Email Marketing Intern

📌 Core Information

🔹 Job Title: Email Marketing Intern

🔹 Company: Lakanto

🔹 Location: Orem, UT

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gain hands-on experience in email and SMS marketing
• Work with industry-leading ecommerce platforms
• Mentorship from experienced brand and marketing professionals
• Contribute to marketing campaigns reaching over 100,000 customers nationwide

ASSUMPTION: This role is ideal for students or early professionals interested in digital marketing, copywriting, and wellness marketing. It offers a unique opportunity to learn and grow within a portfolio of purpose-driven brands.

📋 Key Responsibilities

✅ Write and edit marketing emails, SMS messages, and blog content

✅ Build and schedule email and SMS marketing campaigns using Klaviyo, Postscript, and other marketing tools

✅ Assist with maintaining email and SMS marketing campaign timelines and content calendars

✅ Learn how to build automated email flows and audience segments

✅ Track basic performance metrics (open rates, click rates, etc.) and support report building

✅ Contribute creative ideas for themes, promotions, and new customer journeys

✅ Collaborate with design and ecommerce teams to align visual and written content

ASSUMPTION: The role requires strong writing, editing, and communication skills, as well as attention to detail and organization. Familiarity with various marketing tools is a plus but not required.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, Business, or a related field

Experience: No prior experience required

Required Skills:

• Strong writing, editing, and communication skills
• Detail-oriented and organized
• Passionate about wellness, sustainability, and conscious consumer products
• Familiarity with tools like Google Workspace, Microsoft 365, Canva, or Figma

Preferred Skills:

• Experience with email platforms like Klaviyo, Attentive, or Mailchimp
• Experience with Shopify or Postscript

ASSUMPTION: While experience with specific marketing tools is not required, candidates should be eager to learn and grow in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: $20 per hour

Benefits:

• Hands-on experience in email and SMS marketing
• Exposure to industry-leading ecommerce platforms
• Mentorship from experienced brand and marketing professionals
• A chance to make a real impact at a growing wellness company

Working Hours: Flexible, ~30 hours per week

ASSUMPTION: The salary range is competitive for an internship in the marketing field, and the benefits offer valuable learning experiences and growth opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: 51-200 employees

Founded: 2015

Company Description:

• Lakanto – A wellness brand known for monk fruit–sweetened products that support sugar-free living without sacrificing sweetness.
• Happy Elephant – A sustainable home care brand rooted in conservation, on a mission to shift the environmental impact of household products.
• Arau Baby – A plant-based baby care brand from Japan offering gentle, effective skincare for babies and families.
• Kyhv Nutrition – A rising sports nutrition line built for everyday athletes, combining performance and planetary care.

Company Specialties:

• Zero Calorie sweetener
• Gluten Free
• Sugar Free foods
• Sugar Free Chocolate
• Health & Wellness News
• and Monk Wisdom

Company Website: lakanto.com

ASSUMPTION: Lakanto is a wellness brand focused on providing sugar-free, monk fruit-sweetened products. It is part of a portfolio of purpose-driven brands that prioritize wellness, sustainability, and conscious consumerism.

📊 Role Analysis

Career Level: Entry Level (Intern)

Reporting Structure: This role reports directly to the Brand Managers and collaborates with creative, ecommerce, and sales teams.

Work Arrangement: On-site, flexible, ~30 hours per week

Growth Opportunities:

• Gain practical experience in email and SMS marketing
• Learn industry-leading ecommerce platforms
• Develop mentoring relationships with experienced professionals
• Potential full-time opportunities upon completion of the internship

ASSUMPTION: This internship offers valuable growth opportunities for students or early professionals interested in marketing, copywriting, and wellness marketing.

🌍 Location & Work Environment

Office Type: On-site

Office Location(s): 1470 W 1200 N, Orem, UT 84057, US

Geographic Context:

• Orem is a city located in Utah County, Utah, United States, in the northern part of the state
• The city is home to Brigham Young University and has a population of approximately 98,000 people
• The area offers a mix of urban and outdoor recreational opportunities

Work Schedule: Flexible, ~30 hours per week

ASSUMPTION: The office is located in Orem, UT, and offers a flexible work schedule, allowing for a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• Submit application through the provided link
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Background check and offer

Key Assessment Areas:

• Writing and editing skills
• Communication and collaboration abilities
• Attention to detail and organization
• Passion for wellness, sustainability, and conscious consumer products

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your passion for wellness and sustainability in your application materials
• Prepare examples of your writing and editing work to share during the interview

ATS Keywords: Email Marketing, SMS Marketing, Copywriting, Customer Journey Mapping, Ecommerce, Wellness Marketing, Writing, Editing, Communication, Detail-Oriented, Organized, Google Workspace, Microsoft 365, Canva, Figma, Klaviyo, Shopify

ASSUMPTION: The application process is straightforward, and the key assessment areas focus on the required skills and qualifications for the role.

🛠️ Tools & Technologies

• Google Workspace
• Microsoft 365
• Canva
• Figma
• Klaviyo
• Shopify
• Postscript

ASSUMPTION: Familiarity with these tools is not required but is considered a plus. The intern will receive training and support to learn and use these tools effectively.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven
• Sustainability-focused
• Conscious consumerism
• Wellness-oriented

Work Style:

• Collaborative
• Creative
• Fast-paced
• Detail-oriented

Self-Assessment Questions:

• Do I share Lakanto's commitment to wellness, sustainability, and conscious consumerism?
• Am I comfortable working in a fast-paced, collaborative environment?
• Do I have strong writing, editing, and communication skills?

ASSUMPTION: Lakanto values a work environment that prioritizes wellness, sustainability, and conscious consumerism. Candidates should assess their fit with these values and work style preferences.

⚠️ Potential Challenges

• Balancing internship responsibilities with academic coursework
• Adapting to a fast-paced work environment
• Meeting tight deadlines for marketing campaigns
• Learning and mastering new marketing tools and platforms

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in a fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on wellness marketing and purpose-driven brands
• It offers hands-on experience in email and SMS marketing, as well as exposure to industry-leading ecommerce platforms
• Compared to other marketing internships, this role provides a greater emphasis on copywriting and customer journey mapping

ASSUMPTION: This role stands out in its focus on wellness marketing and purpose-driven brands, offering valuable learning experiences and growth opportunities.

📝 Sample Projects

• Writing and editing marketing emails and SMS messages for Lakanto's monk fruit-sweetened products
• Building and scheduling email and SMS marketing campaigns using Klaviyo and Postscript
• Contributing creative ideas for themes, promotions, and new customer journeys

ASSUMPTION: These sample projects reflect the key responsibilities of the role and provide insight into the day-to-day tasks an intern can expect to perform.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in an intern for this role?
• How does this internship fit into the overall marketing strategy for Lakanto and its sister brands?
• What opportunities are there for growth and learning within the marketing team?
• How does Lakanto support work-life balance for its interns?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide insight into the company's culture, values, and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your writing and editing work to share during the interview
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.