📌 Core Information
🔹 Job Title: Email Marketing Executive
🔹 Company: Jonas Software (CRB Cunninghams UK)
🔹 Location: Remote - UK (with occasional office visits)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (remote with occasional office visits)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing advanced email automation workflows
- Collaborating with marketing and sales teams to identify automation opportunities
- Monitoring and reporting on email automation performance
- Proactively developing new email strategies to drive lead generation
- Integrating email automation with website activity for personalized experiences
ASSUMPTION: This role requires a strong understanding of email marketing, automation, and CRM management. The ideal candidate will have experience with email marketing platforms and Salesforce CRM.
📋 Key Responsibilities
✅ Build and manage advanced email automation workflows across the customer lifecycle
✅ Collaborate with marketing and sales teams to identify automation opportunities
✅ Monitor and report on email automation performance, with clear insights and actions to improve results
✅ Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities
✅ Integrate email automation with website activity to deliver real-time, behavior-based campaigns and personalized experiences
✅ Maintain and improve data integrity within the CRM (Salesforce) – including identifying data issues, cleansing records, and ensuring high-quality contact data is used in email communications
✅ Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness
✅ Stay up to date with email marketing best practices, tools, and compliance requirements
✅ Support wider marketing campaigns and initiatives as needed
ASSUMPTION: This role requires strong attention to detail, ownership mindset, and the ability to work well within a team and independently.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of hands-on experience in email marketing and automation, preferably using platforms like Act-On or similar (e.g., HubSpot, Pardot, Marketo)
Required Skills:
- Strong understanding of email funnel strategy and lead nurturing
- Solid grasp of website tracking, including cookies, form tracking, lead capture integrations, and how they can power automation
- Experience with Salesforce CRM – managing campaigns, data, and contact records
- Proficient in reporting and analytics, able to turn data into clear insights and actionable strategies
- Self-starter with strong attention to detail and ownership mindset
Preferred Skills:
- Experience with HTML/CSS for email design tweaks
- Knowledge of SEO or content marketing strategies
- Familiarity with tools like Google Analytics or GA4
- Marketing experience in the Education Sector
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role due to the nature of the responsibilities and the company's location.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level email marketing role in the UK)
Benefits:
- Excellent benefits package
- Opportunities for professional growth and development
- Remote work with occasional office visits
Working Hours: 37.5 hours per week, with flexibility for occasional overtime
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level email marketing role in the UK. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Jonas Software is a leading provider of enterprise management software solutions, serving various vertical markets, including Education.
Company Size: Jonas Software has 5,001-10,000 employees globally, with a significant presence in the UK. This size allows for ample opportunities for growth and collaboration.
Founded: Jonas Software was founded in 1996 and has since grown to become a trusted technology partner for over 60,000 customers worldwide.
Company Description:
- Jonas Software is the leading provider of enterprise management software solutions to over 40 different vertical markets
- The company aims to be the branded global leader across these vertical markets and recognized as the trusted provider of ‘Software for Life’
- Jonas Software employs over 3,500 skilled individuals consisting of a cross-section of industry experts and technology professionals
Company Specialties:
- Enterprise Management Software
- Club Management Software
- Construction Software
- Leisure Fitness & Sports
- Attractions
- Metal Service Centers
- Moving & Storage
- Education
- Radiology/Laboratory Information Systems
- Time and Attendance Management Software
- Asset Management
- Case Management
- Digital Marketing
- Event Management
- Food
- Wine & Retail POS
- Food Service
- Government
- Hair & Beauty
- Hotel & Resorts
- Legal
- Manufacturing
- Payment Processing
- Wine & Spirits
- Auctions
- Budgeting
- Camps
- and Childhood Development
Company Website: https://www.jonassoftware.com
ASSUMPTION: Jonas Software's extensive experience and global presence make it an attractive employer for professionals seeking growth opportunities and international exposure.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: The Email Marketing Executive will report directly to the Marketing Manager
Work Arrangement: Hybrid work arrangement with occasional office visits for team meetings and company town halls
Growth Opportunities:
- Progression to a Senior Email Marketing role or a broader Marketing Manager position
- Expansion into other vertical markets or international offices
- Developing expertise in related marketing disciplines, such as content marketing or SEO
ASSUMPTION: This role offers ample opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Jonas Software's UK office is based in Birmingham, West Midlands
Office Location(s): Birmingham, West Midlands, UK
Geographic Context:
- The UK has a thriving tech industry and a strong focus on education, making it an ideal location for this role
- Birmingham offers a vibrant city center with numerous amenities and a diverse cultural scene
- The West Midlands region has a robust economy with a mix of industries, providing ample networking opportunities
Work Schedule: The Email Marketing Executive will work a standard full-time schedule with occasional overtime as needed
ASSUMPTION: The hybrid work arrangement and occasional office visits allow for a flexible work-life balance while still fostering a collaborative team environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the Marketing Manager and/or other team members
Key Assessment Areas:
- Email marketing and automation expertise
- Data analysis and reporting skills
- Team collaboration and communication
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant email marketing and automation experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for behavioral and situational interview questions focused on email marketing scenarios
ATS Keywords: Email Marketing, Email Automation, Lead Generation, CRM Management, Salesforce, Reporting, HTML, CSS, SEO, Content Marketing, Google Analytics, Team Collaboration, Time Management, Attention to Detail, Campaign Planning
ASSUMPTION: Jonas Software's application process is designed to assess candidates' technical skills and cultural fit within the organization.
🛠️ Tools & Technologies
- Act-On or similar email marketing platform (e.g., HubSpot, Pardot, Marketo)
- Salesforce CRM
- Google Analytics or GA4
- HTML and CSS for email design tweaks
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used within the email marketing and automation field.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Excellence in all we do
Work Style:
- Data-driven and analytical
- Proactive and self-motivated
- Strong attention to detail
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
Self-Assessment Questions:
- Do you have a proven track record of driving lead generation through email marketing campaigns?
- Are you comfortable working with data and analytics to inform decision-making?
- Can you effectively manage multiple projects and prioritize tasks in a remote work environment?
ASSUMPTION: Jonas Software values candidates who are passionate about driving results, data-driven, and able to thrive in a collaborative, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple email automation workflows and campaigns simultaneously
- Keeping up with industry best practices and tool updates in a rapidly evolving field
- Balancing remote work and occasional office visits effectively
- Meeting tight deadlines and maintaining high-quality standards in a fast-paced environment
ASSUMPTION: These challenges can be overcome with strong time management, prioritization, and communication skills.
📈 Similar Roles Comparison
- Compared to other email marketing roles, this position places a stronger emphasis on data analysis and automation
- Within the Education sector, this role may require additional knowledge of the specific vertical market and its unique challenges
- Career progression in this role may follow a similar path to other marketing roles within Jonas Software or the broader tech industry
ASSUMPTION: This role offers a unique blend of email marketing, data analysis, and automation responsibilities, making it an attractive opportunity for candidates with relevant experience.
📝 Sample Projects
- Developing and implementing a new lead nurturing email automation workflow for a specific customer segment
- Analyzing and optimizing an existing email campaign to improve open rates and click-through rates
- Collaborating with the sales team to create targeted email content that drives higher conversion rates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Email Marketing Executive role.
❓ Key Questions to Ask During Interview
- What are the most significant email marketing challenges currently facing the company, and how can this role help address them?
- How does the company support the professional development of its email marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its email marketing campaigns, and what KPIs are most important to track?
- What opportunities are there for growth and development within the marketing team or broader organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant email marketing and automation experience
- Write a compelling cover letter that demonstrates your understanding of the role and company
- Prepare for the interview process by researching Jonas Software and practicing common email marketing interview questions
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
