📌 Core Information
🔹 Job Title: Email Marketing Executive
🔹 Company: Bloom & Wild Group
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 0-2 years
🔹 Remote Status: Hybrid (2 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies for Germany and Austria
- Collaborating with cross-functional teams to create customer-centric campaigns
- Analyzing campaign performance and driving strategic projects
- Working with HTML and data analysis to optimize campaigns
ASSUMPTION: This role requires a good understanding of email marketing best practices and a strong analytical mindset to continuously improve campaign performance.
📋 Key Responsibilities
✅ Plan, brief, and deliver email marketing strategies for Germany and Austria
✅ Collaborate with Brand, Creative, Range, and Country teams to deliver customer-centric email campaigns
✅ Build and send email, push notification, and in-app message campaigns using Braze
✅ Drive key strategic projects for the German market to support growth targets
✅ Analyze A/B test results and provide actionable insights and recommendations
✅ Report on key performance metrics to the wider team in monthly meetings
ASSUMPTION: This role requires strong project management skills to juggle multiple campaigns and projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1-2 years of experience in email marketing, with D2C experience being desirable
Required Skills:
- Proven experience in email marketing
- Fluency in German (desirable but not essential)
- Strong HTML and data analysis skills
- Excellent communication and people skills
- Ability to build relationships quickly and coordinate stakeholders to tight timelines
Preferred Skills:
- Experience using Asana and Braze
- Knowledge of the German and Austrian markets
ASSUMPTION: While not explicitly stated, a strong understanding of the German and Austrian markets would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for 0-2 years of experience in London)
Benefits:
- Flexible working and work from abroad
- 25 days holiday + birthday off + flexible bank holidays
- 1 volunteering day each year
- Enhanced family leave and workplace nursery scheme
- Flexible training framework for career development
- Irresistible discounts on Bloom & Wild products
- Share in the company's success with equity options from day 1
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the given experience level and location. Bloom & Wild Group may offer a different salary range based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (specifically, online flowers and gifts)
Company Size: 201-500 employees (mid-sized company)
Founded: 2013 (12 years in business)
Company Description:
- Bloom & Wild Group is a certified B Corp™ committed to making long-term positive change for its community and the world around it
- The company specializes in reinventing the global flower industry by focusing on customer experience and thoughtful marketing
- Bloom & Wild Group is home to three brands: Bloom & Wild, bloomon, and Bergamotte, trading across eight countries
Company Specialties:
Company Website: bloomandwild.com
ASSUMPTION: Bloom & Wild Group's commitment to sustainability and positive change is a significant aspect of its company culture.
📊 Role Analysis
Career Level: Early career (0-2 years of experience)
Reporting Structure: Reports directly to the Senior Retention Performance Manager
Work Arrangement: Hybrid (2 days in the office, with flexible working and work from abroad options)
Growth Opportunities:
- Potential to grow within the Retention team or explore other marketing roles within the company
- Opportunities to work on strategic projects and drive growth in the German market
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in the office)
Office Location(s): Studio w301, Vox Studios, 1 - 45 Durham Street, London, London SE11 5JH, GB
Geographic Context:
- London is a major global city with a diverse range of industries and opportunities
- The office is located in the vibrant Vauxhall and Nine Elms area, with easy access to public transportation
- The area is known for its vibrant food and entertainment scene, as well as its proximity to the Thames River and local parks
Work Schedule: Full-time (40 hours per week), with flexible working and work from abroad options
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Initial 30-minute chat with the Talent Manager to discuss experience, motivations, and the role
- First interview (online) with the hiring manager (Senior Retention Performance Manager)
- Second interview (online) with the hiring manager and the Head of Retention, including a task
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Email marketing experience and skills
- Data analysis and A/B testing knowledge
- Communication and stakeholder management abilities
- Cultural fit and alignment with Bloom & Wild Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Bloom & Wild Group's company culture and values to demonstrate your cultural fit
ATS Keywords: Email Marketing, Retention, Customer Engagement, A/B Testing, Data Analysis, Stakeholder Management, German Language, HTML
ASSUMPTION: Bloom & Wild Group's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Asana (project management)
- Braze (email marketing automation)
- HTML (email design)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with these tools is desirable, but not always required, as Bloom & Wild Group offers training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Lead change for good
- Think deeply, act swiftly
- Care wildly
- Stay open, be curious
Work Style:
- Collaborative and inclusive
- Agile and adaptable
- Focused on continuous improvement
Self-Assessment Questions:
- How have you driven change in previous roles?
- Can you provide an example of a time when you had to act swiftly to solve a problem?
- How do you approach learning from failures and setbacks?
ASSUMPTION: Bloom & Wild Group values candidates who are passionate about driving change, acting swiftly, and continuously learning and improving.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
- Working with cross-functional teams may require strong communication and stakeholder management skills
- The hybrid work arrangement may present challenges for those who prefer a fully remote or fully in-office work environment
- The role may require occasional travel to Germany and Austria for meetings and events
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective communication, and a willingness to adapt to different work environments.
📈 Similar Roles Comparison
- This role is similar to a Senior Email Marketing Executive or Retention Marketing Manager position in other companies
- However, Bloom & Wild Group's focus on driving change and innovation sets it apart from other retailers
- Career progression may vary depending on the company's growth and expansion plans
ASSUMPTION: While this role shares similarities with other email marketing positions, Bloom & Wild Group's unique culture and focus on driving change make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a test-and-learn roadmap to drive growth in the German market
- Creating and analyzing A/B tests to optimize email campaign performance
- Collaborating with cross-functional teams to deliver customer-centric email campaigns for key events and promotions
ASSUMPTION: These projects are designed to challenge candidates and drive meaningful growth and improvement for Bloom & Wild Group.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing strategy for Germany and Austria?
- What opportunities are there for professional growth and development within the company?
- How does Bloom & Wild Group support work-life balance for its employees?
- What are the key challenges facing the German and Austrian markets, and how can this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, growth opportunities, and the company's approach to supporting its employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Bloom & Wild Group's company culture and values to demonstrate your cultural fit
- Follow up with Estelle (Talent Manager) one week after submitting your application to check the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
