role requires strong attention to detail, ownership mindset, and the ability to work both independently and within a team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of hands-on experience in email marketing and automation
Required Skills:
- Proficient in email marketing and automation platforms (e.g., Act-On, HubSpot, Pardot, Marketo)
- Strong understanding of email funnel strategy and lead nurturing
- Solid grasp of website tracking, including cookies, form tracking, lead capture integrations, and how they can power automation
- Experience with Salesforce CRM – managing campaigns, data, and contact records
- Proficient in reporting and analytics, able to turn data into clear insights and actionable strategies
- Self-starter with strong attention to detail and ownership mindset
Preferred Skills:
- Experience with HTML/CSS for email design tweaks
- Knowledge of SEO or content marketing strategies
- Familiarity with tools like Google Analytics or GA4
- Marketing experience in the Education Sector
ASSUMPTION: While not explicitly stated, a strong understanding of the Education Sector and its specific marketing challenges would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £28,000 - £35,000 per annum (based on experience and job responsibilities)
Benefits:
- Excellent benefits package
- Remote work with monthly team meetings and quarterly company town hall meetings
Working Hours: 37.5 hours per week, with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for email marketing executives with 2-5 years of experience in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Software and Education Technology
Company Size: Small (11-50 employees) - This means the company is agile and may offer more opportunities for growth and decision-making influence.
Founded: 1995 - The company has a long history and established reputation in its industry.
Company Description:
- Jonas Software is the leading provider of enterprise management software solutions to various industries, including Education.
- The company offers excellent benefits and a positive work environment.
- Jonas Software is a subsidiary of Constellation Software Inc., a publicly-traded company on the S&P/TSX 60.
Company Specialties:
- Enterprise management software solutions
- Education technology
- Customer relationship management (CRM)
Company Website: https://www.contronics.co.uk/
ASSUMPTION: Jonas Software is a well-established company with a strong focus on providing high-quality software solutions to its clients.
📊 Role Analysis
Career Level: Mid-level - This role requires a balance of technical skills and strategic thinking, with opportunities for growth and development.
Reporting Structure: The Email Marketing Executive will report directly to the Marketing Manager.
Work Arrangement: Hybrid - The role requires working remotely most of the time but attending the office once a month for team meetings and quarterly company town hall meetings.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on diverse campaigns and projects
- Chance to collaborate with various teams and gain a broader understanding of the business
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: Remote-first with occasional in-office requirements
Office Location(s): The company's headquarters are in Congleton, Cheshire, but the role is remote-based.
Geographic Context:
- The role is remote-based, allowing for flexibility in location within the UK.
- The company's headquarters are located in Congleton, Cheshire, which is a small town with a low cost of living compared to larger cities.
- The UK has a well-established education sector with diverse opportunities for marketing professionals.
Work Schedule: Full-time, with flexible working arrangements
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the occasional in-office requirements provide opportunities for team building and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Technical assessment or case study
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Email marketing and automation skills
- Data analysis and reporting abilities
- Problem-solving and strategic thinking
- Teamwork and communication skills
Application Tips:
- Highlight relevant email marketing and automation experience in your resume
- Include specific examples of successful email campaigns and their results
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare for behavioral and situational interview questions focusing on problem-solving, teamwork, and adaptability
ATS Keywords: Email Marketing, Email Automation, Data Analysis, Lead Generation, Salesforce, CRM Management, Reporting, HTML/CSS, SEO, Content Marketing, Google Analytics, Team Collaboration, Time Management, Attention to Detail, Proactive Approach, Campaign Planning
ASSUMPTION: The application process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Act-On or similar email marketing and automation platforms
- Salesforce CRM
- Google Analytics or GA4
- HTML/CSS for email design tweaks
ASSUMPTION: The required tools and technologies are industry-standard and widely used in email marketing and automation roles.
👔 Cultural Fit Considerations
Company Values:
- Reliability - Delivering outstanding product reliability for an affordable budget
- Service Standards - Unrivalled service standards
- Innovation - Continuously improving and developing new products and services
Work Style:
- Collaborative - Working closely with various teams to achieve common goals
- Adaptable - Embracing change and continuous learning
- Results-driven - Focusing on delivering measurable outcomes
Self-Assessment Questions:
- How do you ensure the reliability and effectiveness of your email campaigns?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment, and how did you handle it?
- How do you prioritize and manage multiple projects and deadlines to ensure you deliver results?
ASSUMPTION: Jonas Software values employees who are reliable, collaborative, adaptable, and results-driven, with a strong focus on delivering high-quality products and services to its clients.
⚠️ Potential Challenges
- Managing multiple email campaigns and workflows simultaneously
- Keeping up with the latest email marketing best practices and tools
- Maintaining data integrity within the CRM and ensuring high-quality contact data is used in email communications
- Balancing remote work and occasional in-office requirements
ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and effective time management.
📈 Similar Roles Comparison
- This role focuses more on email marketing and automation than other marketing roles, which may have a broader focus on digital marketing channels
- Email marketing executives in the Education Sector may face unique challenges and opportunities compared to other industries
- Career progression in email marketing can lead to roles such as Senior Email Marketing Executive, Email Marketing Manager, or even Marketing Director
ASSUMPTION: Understanding the unique aspects of this role and its industry can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and implementing a new email automation workflow to improve lead generation for a specific product or service
- Analyzing email campaign performance data to identify trends and opportunities for optimization
- Collaborating with the sales team to create targeted email campaigns that drive qualified leads and increase sales opportunities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from technical execution to strategic analysis and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe a typical email marketing campaign from start to finish, and what tools and technologies you use throughout the process?
- How do you ensure that your email campaigns comply with data protection regulations and best practices?
- Can you provide an example of a time when you had to optimize an underperforming email campaign, and what strategies you used to improve its performance?
- How do you prioritize and manage multiple email campaigns and workflows simultaneously?
- What opportunities are there for professional growth and development within the marketing department?
ASSUMPTION: Asking these questions can help candidates better understand the role's requirements, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight your relevant email marketing and automation experience
- Tailor your cover letter to demonstrate your understanding of the role and the company's mission
- Prepare for the interview process by researching the company, practicing common interview questions, and preparing questions to ask the interviewer
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
