Email Marketing Manager

📌 Core Information

🔹 Job Title: Email Marketing Manager

🔹 Company: Varsity Brands

🔹 Location: Memphis, Tennessee, United States

🔹 Job Type: Remote, Part-Time

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (10% travel required)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B email marketing and SMS campaigns across multiple business units
• Managing campaign workflows and optimizing performance through A/B testing and data analysis
• Collaborating with sales teams and stakeholders to create campaign calendars and prioritize business initiatives
• Implementing Salesforce Marketing Cloud for new business units and enhancing email effectiveness through personalization and segmentation
• Providing strategic recommendations to increase KPIs and driving results through cross-functional collaboration

ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work independently and in collaboration with others. The ideal candidate will have a strong background in email marketing and a passion for driving results.

📋 Key Responsibilities

✅ Develop and execute B2B email marketing and SMS campaigns across multiple business units, including Varsity Spirit Fashion, Varsity All Star Fashion, Stanbury Uniforms, and Directors Showcase International

✅ Create campaign briefs outlining timing, audience, segmentation, A/B testing, creative direction, copy, key messaging, and KPIs

✅ Manage creation and optimization of automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses

✅ Collaborate with sales teams to create campaign calendars that prioritize business initiatives

✅ Create engaging and persuasive email copy that resonates with the target audience and create/maintain lead forms

✅ Partner with the Marketing Technology team and key stakeholders to implement and execute Salesforce Marketing Cloud for two new business units

✅ Utilize dynamic content and personalization to enhance engagement and implement segmentation and personalization strategies to enhance email effectiveness and drive more qualified leads

✅ Conduct A/B testing and multivariate testing to optimize performance and monitor and analyze marketing performance metrics to continuously improve campaigns based on results

✅ Regularly identify trends and email marketing strategies from other leading global brands and internal email marketers to glean insights on best practices and new innovative ideas

ASSUMPTION: This role requires a strong understanding of email marketing best practices, proficiency in Marketing Cloud, and the ability to analyze data and make data-driven decisions to improve campaign performance.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, or a related field

Experience: Minimum of 4 years of marketing or communications experience, with a focus on email marketing

Required Skills:

• Keen analytical and problem-solving skills, with the ability to learn new systems and processes quickly
• Ability to work well independently and in collaboration with others
• Project management skills and the ability to multi-task and manage competing priorities
• Strong familiarity with productivity tools such as Microsoft Office Suites and Salesforce
• High proficiency in Marketing Cloud, Asana, WordPress, Microsoft Elements, and SEO best practices
• Excellent verbal and written communication skills, with excellent copywriting skills
• Ability to report on campaign success and provide strategic recommendations to increase KPIs
• Knowledge of various marketing and analytics tools such as Marketing Cloud
• Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment
• Ability to communicate cross-functionally amongst key stakeholders and drive results through collaboration
• Background in fashion, cheerleading, dance, or band preferred but not required
• Creativity, passion, integrity, and energy

Preferred Skills:

• Experience marketing to large B2B audiences
• Familiarity with SFMC business units

ASSUMPTION: The ideal candidate will have a strong background in email marketing, with a proven track record of driving results and optimizing campaign performance. They will also have strong analytical skills, excellent communication skills, and the ability to work well in a collaborative environment.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level marketing role with 2-5 years of experience in the United States)

Benefits:

• Comprehensive Health Care Benefits
• HSA Employer Contribution
• FSA Opportunities
• Wellbeing Program
• 401(k) Plan with Company Matching
• Company Paid Life, AD&D, and Short-Term Disability
• Generous My Time Off and Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership and Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment

Working Hours: 40 hours per week, with some flexibility for event travel and attendance at staff meetings and trainings

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role with 2-5 years of experience in the United States. The actual salary may vary based on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Varsity Brands operates in the executive offices industry, with a focus on elevating the student experience in sport and spirit through its two unique but interrelated businesses: BSN SPORTS and Varsity Spirit.

Company Size: Varsity Brands is a mid-sized company with 5,001-10,000 employees, providing a collaborative and dynamic work environment.

Founded: The company's founding date is not specified, but it has a long history in the industry.

Company Description:

• Varsity Brands elevates the student experience by promoting personal, school, and community pride through its customizable products and programs
• The company partners with educators, coaches, and students to build school pride, student engagement, and community spirit
• Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps, and sales

Company Specialties:

• Sport
• Spirit
• Achievement
• Yearbook
• Cheer
• Athletics
• Dance
• Fundraising
• Cheerleading
• New school construction
• Graduation
• School spirit
• Performance arts
• And school needs

Company Website: http://www.varsitybrands.com

ASSUMPTION: Varsity Brands' focus on elevating the student experience and promoting school pride makes it an attractive employer for candidates interested in making a positive impact on young people's lives.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The Email Marketing Manager will report directly to the Marketing Director or a similar role within the company's marketing department.

Work Arrangement: This role is remote, with some travel required for event attendance and staff meetings and trainings.

Growth Opportunities:

• As the company continues to grow and expand its business units, there may be opportunities for the Email Marketing Manager to take on additional responsibilities or move into a senior role
• The company's focus on employee development and internal promotions may provide opportunities for career advancement within the organization

ASSUMPTION: The Email Marketing Manager role offers a unique opportunity to make a significant impact on the company's B2B email marketing efforts and drive results through strategic thinking, analytical skills, and collaboration with key stakeholders.

🌍 Location & Work Environment

Office Type: Remote (with some travel required)

Office Location(s): The candidate must reside in the United States, with a focus on the Memphis, Tennessee area for event travel and attendance at staff meetings and trainings.

Geographic Context:

• Memphis, Tennessee is located in the Mid-South region of the United States, with a humid subtropical climate and a population of approximately 650,000 people
• The city is known for its rich musical heritage, with notable contributions to blues, soul, and rock 'n' roll
• Memphis is also home to several major corporations and has a diverse economy, with strengths in logistics, manufacturing, and healthcare

Work Schedule: The work schedule for this role is flexible, with some event travel and attendance at staff meetings and trainings required. The candidate must be able to work independently and manage their time effectively to meet deadlines and deliver results.

ASSUMPTION: The remote work arrangement for this role provides flexibility and the opportunity to work from home, with some travel required for event attendance and staff meetings and trainings. The ideal candidate will be self-motivated, organized, and able to manage their time effectively to meet deadlines and deliver results.

💼 Interview & Application Insights

Typical Process:

• The application process for this role will involve submitting a resume and cover letter through the company's careers website
• Candidates who meet the qualifications for the role will be contacted for an initial phone or video screening interview
• Successful candidates will be invited to a more in-depth interview with the hiring manager or a panel of stakeholders
• The final step in the process will be a background check and reference check for the selected candidate

Key Assessment Areas:

• Email marketing expertise and proficiency in Marketing Cloud
• Analytical skills and the ability to make data-driven decisions
• Communication skills, both written and verbal
• Collaboration skills and the ability to work well with key stakeholders
• Problem-solving skills and the ability to think strategically

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your email marketing experience and the results you've achieved
• Demonstrate your understanding of the company and the role by addressing the key responsibilities and qualifications in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and ability to work collaboratively
• Show enthusiasm for the role and the company's mission to elevate the student experience

ATS Keywords: Email Marketing, SMS Campaigns, Campaign Strategy, A/B Testing, Project Management, Data Analysis, Salesforce Marketing Cloud, Copywriting, SEO, Collaboration, Lead Nurturing, Performance Metrics, Creativity, Communication, Problem-Solving

ASSUMPTION: The application process for this role will be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. The interview process will focus on assessing the candidate's email marketing expertise, analytical skills, communication skills, and ability to work collaboratively.

🛠️ Tools & Technologies

• Marketing Cloud
• Asana
• WordPress
• Microsoft Office Suites
• Salesforce
• SEO tools (e.g., Google Analytics)

ASSUMPTION: The ideal candidate will have proficiency in the tools and technologies listed above, with a strong focus on Marketing Cloud and SEO best practices.

👔 Cultural Fit Considerations

Company Values:

• Service - We lead with heart. We champion community.
• Passion - We love what we do. It fuels our purpose.
• Integrity - We do what we promise. We own our actions and decisions.
• Respect - We earn it by giving it. Because everyone deserves it.
• Innovation - We never stop striving to be better. For ourselves and our community.
• Transparency - We are committed to openness and honesty in everything we do.

Work Style:

• The ideal candidate will be self-motivated, organized, and able to manage their time effectively to meet deadlines and deliver results
• The role requires strong communication skills, both written and verbal, and the ability to collaborate with key stakeholders
• The candidate should be able to work independently and in a lean, fast-paced, results-driven environment

Self-Assessment Questions:

• Do you have a proven track record of driving results through strategic thinking, analytical skills, and collaboration with key stakeholders?
• Are you comfortable working independently and managing your time effectively to meet deadlines and deliver results?
• Do you have a strong background in email marketing, with proficiency in Marketing Cloud and SEO best practices?
• Are you passionate about the company's mission to elevate the student experience and promote school pride?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with strong analytical skills, excellent communication skills, and the ability to work collaboratively with key stakeholders. They will also be passionate about the company's mission and committed to delivering results in a lean, fast-paced, results-driven environment.

⚠️ Potential Challenges

• The role may require some travel for event attendance and staff meetings and trainings, which may be challenging for candidates who prefer a fully remote work arrangement
• The role may involve working with a large volume of data and managing multiple campaigns simultaneously, which may be challenging for candidates who struggle with organization and time management
• The company's focus on elevating the student experience may require the Email Marketing Manager to work with a diverse range of stakeholders, including educators, coaches, and students, which may present unique communication challenges
• The role may require the Email Marketing Manager to work with tight deadlines and manage competing priorities, which may be challenging for candidates who struggle with stress management or prioritization

ASSUMPTION: The ideal candidate for this role will be able to manage their time effectively, work well under pressure, and communicate effectively with a diverse range of stakeholders. They will also be comfortable working with a large volume of data and managing multiple campaigns simultaneously.

📈 Similar Roles Comparison

• Compared to similar roles in the marketing industry, the Email Marketing Manager role at Varsity Brands may offer unique opportunities for career growth and advancement within the organization
• The company's focus on elevating the student experience may provide a more meaningful and impactful work environment for candidates who are passionate about education and community involvement
• The role may offer more flexibility and autonomy than similar roles in larger corporations, with the opportunity to make a significant impact on the company's B2B email marketing efforts

ASSUMPTION: The ideal candidate for this role will be attracted to the company's mission and the opportunity to make a significant impact on the student experience. They will also be drawn to the role's unique combination of flexibility, autonomy, and the potential for career growth and advancement within the organization.

📝 Sample Projects

• Developing and executing a B2B email marketing campaign to promote a new line of cheerleading uniforms, including creating campaign briefs, managing automated marketing campaigns, and optimizing performance through A/B testing and data analysis
• Collaborating with the sales team to create a campaign calendar that prioritizes business initiatives and drives more qualified leads through targeted email marketing efforts
• Implementing Salesforce Marketing Cloud for a new business unit and enhancing email effectiveness through personalization and segmentation strategies

ASSUMPTION: The ideal candidate for this role will have experience with similar projects and be able to demonstrate their ability to drive results through strategic thinking, analytical skills, and collaboration with key stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the typical workload and priorities for this role, and how the Email Marketing Manager will be expected to manage their time and prioritize tasks?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of how the company has successfully implemented new marketing technologies or strategies to drive results and improve campaign performance?
• How does the company measure the success of its B2B email marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you describe the company's culture and work environment, and how the Email Marketing Manager will be expected to contribute to a positive and collaborative team dynamic?

ASSUMPTION: The ideal candidate for this role will be curious and engaged, asking thoughtful questions that demonstrate their interest in the company and the role. They will also be prepared to discuss their relevant experience and skills and how they align with the company's needs and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your email marketing expertise and proficiency in Marketing Cloud
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and ability to work collaboratively
• Show enthusiasm for the role and the company's mission to elevate the student experience
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.